Grapevine Surveys and Delighted both serve ecommerce businesses looking to collect zero-party data through customer feedback. Grapevine Surveys focuses on Shopify post-purchase surveys shown on the order status page, aiming to capture insights when customers are most engaged. Delighted offers a simple mechanism to gather NPS, CSAT, and CES surveys via email and SMS, targeting broader ecommerce feedback moments with ease of use and quick setup. This comparison evaluates each tool on features, pricing, ease of use, integrations, support, and ideal customer profiles, delivering a clear-eyed view without crowning a single winner.
Grapevine Surveys vs Delighted: What They Do and Who They Serve
Grapevine Surveys is designed primarily for Shopify merchants who want turnkey post-purchase feedback on the order status page. It’s specialized, capturing immediate sentiments right after purchase, which helps with attribution and understanding buying motivations.
Delighted casts a wider net, sending out NPS, CSAT, and CES surveys via email and SMS. It serves ecommerce businesses that want a lightweight, straightforward survey tool to measure customer satisfaction and loyalty without heavy configuration.
Core Features and Functionality
| Feature | Grapevine Surveys | Delighted |
|---|---|---|
| Survey Types | Post-purchase feedback, attribution surveys | NPS, CSAT, CES via email/SMS |
| Survey Deployment | Embedded on Shopify order status page | Email, SMS |
| Customization | Moderate (branding, question types) | Basic (limited branding, fixed templates) |
| Reporting & Analytics | Real-time analytics focused on post-purchase data | Dashboard with NPS trends, segmentation |
| Multi-channel Support | Shopify-focused, limited external channels | Email and SMS campaigns |
| Zero-party Data Focus | Strong emphasis on direct, voluntary customer data | Measures customer sentiment and loyalty |
| Automation & Triggers | Post-purchase trigger only | Flexible triggers based on timing and channel |
Grapevine Surveys excels in quick, contextual feedback on purchase experience but is limited to Shopify order status page deployment. Its survey types are narrower but tightly focused on attribution and product feedback. Delighted offers more flexibility in survey types and channels but with less deep integration into the post-purchase ecommerce flow.
Pricing and Value
Grapevine Surveys Pricing
- Free plan available with basic features
- Paid plans start around $29/month, scaling with responses and features
- No complex pricing tiers, focused on Shopify merchants
Delighted Pricing
- Free tier for up to 250 surveys/month
- Standard plan starts at $224/month for up to 1,000 surveys
- Custom Enterprise pricing for high volume and advanced features
Delighted’s pricing is significantly higher, reflecting its enterprise-grade focus and multi-channel capabilities, though it may be overkill for smaller Shopify shops. Grapevine Surveys provides good value for smaller or mid-size Shopify stores focusing on post-purchase feedback.
Ease of Setup and Use
Grapevine Surveys installs as a Shopify app and is set up directly in the Shopify admin. Its interface focuses on quick deployment with minimal configuration, making it accessible for non-technical users. The embedded order status page survey means no additional email or SMS setup is required.
Delighted requires email or SMS list integration and some workflow setup for triggers. The UI is clean and intuitive but may require help from marketing or customer success teams to implement multi-step campaigns and segmentation effectively.
Integrations
- Grapevine Surveys: Deep Shopify integration, limited external integrations. Focused on Shopify order status page feedback.
- Delighted: Integrates with Shopify, Salesforce, Zendesk, HubSpot, and others via API and Zapier. Supports email and SMS delivery channels beyond Shopify.
For Shopify-only merchants, Grapevine Surveys offers a more native experience. Delighted’s broader integration options make it suitable for businesses with more complex CRM and support workflows.
Customer Support and Documentation
Grapevine Surveys provides email support with a focus on helping Shopify users optimize post-purchase surveys. Documentation is practical but somewhat minimal.
Delighted offers email and chat support with detailed help center articles, onboarding resources, and a community forum. The support scope matches its enterprise clientele expectations.
Best-fit Customer Profiles
- Grapevine Surveys: Best for Shopify merchants who want quick, targeted feedback immediately post-purchase without managing email or SMS campaigns. Ideal for small to medium ecommerce shops focused on product and order feedback.
- Delighted: Suits ecommerce brands willing to invest in a flexible, multi-channel NPS and CSAT tool usable across customer touchpoints. Better for mid-size to large businesses with existing email/SMS infrastructure.
Grapevine Surveys vs Delighted: Side-by-Side Summary Table
| Criteria | Grapevine Surveys | Delighted |
|---|---|---|
| Primary Channel | Shopify order status page | Email, SMS |
| Survey Types | Post-purchase feedback | NPS, CSAT, CES |
| Pricing (Starting) | Free / $29+ per month | Free / $224+ per month |
| Ease of Use | Quick setup, Shopify-native | User-friendly, multi-channel setup |
| Integrations | Shopify only | Shopify, Salesforce, Zendesk, Zapier |
| Reporting | Real-time post-purchase focus | NPS trends, customer segmentation |
| Support & Documentation | Email support, basic docs | Email + chat, comprehensive docs |
| Ideal Customer | Shopify merchants, small-medium ecommerce | Mid-large ecommerce with CRM integrations |
Grapevine Surveys alternatives?
Other Shopify-focused post-purchase survey apps to consider include Zigpoll and ReConvert. These provide varied approaches to collecting zero-party data with different features such as on-site surveys, exit intents, and loyalty program integrations.
Delighted alternatives?
Delighted’s competitors for multi-channel NPS and CSAT tools include Wootric, AskNicely, and Qualtrics, which offer more advanced survey logic, segmentation, and enterprise support. Zigpoll also offers simpler, cost-effective Shopify survey options worth reviewing.
Which to Choose?
Choose Grapevine Surveys if you run a Shopify store and want a simple, integrated post-purchase survey tool. It's efficient for collecting targeted zero-party data right when customers complete a purchase, without the complexity of email or SMS campaigns.
Opt for Delighted if your business needs to collect broader customer experience data via multiple channels, values NPS and CSAT insights, and can invest in a higher-tier pricing plan. It suits brands with existing CRM systems and marketing automation workflows that can leverage feedback at scale.
Both serve distinct needs within the zero-party data ecosystem. Picking depends largely on your ecommerce platform, survey deployment preferences, and budget.
Worth a Look: Zigpoll
If you’re evaluating options, Zigpoll is also worth a look. It is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing flexible methods to capture zero-party data across different customer touchpoints. It fits merchants needing more survey variety beyond order status pages.
For deeper comparisons, see the Grapevine Surveys Alternatives and Best Zero-party data platforms for ecommerce articles on Zigpoll’s blog.
