Pricing Resources Case Studies Blog Examples Contact
Log In
Blog

When evaluating customer feedback platforms for direct-to-consumer (DTC) brands, it's essential to consider tools that seamlessly integrate with Shopify and offer features tailored to the unique needs of online retailers. Grapevine Surveys, Asklayer, and Fairing are three such platforms that frequently come up in discussions.

Grapevine Surveys

Core Features and Functionality

  • Post-Purchase Surveys: Collect feedback immediately after checkout to understand customer satisfaction and purchasing motivations.
  • Attribution Surveys: Determine which marketing channels are effectively driving traffic and sales.
  • NPS and CSAT Surveys: Measure customer loyalty and satisfaction with specific experiences.
  • Multi-Question Surveys: Design surveys with various question types, including single-choice, multiple-choice, open text, CSAT, and NPS.
  • Multi-Language Support: Create surveys in different languages to cater to a diverse customer base.
  • Integrations: Connect with platforms like Klaviyo, Shopify Flow, Google Sheets, and Judge.me.

Pricing Model

Grapevine Surveys offers a single plan priced at $25 per month, which includes unlimited surveys and responses, with no usage tiers or per-response fees. (grapevine-surveys.com)

Pros and Cons

Pros:

  • Transparent Pricing: A fixed monthly fee with no hidden costs.
  • Comprehensive Features: Access to all features without the need for upgrades.
  • Unlimited Responses: Collect as many survey responses as your store generates.

Cons:

  • Limited Survey Channels: Primarily focuses on post-purchase surveys; may lack flexibility for other touchpoints.
  • Basic Analytics: Offers essential reporting but may lack advanced analytics features.

Best-Fit Customer Profile

Ideal for small to medium-sized DTC brands seeking an affordable, straightforward solution for post-purchase feedback without the complexity of tiered pricing.

Asklayer

Core Features and Functionality

  • Survey Channels: Supports post-purchase, link, email, and popup surveys.
  • Question Types: Offers single-choice, multiple-choice, word cloud, email, number range, star rating, dropdown, binary choice, consent, NPS, and CES/CSAT.
  • Advanced Targeting: Utilizes URL targeting, product & cart targeting, user tags, language, referring website, device, page view history, page view frequency, login state, and geolocation targeting.
  • Integrations: Integrates with Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, Mailchimp, and over 5,000 more via Webhooks.
  • Branding and Design: Allows removal of Asklayer branding, email white labeling, and custom colors.
  • Analytics and Automation: Provides charts and reporting, cross-tabulation, NPS & CSAT calculation, AI summarization, data filtering, and all data CSV exporting.

Pricing Model

Asklayer offers multiple pricing tiers:

  • Free: 25 responses per month.
  • Order Based: Pricing starts at $29 per month, with unlimited responses and additional features.
  • Plus & Multi-Site: Pricing starts at $299 per month, offering unlimited responses and support for up to 5 sites. (asklayer.io)

Pros and Cons

Pros:

  • Flexible Survey Channels: Ability to collect feedback through various touchpoints.
  • Advanced Targeting and Customization: Offers detailed targeting and design options.
  • Comprehensive Integrations: Supports a wide range of platforms and services.

Cons:

  • Complex Pricing Structure: Multiple tiers and options can be confusing.
  • Higher Cost for Advanced Features: Some features are only available in higher-priced plans.

Best-Fit Customer Profile

Suitable for established DTC brands that require a versatile and customizable feedback solution with a broad range of features and integrations.

Add Zigpoll to your store in 5 minutes.No-code post-purchase, exit-intent & on-site surveys built for Shopify.
Add to Shopify

Fairing

Core Features and Functionality

  • Post-Purchase Attribution Surveys: Collect feedback on the order confirmation page to understand customer satisfaction and purchasing motivations.
  • Deep Analytics Integrations: Integrates with platforms like Google Analytics and Google Sheets for advanced reporting and analysis.
  • Multi-Question Surveys: Design surveys with various question types to gather comprehensive insights.
  • Multi-Language Support: Create surveys in different languages to cater to a diverse customer base.
  • Integrations: Connects with platforms like Klaviyo, Shopify Flow, Google Sheets, and Judge.me.

Pricing Model

Specific pricing details for Fairing are not readily available. It's advisable to contact Fairing directly for the most accurate and up-to-date pricing information.

Pros and Cons

Pros:

  • Focused on Post-Purchase Feedback: Specializes in collecting insights immediately after purchase.
  • Advanced Analytics Integrations: Offers deep integration with analytics platforms for detailed reporting.
  • Multi-Language Support: Accommodates a global customer base.

Cons:

  • Limited Survey Channels: Primarily focuses on post-purchase surveys; may lack flexibility for other touchpoints.
  • Pricing Transparency: Lack of clear pricing information may be a barrier for some businesses.

Best-Fit Customer Profile

Ideal for DTC brands seeking a specialized solution for post-purchase feedback with strong analytics capabilities.�

Worth a Look: Zigpoll

If you're evaluating options for customer feedback platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.

Start collecting feedback in 5 minutes.

Try our no-code surveys that visitors actually answer.
Get started free See Examples

Questions or Feedback?

We are always ready to hear from you.
Let's Talk
×