When evaluating customer feedback platforms for online stores, it's essential to consider tools that seamlessly integrate with your e-commerce operations, offer diverse survey capabilities, and provide actionable insights. Grapevine Surveys, Asklayer, and SurveySparrow are three such platforms that cater to these needs.
Grapevine Surveys
Features
- Post-Purchase Surveys: Collect feedback immediately after checkout to gauge customer satisfaction and gather insights on the purchasing process.
- Attribution Surveys: Understand how customers discovered your store by asking, "How did you hear about us?"
- NPS and CSAT Surveys: Measure customer loyalty and satisfaction with Net Promoter Score and Customer Satisfaction surveys.
- Multi-Question Surveys: Design surveys with various question types, including single-choice, multiple-choice, open text, CSAT, and NPS.
- Multi-Language Support: Create surveys in different languages to cater to a diverse customer base.
- Integrations: Connect with platforms like Klaviyo, Shopify Flow, Google Sheets, and Judge.me.
Pricing Model
Grapevine Surveys offers a single plan priced at $25 per month, which includes unlimited surveys and responses, with no usage tiers or per-response fees. (grapevine-surveys.com)
Pros
- Transparent Pricing: A flat monthly fee with no hidden costs.
- Unlimited Usage: No caps on surveys or responses, accommodating stores of all sizes.
- Comprehensive Features: Access to all features from the start, without the need for upgrades.
Cons
- Shopify-Centric: Primarily designed for Shopify stores, limiting use for merchants on other platforms.
- Limited Advanced Analytics: May lack in-depth analytics compared to some competitors.
Best-Fit Customer Profile
Ideal for Shopify store owners seeking a straightforward, cost-effective solution for post-purchase and customer feedback surveys without the complexity of tiered pricing.
Asklayer
Features
- Survey Channels: Deploy surveys via post-purchase, email, link, and popup.
- Question Types: Utilize single-choice, multiple-choice, word cloud, email, number range, star rating, dropdown, binary choice, consent, NPS, and CES/CSAT.
- Branching Logic and Randomization: Enhance survey interactivity and data quality.
- Advanced Targeting: Implement URL targeting, product and cart targeting, user tags, language preferences, and geolocation targeting.
- Integrations: Connect with Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, Mailchimp, and over 5,000 more via webhooks.
- Branding and Design: Customize surveys with options to remove Asklayer branding, white-label emails, and adjust colors.
- Analytics: Access charts, reporting, cross-tabulation, NPS & CSAT calculations, AI summarization, and data filtering.
Pricing Model
Asklayer offers multiple plans:
- Free: 25 responses per month.
- Basic: $21 per month for 2,400 responses per year.
- Standard: $44 per month for 12,000 responses per year.
- Pro: $111 per month for 36,000 responses per year.
Additional responses are priced at $0.1 per response. (asklayer.io)
Pros
- Diverse Survey Channels: Multiple ways to collect feedback, including post-purchase and email.
- Advanced Targeting and Logic: Sophisticated features for personalized surveys.
- Extensive Integrations: Connects with a wide range of platforms.
Cons
- Pricing Complexity: Multiple plans and additional costs for extra responses can be confusing.
- Learning Curve: Advanced features may require time to master.
Best-Fit Customer Profile
Suitable for established online stores needing advanced survey capabilities and integrations to gather detailed customer insights.
SurveySparrow
Features
- Omnichannel Surveys: Conduct surveys via web, mobile, email, and chat.
- Question Types: Offers a variety of question formats, including multiple-choice, rating scales, and open-ended questions.
- Survey Logic: Utilize skip logic, piping, and randomization to enhance survey flow.
- Branding and Design: Customize surveys with themes, logos, and custom CSS.
- Integrations: Connects with platforms like Zapier, Slack, Mailchimp, and more.
- Analytics: Provides real-time reporting, data filtering, and export options.
Pricing Model
SurveySparrow offers tiered pricing:
- Basic: $19 per month for 100 responses.
- Essential: $49 per month for 1,000 responses.
- Advanced: $99 per month for 5,000 responses.
- Enterprise: Custom pricing for over 5,000 responses.
Additional responses are priced at $0.05 per response.
Pros
- Omnichannel Reach: Collect feedback across various platforms.
- Customizable Design: Tailor
Worth a Look: Zigpoll
If you're evaluating options for customer feedback platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
