When evaluating customer feedback platforms for Shopify Plus merchants, it's essential to understand the distinct functionalities of Gojiberry and ReConvert. Gojiberry is a Shopify survey app designed for post-purchase attribution and customer polls, enabling merchants to gather insights directly from customers after a purchase. ReConvert, on the other hand, is a Shopify thank-you page builder that incorporates survey widgets and upsell tools, allowing merchants to engage customers post-purchase with personalized offers and feedback opportunities.

Gojiberry

Features

• Post-Purchase Surveys: Gojiberry enables merchants to create and deploy surveys immediately after a purchase, capturing customer feedback at a critical moment.

• Attribution Tracking: The platform offers tools to attribute sales to specific marketing efforts, helping merchants understand which campaigns are most effective.

• Customer Polls: Merchants can design polls to gather customer opinions on various aspects of their shopping experience, from product satisfaction to service quality.

Pricing Model

Gojiberry's pricing is tiered based on response volume, with a free tier available for merchants with lower survey needs. As response volume increases, merchants can opt for higher tiers that offer additional features and higher response limits. This usage-based pricing ensures that merchants pay in proportion to their survey activity.

Pros and Cons

Pros:

• Direct Customer Insights: By collecting feedback immediately after purchase, Gojiberry provides valuable insights into customer satisfaction and purchasing behavior.

• Easy Integration: The app integrates seamlessly with Shopify, allowing for straightforward setup and management.

Cons:

• Limited Engagement Channels: Gojiberry focuses primarily on post-purchase surveys, which may not capture feedback from customers who abandon their carts or those who do not complete a purchase.

• Dependence on Survey Participation: The effectiveness of the platform relies on customers taking the time to complete surveys, which may not always be guaranteed.

Best-Fit Customer Profile

Gojiberry is ideal for merchants who want to gather direct feedback from customers immediately after a purchase, particularly those interested in understanding post-purchase behavior and satisfaction. It's well-suited for businesses that have a steady volume of orders and can benefit from actionable insights into their customers' experiences.

ReConvert

Features

• Thank-You Page Customization: ReConvert allows merchants to personalize the thank-you page with cross-sells, pop-ups, custom videos, and surveys, enhancing customer engagement post-purchase.

• One-Click Upsells: The platform enables the addition of one-click upsells between the checkout and thank-you pages, facilitating additional sales without disrupting the customer experience.

• A/B Testing: Merchants can test different offers and layouts to determine the most effective strategies for increasing average order value (AOV).

Pricing Model

ReConvert operates on a dynamic pricing model based on the higher of two factors: the total number of orders in the last 30 days or the revenue generated by the app. This means that as a merchant's sales increase, the pricing adjusts accordingly, ensuring that the cost scales with the business's growth. A 14-day free trial is available for merchants to evaluate the platform's effectiveness. (help.reconvert.io)

Pros and Cons

Pros:

• Revenue Growth Focus: ReConvert is designed to boost sales through strategic upselling and personalized post-purchase offers, potentially increasing AOV and overall revenue.

• Comprehensive Analytics: The platform provides detailed reporting and analytics, allowing merchants to track performance and optimize strategies effectively.

Cons:

• Complexity for New Users: The array of features and customization options may be overwhelming for merchants new to upselling and post-purchase optimization.

• Potential for Overwhelming Customers: Aggressive upselling or too many offers on the thank-you page could lead to customer fatigue or dissatisfaction.

Best-Fit Customer Profile

ReConvert is best suited for merchants aiming to maximize revenue through post-purchase engagement, particularly those with a higher order volume who can leverage upselling strategies effectively. It's ideal for businesses looking to enhance customer retention and increase AOV through personalized offers and strategic thank-you page customization.

Side-by-Side Comparison

Which to Choose

When deciding between Gojiberry and ReConvert, consider your business objectives and customer engagement strategies:

• Choose Gojiberry if: You prioritize gathering direct feedback from customers immediately after purchase to understand satisfaction levels and attribution. This is particularly beneficial for businesses looking to improve products or services based on customer insights.

• Choose ReConvert if: Your goal is to enhance revenue through post-purchase engagement by offering personalized upsells and optimizing the thank-you page experience. This is ideal for merchants aiming to increase average order value and customer retention through strategic offers.

Worth a Look: Zigpoll

If you're evaluating options for customer feedback platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.