When evaluating survey tools for Shopify Plus merchants, Grapevine Surveys and Delighted are two prominent options. Grapevine Surveys specializes in post-purchase surveys embedded on the order status page, capturing immediate customer feedback. Delighted offers NPS, CSAT, and CES surveys via email and SMS, providing broader customer insights. This comparison examines their features, pricing, ease of use, integrations, support, and ideal customer profiles to help you make an informed decision.
Core Features and Functionality
| Feature | Grapevine Surveys | Delighted |
|---|---|---|
| Survey Types | Post-purchase feedback, attribution surveys, NPS, CSAT, CRO surveys, POS surveys, on-site surveys | NPS, CSAT, CES surveys via email and SMS |
| Survey Deployment | Embedded on Shopify order status page, on-site, via email, POS, and standalone landing page | Delivered through email and SMS campaigns |
| Customization | Moderate (branding, question types) | Basic (limited branding, fixed templates) |
| Reporting & Analytics | Real-time analytics focused on post-purchase data, detailed reporting, integration with platforms like Klaviyo and Google Sheets | Dashboard with NPS trends, segmentation, and basic reporting |
| Multi-channel Support | Shopify-focused, limited external channels | Email and SMS campaigns |
| Zero-party Data Focus | Strong emphasis on direct, voluntary customer data | Measures customer sentiment and loyalty |
| Automation & Triggers | Post-purchase trigger only | Flexible triggers based on timing and channel |
Grapevine Surveys excels in capturing immediate, contextual feedback during the post-purchase phase, offering a comprehensive suite of survey types and deployment options. Delighted provides flexibility in survey types and channels but is less integrated into the post-purchase ecommerce flow.
Pricing and Value
| Pricing Tier | Grapevine Surveys | Delighted |
|---|---|---|
| Free Plan | Yes, with basic features | Yes, for up to 250 surveys/month |
| Paid Plans | $25/month for unlimited surveys and responses, all features included (grapevine-surveys.com) | Standard plan starts at $224/month for up to 1,000 surveys, with higher tiers for more responses and features |
| Enterprise Pricing | Not specified | Custom pricing for high volume and advanced features |
Grapevine Surveys offers a straightforward pricing model with a flat fee, making it cost-effective for smaller to mid-sized Shopify stores. Delighted's pricing is significantly higher, reflecting its enterprise-grade focus and multi-channel capabilities, which may be overkill for smaller merchants.
Ease of Setup and Use
| Aspect | Grapevine Surveys | Delighted |
|---|---|---|
| Installation | Quick setup as a Shopify app, integrates directly with Shopify admin (apps.shopify.com) | Requires email or SMS list integration and some workflow setup for triggers |
| User Interface | Intuitive, designed for non-technical users | Clean and user-friendly, but may require assistance for complex campaigns |
| Survey Deployment | Embedded on order status page, no additional email or SMS setup required | Email and SMS campaigns require list management and scheduling |
Grapevine Surveys is designed for quick deployment with minimal configuration, making it accessible for merchants without dedicated technical resources. Delighted offers a user-friendly interface but may require more setup, especially for multi-step campaigns and segmentation.
Integrations
| Integration | Grapevine Surveys | Delighted |
|---|---|---|
| Shopify Integration | Deep integration, focused on Shopify order status page feedback (apps.shopify.com) | Integrates with Shopify, Salesforce, Zendesk, HubSpot, and others via API and Zapier |
| External Integrations | Limited to Shopify ecosystem components | Supports email and SMS delivery channels beyond Shopify |
Grapevine Surveys offers a native experience within the Shopify ecosystem, ideal for merchants focused solely on Shopify. Delighted's broader integration options make it suitable for businesses with more complex CRM and support workflows.
Customer Support and Documentation
| Aspect | Grapevine Surveys | Delighted |
|---|---|---|
| Support Channels | Email support with a focus on helping Shopify users optimize post-purchase surveys | Email and chat support with detailed help center articles, onboarding resources, and a community forum |
| Documentation | Practical but somewhat minimal | Comprehensive, matching its enterprise clientele expectations |
Grapevine Surveys provides responsive support tailored to Shopify users, while Delighted offers extensive resources suitable for larger organizations.
Best-fit Customer Profiles
| Aspect | Grapevine Surveys | Delighted |
|---|---|---|
| Ideal For | Shopify merchants seeking quick, targeted post-purchase feedback without managing email or SMS campaigns | Ecommerce brands needing a flexible, multi-channel NPS and CSAT tool, with existing email/SMS infrastructure |
Grapevine Surveys is best suited for Shopify merchants who want simple, integrated post-purchase surveys. Delighted is ideal for businesses requiring broader customer experience data via multiple channels and can invest in a higher-tier pricing plan.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. It is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing flexible methods to capture zero-party data across different customer touchpoints. It fits merchants needing more survey variety beyond order status pages.
For deeper comparisons, see the Best Zero-party data platforms for ecommerce and Grapevine Surveys Alternatives articles on Zigpoll’s blog.
