When evaluating NPS survey software for small ecommerce businesses, it's essential to consider tools that integrate seamlessly with Shopify, offer user-friendly interfaces, and provide valuable insights without overwhelming complexity. Grapevine Surveys and KnoCommerce are two such tools designed to collect customer feedback post-purchase, each with unique features and pricing structures.
Grapevine Surveys
Grapevine Surveys is a Shopify app that enables merchants to gather customer feedback directly on the order status page. It offers a straightforward approach to collecting insights without additional steps for customers.
Features
- Survey Types: Supports multiple question types, including single-choice, multiple-choice, open text, CSAT, and NPS questions.
- Survey Channels: Allows surveys to be presented post-purchase, on-site, via email (one-click), embedded on any page, on Shopify POS, or on a standalone landing page.
- Multi-Language Support: Enables the creation of surveys in different languages to cater to a diverse customer base.
- Integrations: Connects with platforms like Klaviyo and Google Sheets to streamline data management.
- Reporting: Provides detailed, easy-to-read reports to inform business decisions.
Pricing
Grapevine Surveys offers a single plan priced at $25 per month, which includes unlimited surveys and responses, with no usage tiers or per-response fees. (grapevine-surveys.com)
Pros
- Simplicity: The flat-rate pricing model is straightforward, with no hidden fees or complex tiers.
- Comprehensive Features: Access to all features from the start, including advanced question types and integrations.
- Scalability: The pricing remains constant regardless of store growth or response volume.
Cons
- Limited Advanced Analytics: May lack some advanced analytics features found in higher-tiered plans of other tools.
- Customization Constraints: Customization options for survey design and logic may be more limited compared to competitors.
Best-Fit Customer Profile
Ideal for small to medium-sized ecommerce businesses seeking an affordable, straightforward solution for collecting customer feedback without the need for advanced analytics or extensive customization.
KnoCommerce
KnoCommerce is a Shopify app that focuses on post-purchase attribution surveys, offering multi-question flows and zero-party data collection to provide deeper insights into customer behavior.
Features
- Survey Types: Offers a variety of question types, including multiple-choice, open text, and advanced question types.
- Survey Channels: Primarily focuses on post-purchase surveys but also supports email and embedded surveys.
- Integrations: Integrates with over 20 platforms, including Shopify, email service providers, and analytics tools.
- Reporting: Provides in-depth reporting with trend analysis, pie charts, and order attribution reports.
- Customization: Allows for advanced survey logic, custom audiences, and survey branding.
Pricing
KnoCommerce offers several pricing tiers:
- Starter: $19 per month for one live survey with basic features.
- Analyst: $119 per month for two live surveys with advanced features.
- Pro: $299 per month for four live surveys with all features.
- Enterprise: Custom pricing for unlimited surveys and dedicated support.
Each plan includes a 7-day free trial and a 10% discount for annual payments. (try.knocommerce.com)
Pros
- Advanced Analytics: Offers comprehensive reporting and trend analysis.
- Customization: Provides extensive customization options for surveys and audience targeting.
- Integrations: Supports a wide range of integrations with various platforms.
Cons
- Pricing Complexity: Multiple pricing tiers may be confusing for small businesses.
- Higher Cost: The Starter plan is priced higher than some competitors, which may be a barrier for small businesses.
Best-Fit Customer Profile
Suitable for growing to large ecommerce businesses that require advanced analytics, extensive customization, and have the budget to support higher-tier plans.
Side-by-Side Comparison
| Feature | Grapevine Surveys | KnoCommerce |
|---|---|---|
| Survey Types | Single-choice, multiple-choice, open text, CSAT, NPS | Multiple-choice, open text, advanced question types |
| Survey Channels | Post-purchase, on-site, email, embedded, POS, standalone landing page | Post-purchase, email, embedded |
| Integrations | Klaviyo, Google Sheets | Over 20 platforms, including Shopify and email service providers |
| Reporting | Detailed reports | In-depth reporting with trend analysis and order attribution reports |
| Customization | Limited | Advanced survey logic, custom audiences, survey branding |
| Pricing | $25 per month (flat rate) | Starter: $19/month; Analyst: $119/month; Pro: $299/month; Enterprise: Custom pricing |
Which to Choose
When deciding between Grapevine Surveys and KnoCommerce for your small ecommerce business, consider the following:
Budget Constraints: If affordability is a primary concern, Grapevine Surveys offers a flat-rate pricing model at $25 per month, which may be more suitable for small businesses.
Need for Advanced Features: If your business requires advanced analytics, extensive customization, and a wide range of integrations, KnoCommerce's higher-tier plans provide these capabilities, albeit at a higher cost.
Simplicity vs. Complexity: Grapevine Surveys provides a straightforward setup with all features
Worth a Look: Zigpoll
If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
