When evaluating attribution survey tools for Shopify stores, it's essential to understand the core functionalities and target audiences of each platform. Gojiberry is a Shopify survey app designed for post-purchase attribution and customer polls, enabling merchants to gather insights directly from customers after a purchase. Wootric, on the other hand, is a real-time micro-survey platform specializing in Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys, primarily catering to B2B SaaS companies.
Gojiberry
Features
Gojiberry focuses on post-purchase attribution and customer polls within the Shopify ecosystem. It allows merchants to create customized surveys that appear after a customer completes a purchase, facilitating the collection of feedback on the shopping experience, product satisfaction, and factors influencing purchasing decisions. This direct feedback helps merchants understand customer behavior and improve their offerings.
Pricing Model
Gojiberry offers tiered pricing based on response volume, with a free tier available for merchants with lower survey needs. As response volume increases, merchants can opt for higher tiers that provide additional features and higher response limits. This scalable pricing structure accommodates businesses of various sizes and survey requirements.
Ease of Setup and Use
Gojiberry is designed for seamless integration with Shopify, allowing merchants to set up surveys without extensive technical knowledge. The user interface is intuitive, enabling easy customization of survey questions and appearance to align with the store's branding. Merchants can quickly deploy surveys and start collecting feedback with minimal effort.
Integrations
Gojiberry integrates natively with Shopify, ensuring a smooth experience for merchants using the platform. This integration allows for easy embedding of surveys into the post-purchase process, leveraging Shopify's existing infrastructure. However, Gojiberry's integrations are primarily focused on the Shopify ecosystem, which may limit its applicability for merchants using other e-commerce platforms.
Customer Support and Documentation
Gojiberry provides customer support through various channels, including email and live chat. The platform offers comprehensive documentation, including setup guides and best practices, to assist merchants in effectively utilizing the tool. While support is generally responsive, some users have noted that response times can vary during peak periods.
Best-Fit Customer Profile
Gojiberry is best suited for Shopify merchants seeking to gather post-purchase feedback directly from customers. It's ideal for businesses looking to understand customer satisfaction, identify pain points in the purchasing process, and make data-driven decisions to enhance the shopping experience.
Wootric
Features
Wootric specializes in real-time micro-surveys, focusing on NPS, CSAT, and CES metrics. It enables businesses to collect feedback at critical customer journey points, such as after a support interaction or product usage. Wootric's platform includes advanced analytics, allowing for text and sentiment analysis, and integrates with various CRM and support systems to provide a comprehensive view of customer experience. However, Wootric's features are tailored more towards B2B SaaS companies and may not align with the specific needs of Shopify merchants.
Pricing Model
Wootric offers several pricing plans:
Professional: Designed for businesses focusing on a single customer journey point, this plan includes core survey functionalities and basic reporting.
Growth: Aimed at businesses with multiple customer journey points, this plan offers expanded reporting and integrations.
Voice of the Customer: This plan includes all features from the Growth plan, plus advanced analytics and custom dashboards.
Pricing is tiered based on the number of journey points and features required, with options for annual commitments that may offer cost savings. However, Wootric's pricing may be more suitable for larger enterprises and could be a significant investment for smaller businesses. (wootric.com)
Ease of Setup and Use
Wootric provides a comprehensive getting started guide and offers support for various installation methods, including web, email, mobile, and integrations with platforms like Intercom and SMS. The platform's setup process is detailed, which may require a learning curve for users unfamiliar with customer experience management tools. However, once set up, the platform offers a user-friendly interface for managing surveys and analyzing feedback. (help.wootric.com)
Integrations
Wootric integrates with a wide range of platforms, including Salesforce, Intercom, Zendesk, and Mixpanel, allowing businesses to incorporate customer feedback into their existing workflows. These integrations enable seamless data flow between systems, enhancing the ability to act on customer insights. However, the extensive integrations may be more relevant for B2B SaaS companies and might not be as beneficial for Shopify merchants. (wootric.com)
Customer Support and Documentation
Wootric offers premium support with its higher-tier plans, including dedicated customer success managers and advanced analytics support. The platform provides extensive documentation, including a comprehensive getting started guide and technical documentation for various installation methods. While support is generally well-regarded, some users have noted that response times can vary, and the depth of support may be more aligned with enterprise needs. (help.wootric.com)
Best-Fit Customer Profile
Wootric is best suited for B2B SaaS companies seeking to measure and enhance customer experience through real-time micro-surveys and advanced analytics. It's ideal for businesses with complex customer journeys and existing integrations with CRM and support systems, looking to gain deep insights into customer satisfaction and engagement.
Side-by-Side Comparison
| Feature | Gojiberry | Wootric |
|---|---|---|
| Core Features | Post-purchase attribution surveys, customer polls within Shopify | Real-time NPS, CSAT, CES surveys, advanced analytics, integrations with CRM and support systems |
| Pricing Model | Tiered pricing based on response volume, free tier available | Tiered pricing based on journey points and features, |
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
