When evaluating post-purchase survey tools for Shopify merchants, it's essential to consider how each platform aligns with your business objectives. Gojiberry, Zigpoll, and KnoCommerce are three prominent options, each offering unique features tailored to different needs.
Gojiberry
Features
Gojiberry specializes in post-purchase attribution surveys and customer polls, enabling merchants to understand customer motivations and gather feedback directly after purchase. The platform offers multiple survey types, including simple polls and attribution surveys, designed to capture insights at the point of sale.
Pricing Model
Gojiberry provides a free tier supporting up to 100 responses per month, making it accessible for small businesses. Paid plans start at approximately $10 per month, offering additional features and higher response limits. This tiered pricing structure allows merchants to scale as needed.
Ease of Setup and Use
The platform is designed for quick deployment, with pre-built templates and straightforward integration with Shopify. Merchants can set up surveys rapidly without extensive technical knowledge, facilitating immediate feedback collection.
Integrations
Gojiberry integrates seamlessly with Shopify, allowing for easy embedding of surveys into the checkout process. However, it offers limited integrations with other platforms, which may restrict data synchronization across different tools.
Customer Support and Documentation
Gojiberry offers responsive customer support through email and provides basic documentation to assist merchants in utilizing the platform effectively. While support is generally helpful, some users have noted the need for more comprehensive resources.
Best-Fit Customer Profile
Gojiberry is well-suited for small to medium-sized Shopify merchants seeking a straightforward solution for post-purchase feedback and attribution insights. Its ease of use and affordability make it an attractive option for businesses looking to enhance customer understanding without significant investment.
Zigpoll
Features
Zigpoll offers a versatile suite of survey options, including post-purchase, on-site, and exit-intent surveys. The platform emphasizes zero-party data collection, enabling merchants to gather direct insights from customers across various touchpoints. Zigpoll also provides real-time reporting with visual dashboards and supports localized translations for global brands.
Pricing Model
Zigpoll's pricing is tiered, starting with a free plan that supports up to 100 responses per month. Paid plans begin at $25 per month, with higher tiers offering additional features and increased response limits. This structure caters to both small and growing businesses, allowing scalability as needs evolve.
Ease of Setup and Use
The platform is known for its clean user interface and intuitive setup process. Merchants can deploy surveys with minimal effort, and the no-code pop-up and embedded survey widgets facilitate easy integration into existing workflows.
Integrations
Zigpoll integrates natively with Shopify, ensuring seamless embedding of surveys into the store's ecosystem. Additionally, it offers integrations with platforms like Zapier and Google Analytics, enhancing data synchronization and analysis capabilities.
Customer Support and Documentation
Zigpoll provides responsive customer support through live chat and offers comprehensive documentation to assist merchants in maximizing the platform's potential. Users appreciate the prompt assistance and the clarity of the available resources.
Best-Fit Customer Profile
Zigpoll is ideal for Shopify merchants seeking a flexible and comprehensive survey tool that spans multiple customer touchpoints. Its affordability, ease of use, and robust feature set make it suitable for small to mid-sized businesses aiming to gather actionable customer feedback across various stages of the customer journey.
KnoCommerce
Features
KnoCommerce focuses on post-purchase attribution surveys with multi-question flows, allowing merchants to delve deeper into customer motivations and behaviors. The platform emphasizes zero-party data collection and offers features like video and photo reviews synced directly to Shopify, an incentive engine for verified reviewers, and customer profiles synced with Klaviyo for personalization.
Pricing Model
KnoCommerce offers a free plan supporting up to 50 orders per month. Paid plans start at $19 per month, with higher tiers providing additional features and support for more orders. This pricing structure caters to businesses of varying sizes, from startups to larger enterprises.
Ease of Setup and Use
The platform is designed for ease of use, with automated post-purchase survey flows triggered by Shopify events. However, the complexity of multi-question survey sequences may require a learning curve for some users.
Integrations
KnoCommerce integrates natively with Shopify, focusing on post-purchase interactions. It also offers integrations with Klaviyo for email marketing and basic export options, though it has limited integrations with other platforms compared to some competitors.
Customer Support and Documentation
KnoCommerce provides email support and basic documentation to assist merchants. While support is generally responsive, some users have noted the need for more comprehensive resources and faster response times.
Best-Fit Customer Profile
KnoCommerce is well-suited for subscription merchants prioritizing detailed post-purchase attribution insights. Its focus on in-depth survey flows and integrations with email marketing platforms makes it ideal for businesses looking to enhance customer understanding and retention through comprehensive feedback mechanisms.
Three-Way Comparison
The following table summarizes the key features, pricing, ease of use, integrations, and best-fit customer profiles for Gojiberry, Zigpoll, and KnoCommerce:
| Feature/Tool | Gojiberry | Zigpoll | KnoCommerce |
|---|---|---|---|
| Survey Types | Post-purchase attribution surveys and customer polls | Post-purchase, on-site, and exit-intent surveys | Post-purchase attribution surveys with multi-question flows |
| Zero-Party Data | Yes | Yes | Yes |
| Pricing | Free plan up to 100 responses/month; paid plans start at ~$10/month | Free plan up to 100 responses/month; paid plans start at $25/month | Free plan up to 50 orders/month; paid plans start at $19/month |