When evaluating post-purchase survey tools for subscription commerce, two Shopify applications stand out: Gojiberry and ReConvert. Both aim to enhance customer engagement and drive additional revenue, but they differ in features, pricing, ease of use, and target audiences.

Gojiberry

Gojiberry is a Shopify app designed to facilitate post-purchase attribution and customer polls. It enables merchants to gather valuable feedback from customers after a purchase, aiding in understanding customer satisfaction and improving future offerings.

Features

• Post-Purchase Surveys: Allows merchants to create and deploy surveys to customers after they complete a purchase, gathering insights on customer satisfaction and product feedback.

• Customer Polls: Enables the creation of polls to engage customers and collect opinions on various topics, assisting in product development and marketing strategies.

Pricing Model

Gojiberry offers tiered pricing based on response volume, with a free tier available for merchants with lower response volumes. Specific pricing details can be found on their pricing page.

Pros and Cons

Pros:

• Direct Customer Feedback: Provides valuable insights directly from customers, aiding in product and service improvements.

• Easy Integration: Seamlessly integrates with Shopify, allowing for straightforward setup and management.

Cons:

• Limited Features: Primarily focuses on surveys and polls, lacking additional post-purchase engagement tools like upselling or cross-selling.

• Scalability: As businesses grow, the need for more comprehensive post-purchase engagement tools may arise.

Best-Fit Customer Profile

Gojiberry is well-suited for small to medium-sized subscription-based businesses seeking to gather customer feedback without the need for extensive post-purchase engagement features.

ReConvert

ReConvert is a Shopify app that enhances the post-purchase experience by offering thank-you page customization, survey widgets, and upsell tools. It aims to increase average order value (AOV) and customer retention through personalized post-purchase interactions.

Features

• Thank-You Page Editor: Allows merchants to customize the thank-you page with personalized cross-sells, pop-ups, custom videos, surveys, and more.

• One-Click Upsells: Enables the addition of upsell offers after checkout, facilitating frictionless additional sales.

• A/B Testing: Provides tools to test different post-purchase strategies and optimize for higher conversions.

Pricing Model

ReConvert employs a dynamic pricing model based on the higher of two factors: the total number of orders in the last 30 days or the revenue generated by ReConvert. This model ensures that merchants pay in proportion to the value they receive. Specific pricing details can be found on their pricing page.

Pros and Cons

Pros:

• Comprehensive Post-Purchase Tools: Offers a suite of features beyond surveys, including upselling and thank-you page customization.

• Flexible Pricing: The pricing model scales with business growth, aligning costs with revenue generated.

Cons:

• Complexity: The wide range of features may require a learning curve for new users.

• Potential Overkill for Small Stores: Smaller businesses may find the extensive features more than they need.

Best-Fit Customer Profile

ReConvert is ideal for medium to large subscription-based businesses looking to optimize their post-purchase experience with a comprehensive set of tools aimed at increasing revenue and customer engagement.

Side-by-Side Comparison

Which to Choose

When deciding between Gojiberry and ReConvert for your subscription commerce needs, consider the following:

• Gojiberry: If your primary goal is to gather customer feedback through surveys and polls without the need for additional post-purchase engagement tools, Gojiberry offers a straightforward solution.

• ReConvert: If you're looking to enhance your post-purchase experience with features like thank-you page customization, one-click upsells, and A/B testing to increase revenue and customer retention, ReConvert provides a comprehensive suite of tools.

Ultimately, the choice depends on your business size, objectives, and the specific features you require to optimize your post-purchase strategy.

Worth a Look: Zigpoll

If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.