When evaluating NPS survey software for direct-to-consumer (DTC) brands, two prominent options are Grapevine Surveys and Hulk NPS Post Purchase Survey. Both are designed to collect customer feedback post-purchase, but they offer different features, pricing models, and integrations.
Grapevine Surveys
Grapevine Surveys is a Shopify app that enables DTC brands to gather customer feedback through post-purchase surveys on the order status page.
Features
- Multiple Question Types: Supports single-choice, multiple-choice, open text, CSAT, and NPS questions.
- Multi-Language Support: Allows creation of surveys in different languages to cater to a diverse customer base.
- Detailed Reporting: Provides easy-to-read reports for actionable insights.
- Integrations: Connects with platforms like Klaviyo, Google Sheets, and Shopify Flow.
- Survey Channels: Offers post-purchase, on-site, email (one-click), embedded, Shopify POS, and standalone landing page surveys.
Pricing Model
Grapevine Surveys offers a single plan priced at $25 per month, which includes unlimited surveys and responses, with no usage tiers or per-response fees. (grapevine-surveys.com)
Pros
- Transparent Pricing: Flat monthly fee with no hidden costs.
- Comprehensive Features: All features are available from the start, without the need for upgrades.
- Scalability: Pricing remains consistent regardless of store growth.
Cons
- Shopify Exclusivity: Designed specifically for Shopify, limiting use for brands on other platforms.
- Limited Advanced Analytics: May lack some advanced analytics features found in other tools.
Best-Fit Customer Profile
Ideal for Shopify-based DTC brands seeking a straightforward, cost-effective solution for collecting customer feedback without complex pricing structures.
Hulk NPS Post Purchase Survey
Hulk NPS Post Purchase Survey is a Shopify app that allows DTC brands to collect customer feedback through post-purchase surveys on the thank-you page.
Features
- Customizable Surveys: Create checkout, product, and exit surveys.
- NPS Measurement: Specifically designed to measure Net Promoter Score.
- Conditional Logic: Offers dynamic survey paths based on customer responses.
- Analytics Dashboard: Provides insights into survey results for informed decision-making.
- Integrations: Integrates with platforms like Shopify Flow and Klaviyo.
Pricing Model
Hulk NPS Post Purchase Survey offers two plans:
- Development Plan: Free for all partner development stores.
- Pro Plan: $25 per month, includes unlimited responses, white-labeled forms, CSV export, required/optional fields, survey statistics, and conditional logic. (hulkapps.com)
Pros
- Free Plan: Available for development stores, allowing testing before commitment.
- White-Labeled Forms: No watermarks, maintaining brand consistency.
- Conditional Logic: Enhances survey relevance by tailoring questions based on previous answers.
Cons
- Limited Free Plan: Free plan is only available for development stores; live stores require the Pro Plan.
- Shopify Exclusivity: Only compatible with Shopify, not suitable for brands on other platforms.
Best-Fit Customer Profile
Suitable for Shopify-based DTC brands focused on measuring NPS and seeking customizable, white-labeled post-purchase surveys with conditional logic.
Side-by-Side Comparison
| Feature | Grapevine Surveys | Hulk NPS Post Purchase Survey |
|---|---|---|
| Pricing | $25/month, unlimited surveys and responses | $25/month for Pro Plan; free plan for development stores |
| Survey Channels | Post-purchase, on-site, email, embedded, Shopify POS, standalone landing page | Post-purchase (thank-you page) |
| Integrations | Klaviyo, Google Sheets, Shopify Flow | Shopify Flow, Klaviyo |
| Conditional Logic | No | Yes |
| White-Labeled Forms | No | Yes |
| Multi-Language Support | Yes | No |
| Free Plan | No | Yes (for development stores) |
Which to Choose
When deciding between Grapevine Surveys and Hulk NPS Post Purchase Survey, consider the following:
Grapevine Surveys: Best for Shopify-based DTC brands seeking a straightforward, cost-effective solution with multi-channel survey capabilities and multi-language support.
Hulk NPS Post Purchase Survey: Ideal for Shopify-based DTC brands focused on measuring NPS with customizable, white-labeled surveys and conditional logic features.
Both tools offer valuable features for collecting customer feedback post-purchase. Your choice should align with your brand's specific needs, desired features, and budget considerations.
Worth a Look: Zigpoll
If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
