When evaluating attribution survey tools for small e-commerce businesses, it's essential to consider how each platform aligns with your specific needs. Gojiberry, QuestionPro, and Zonka Feedback are three options that cater to different aspects of customer feedback and attribution.
Gojiberry
Features and Functionality
Gojiberry is a Shopify survey app designed for post-purchase attribution and customer polls. It enables merchants to create unlimited surveys and questions, offering customizable survey designs and various question types. The platform supports survey link and QR code creation, facilitating easy distribution. Additionally, Gojiberry provides unlimited interviews, allowing for in-depth customer insights. The app also offers pre and post-purchase surveys, product quiz builders, and multilingual support, catering to a diverse customer base.
Pricing Model
Gojiberry offers a tiered pricing structure:
- Free Plan: Up to 100 responses per month.
- Starter Plan: Up to 200 responses per month at $9 per month.
- Growth Plan: Up to 500 responses per month at $18.40 per month.
- Plus Plan: Unlimited responses at $12 per month.
- Premium Plan: Unlimited responses at $72 per month.
These plans are billed monthly, with discounts available for annual subscriptions. The free plan includes unlimited surveys and customizable surveys, while higher-tier plans offer additional features like white-label support, survey segmentation, and dedicated account managers. (gojiberry.app)
Pros and Cons
Pros:
- Affordable pricing, especially for small businesses.
- Unlimited surveys and questions across all plans.
- Customizable survey designs to match brand identity.
- Pre and post-purchase surveys tailored for e-commerce.
- Multilingual support for diverse customer bases.
Cons:
- Limited advanced analytics compared to some competitors.
- Some features, like white-label support, are only available in higher-tier plans.
Best-Fit Customer Profile
Gojiberry is well-suited for small e-commerce businesses seeking an affordable and straightforward solution for collecting customer feedback and attributing sales to specific touchpoints. Its integration with Shopify makes it particularly convenient for merchants using that platform.
QuestionPro
Features and Functionality
QuestionPro is a comprehensive survey and Voice of Customer (VoC) platform that offers journey tracking and AI assistants. It provides a wide range of question types, advanced logic, and integrations with various platforms. The platform supports survey branding, data analysis, and offers 24/7 chat and email support. QuestionPro also includes features like sentiment analysis, promoter amplification, and detractor recovery, which are valuable for understanding customer experiences.
Pricing Model
QuestionPro offers several pricing plans:
- Essentials Plan: Free for up to 200 responses per survey.
- Advanced Plan: $99 per user per month, billed annually, includes up to 25,000 responses per year.
- Team Edition: $83 per user per month, billed annually, includes additional features like collaboration tools and advanced analytics.
- Research Suite: Custom pricing for larger teams and enterprises, offering advanced research tools and services. (questionpro.com)
These plans are billed annually, with discounts available for longer commitments. The free plan includes basic surveys and logic, while higher-tier plans offer advanced features like integrations, analysis, and branding.
Pros and Cons
Pros:
- Comprehensive survey features suitable for various business needs.
- Advanced analytics and AI-driven insights.
- Flexible pricing plans catering to different business sizes.
- 24/7 customer support.
Cons:
- Pricing may be higher than some small businesses are willing to invest.
- Some advanced features may require additional training or expertise.
Best-Fit Customer Profile
QuestionPro is ideal for small to mid-market businesses that require advanced survey capabilities and are willing to invest in a more robust platform. Its AI-driven insights and comprehensive features make it suitable for businesses aiming to gain in-depth customer feedback and attribution data.
Zonka Feedback
Features and Functionality
Zonka Feedback is a multi-channel customer feedback platform that offers website survey widgets. It enables businesses to collect feedback through various channels, including web, email, and kiosks. The platform provides customizable survey designs, real-time reporting, and analytics. Zonka Feedback also supports integrations with various platforms, allowing for seamless data synchronization.
Pricing Model
Zonka Feedback offers tiered pricing plans:
- Free Plan: Up to 100 responses per month.
- Starter Plan: Up to 500 responses per month at $19 per month.
- Growth Plan: Up to 1,000 responses per month at $39 per month.
- Pro Plan: Up to 2,500 responses per month at $79 per month.
- Enterprise Plan: Custom pricing for unlimited responses and advanced features.
These plans are billed annually, with monthly billing options available. The free plan includes basic survey features, while higher-tier plans offer additional features like advanced analytics, integrations, and priority support.
**Pros and
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
