When evaluating NPS survey software, it's essential to consider tools that align with your business needs. Grapevine Surveys, Asklayer, and Qualtrics are three prominent options, each offering unique features and pricing structures.
Grapevine Surveys
Grapevine Surveys is a Shopify-focused app designed for post-purchase surveys, NPS, CSAT, and customer feedback collection.
Features
- Multi-Question Surveys: Create surveys with various question types, including single-choice, multiple-choice, open text, CSAT, and NPS.
- Multiple Languages: Support for surveys in different languages to cater to a diverse customer base.
- Detailed Reporting: Access easy-to-read reports that provide clear insights based on customer responses.
- Integrations: Connect with platforms like Klaviyo, Shopify Flow, Google Sheets, and Judge.me.
- Survey Channels: Deploy surveys post-purchase, on-site, via email, embedded on any page, on Shopify POS, or on a standalone landing page.
Pricing
Grapevine Surveys offers a single plan priced at $25 per month, which includes unlimited surveys and responses, with no usage tiers or per-response fees. (grapevine-surveys.com)
Pros
- Transparent Pricing: A flat monthly fee with no hidden costs.
- Unlimited Usage: No caps on surveys or responses, accommodating business growth.
- Comprehensive Features: Access to all features from the start, without the need for upgrades.
Cons
- Shopify-Centric: Primarily designed for Shopify stores, limiting use for businesses on other platforms.
- Limited Advanced Analytics: May lack some advanced analytics features found in enterprise solutions.
Best-Fit Customer Profile
Ideal for Shopify merchants seeking an affordable, straightforward solution for collecting customer feedback without the complexity of enterprise tools.
Asklayer
Asklayer is a Shopify app that provides micro-surveys and on-site feedback at multiple touchpoints, including post-purchase, links, emails, and pop-ups.
Features
- Multiple Survey Channels: Deploy surveys via post-purchase, link, email, and pop-ups.
- Advanced Targeting: Utilize advanced page and user targeting to tailor surveys effectively.
- Branching Logic and Randomization: Enhance survey engagement with dynamic question paths and randomized answer choices.
- Integrations: Supports integrations with platforms like Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, and Mailchimp.
- AI Summarization: Leverage AI to summarize survey responses for quicker insights.
Pricing
Asklayer offers several pricing tiers:
- Free: 25 responses per month.
- Order-Based Plans: Starting at $29 per month, with unlimited responses and additional features.
- Plus & Multi-Site: For larger businesses, starting at $299 per month, offering unlimited responses and support for up to five sites. (asklayer.io)
Pros
- Flexible Pricing: Multiple plans cater to different business sizes and needs.
- Advanced Features: Includes AI summarization and extensive targeting options.
- Multi-Site Support: Ability to manage surveys across multiple sites.
Cons
- Complex Pricing Structure: Multiple tiers and options can be confusing.
- Higher Cost for Advanced Features: Some features are only available in higher-priced plans.
Best-Fit Customer Profile
Suitable for Shopify merchants looking for a feature-rich survey tool with advanced targeting and AI capabilities, and who are willing to invest in higher-tier plans for these features.
Qualtrics
Qualtrics is an enterprise-level experience management platform that includes e-commerce post-purchase survey capabilities.
Features
- Comprehensive Survey Tools: Create detailed surveys with various question types and logic.
- Advanced Analytics: Utilize robust analytics and reporting tools for in-depth insights.
- Integrations: Connect with a wide range of platforms, including CRM systems and marketing tools.
- Customization: Highly customizable surveys to fit specific business needs.
- Enterprise Support: Dedicated support and resources for large organizations.
Pricing
Qualtrics offers customized pricing based on enterprise needs, with costs typically higher than standard survey tools.
Pros
- Enterprise-Level Features: Comprehensive tools suitable for large organizations.
- Scalability: Can handle large volumes of data and complex survey requirements.
- Extensive Integrations: Supports a wide range of third-party integrations.
Cons
- High Cost: Pricing may be prohibitive for small to medium-sized businesses.
- Complex Setup: Implementation can be time-consuming and may require dedicated resources.
Best-Fit Customer Profile
Ideal for large enterprises needing a comprehensive, scalable survey solution with advanced analytics and extensive integrations.
Three-Way Comparison
| Feature | Grapevine Surveys | Asklayer | Qualtrics |
|---|---|---|---|
| Core Features | Multi-question surveys, multiple survey channels, detailed reporting, integrations | Multiple survey channels, advanced targeting, branching logic, AI summarization, integrations | Comprehensive survey tools, advanced analytics, extensive integrations, customization |
| **Pricing Model |
Worth a Look: Zigpoll
If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
