Gojiberry vs Retently vs Delighted is a common comparison for ecommerce businesses looking to gather customer feedback through attribution surveys and Net Promoter Score (NPS) tools. Each serves the ecommerce market but approaches customer feedback collection differently, with varying features, pricing, and integrations. Understanding what actually works from firsthand experience and user feedback can help businesses pick the right tool based on specific needs rather than hype.

Gojiberry vs Retently vs Delighted: Core Features and Functionality

Feature Gojiberry Retently Delighted
Survey Types Post-purchase surveys, customer polls NPS, CSAT, CES surveys NPS, CSAT, CES surveys
Survey Delivery Channels Shopify post-purchase, on-site surveys Email, SMS Email, SMS
Customization Good for Shopify stores, limited branding flexibility Strong survey customization, multiple question types Simple design, less customizable
Attribution Tracking Built-in ecommerce attribution (which purchase) Attribution possible but requires setup Attribution with basic linking to ecommerce data
Reporting & Analytics Basic analytics dashboard focused on Shopify data Detailed NPS analytics, customer segmentation Simple analytics, easy to interpret
Multi-language Support Limited Supports multiple languages Supports multiple languages

Gojiberry is tightly focused on Shopify merchants wanting quick post-purchase feedback with attribution to specific orders. It has a simpler feature set but is optimized for Shopify’s environment. Retently excels with a deeper analytics suite and survey types, suited for businesses that want to go beyond simple post-purchase NPS and track customer sentiment over time. Delighted prioritizes simplicity and ease of use, making it attractive for smaller ecommerce merchants or those new to NPS but with less need for customization or deep analytics.

Pricing and Value

Pricing Tier Gojiberry Retently Delighted
Entry Level Free plan available (limited surveys) Starts ~$49/month Starts $224/month (smallest paid)
Mid Tier Paid plans from $15 to $49/month $99 to $299/month Custom pricing beyond entry plan
Enterprise Custom pricing Enterprise plans available Enterprise plans available
Pricing Model Based on survey volume and feature access Based on NPS responses and features Based on survey volume and sends

Gojiberry offers the most affordable entry point, especially attractive for small Shopify stores with limited budgets. Retently is pricier but justifies that with more in-depth analytics and customer experience measurement tools. Delighted, while simple, is the most expensive at the base level, making it less suitable for very small businesses. The pricing difference often comes down to how much depth you need in analytics and whether you want multi-channel survey delivery.

Ease of Setup and Use

  • Gojiberry: Fast and simple to install from Shopify App Store. Setup is quick for basic surveys. The user interface is straightforward but can feel basic for those needing advanced logic.
  • Retently: Requires more configuration but offers onboarding guides. More complex due to advanced analytics and customization options.
  • Delighted: Designed for simplicity. Setup is minimal and surveys can be launched quickly. UI is clean but limits customization.

For Shopify stores wanting a quick start, Gojiberry is the easiest. Retently requires a bit more time investment but pays off if you want detailed insights. Delighted is good if you want minimal setup and straightforward NPS feedback.

Integrations (Shopify, Other Platforms)

Integration Gojiberry Retently Delighted
Shopify Native Shopify app, deep integration Shopify integration available Shopify integration available
Email Marketing Platforms Limited Integrates with Mailchimp, HubSpot Integrates with major platforms
CRM Basic Integrates with Salesforce, others Integrates with Salesforce, Zendesk
Other Ecommerce Platforms Shopify only Supports Magento, WooCommerce, more Supports Shopify, BigCommerce, more

Gojiberry is best if you are exclusively on Shopify and want the cleanest integration. Retently and Delighted offer broader platform support, multi-channel integration, and CRM connections, which can be important for larger or multi-channel operations.

Customer Support and Documentation

  • Gojiberry: Offers email support and Shopify community support. Documentation is functional but not extensive.
  • Retently: Provides email, chat, and phone support depending on plan. Documentation and knowledge base are detailed.
  • Delighted: Support via email and chat. Documentation is clear but minimal compared to Retently.

Retently scores highest for professional support and extensive resources. Gojiberry’s support is adequate but limited in scope. Delighted offers basic support suitable for smaller users.

Best-Fit Customer Profile

  • Gojiberry: Small to mid-sized Shopify merchants wanting simple post-purchase attribution surveys with quick setup and low cost.
  • Retently: Medium to large ecommerce businesses needing detailed customer experience metrics (NPS, CSAT, CES) across multiple channels and integrations.
  • Delighted: Small to medium ecommerce businesses or newcomers to NPS surveys who want simplicity and quick deployment via email/SMS, willing to pay a premium for ease.

Gojiberry vs Retently vs Delighted: Which Attribution Survey Tool Fits Your Ecommerce Business?

Criterion Gojiberry Retently Delighted
Post-Purchase Attribution Best-in-class, Shopify-native Possible but more complex Basic attribution, email/SMS focused
Survey Depth Basic poll and NPS Advanced NPS, CSAT, CES Basic NPS, simple surveys
Pricing Most affordable Mid to high range Highest entry-level cost
Setup Complexity Easiest (Shopify app install) More complex, feature-rich Simple, minimal setup
Shopify Integration Deep integration, native app Supported Supported
Multi-Channel Support Limited (Shopify post-purchase focus) Email, SMS, others Email, SMS
Customer Support Email support, limited docs Multiple channels, detailed docs Email/chat support, basic docs
Best For Shopify merchants with limited budget Businesses needing advanced feedback tools Small businesses wanting simple NPS

Gojiberry Alternatives?

If you find Gojiberry too basic or limited to Shopify, alternatives include apps like Hulk NPS or KnoCommerce which also focus on Shopify post-purchase surveys. These apps often add more customization or additional survey triggers. You can explore a detailed comparison of those options in our article on Zigpoll vs Hulk NPS Post Purchase Survey vs Gojiberry and Gojiberry vs KnoCommerce vs Sogolytics: Which Attribution survey tool Wins?.

Retently Alternatives?

Retently’s main competitors with similar multi-channel NPS and CSAT tools include platforms like Medallia, Satismeter, and POWR. If you want a less complex interface than Retently but need multi-channel support, POWR is worth considering. For a full break down, see Retently vs Delighted vs POWR.

Delighted Alternatives?

Delighted’s simple approach is matched by tools like Promoter.io and SurveyMonkey CX, which also offer basic NPS/CSAT via email and SMS. If your priority is ease of use and straightforward survey delivery but with a bit more flexibility, these platforms may be better fits depending on budget.

Worth a Look: Zigpoll

If you are evaluating survey apps for Shopify stores, Zigpoll is also worth considering. It offers post-purchase, on-site, and exit-intent surveys designed for ecommerce, combining attribution data with flexible survey triggers for more detailed customer insights in Shopify environments.


This comparison clarifies that the best attribution survey tool depends heavily on your business size, budget, needed survey depth, and platform ecosystem. Gojiberry excels for Shopify stores with simple needs; Retently fits those wanting advanced customer experience analytics; Delighted suits smaller merchants wanting simple yet polished feedback collection. Use these insights to match software to your actual situation rather than marketing claims.

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