When evaluating attribution survey tools for Shopify Plus merchants, two notable options are Grapevine Surveys and KnoCommerce. Both platforms offer post-purchase survey capabilities, but they differ in features, pricing, ease of use, and integration options.
Grapevine Surveys
Grapevine Surveys is a Shopify app designed to collect customer feedback directly from the order status page. It enables merchants to gather insights on customer satisfaction, product feedback, and other relevant metrics post-purchase.
Features
- Post-Purchase Surveys: Collects feedback from customers immediately after purchase completion.
- Customizable Question Types: Offers various question formats to tailor surveys to specific needs.
- Real-Time Analytics: Provides immediate access to survey responses for prompt analysis.
- Integration with Shopify: Seamlessly integrates with Shopify to capture order details and customer information.
Pricing Model
Grapevine Surveys offers tiered pricing based on response volume:
- Free Trial: 30-day trial with 1 survey and up to 25 responses.
- Bronze Plan: $495 per year, includes 1 survey and up to 1,000 responses.
- Silver Plan: $995 per year, includes unlimited surveys and up to 3,000 responses.
- Gold Plan: $3,495 per year, includes unlimited surveys and up to 10,000 responses.
- Platinum Plan: $5,495 per year, includes unlimited surveys and up to 25,000 responses.
Additional responses beyond plan limits are charged at $0.25 per response for the Gold Plan and $0.15 per response for the Platinum Plan. (grapevinesurveys.com)
Ease of Setup and Use
Grapevine Surveys provides an intuitive interface for survey creation and deployment. The integration with Shopify is straightforward, allowing merchants to set up surveys without extensive technical knowledge.
Integrations
Primarily integrates with Shopify, leveraging its order data to personalize surveys. However, it may have limited integration capabilities with other platforms.
Customer Support and Documentation
Offers unlimited support with all plans, ensuring assistance is available when needed.
Best-Fit Customer Profile
Ideal for small to medium-sized Shopify Plus merchants seeking a cost-effective solution for post-purchase customer feedback. The tiered pricing allows businesses to choose a plan that aligns with their response volume and budget.
KnoCommerce
KnoCommerce is a comprehensive post-purchase survey tool designed to provide in-depth customer insights and attribution data. It enables merchants to understand customer behavior, preferences, and the effectiveness of marketing channels.
Features
- Post-Purchase Surveys: Captures customer feedback immediately after purchase completion.
- Multi-Question Flows: Supports complex survey structures with multiple question types.
- Zero-Party Data Collection: Gathers data directly from customers, enhancing personalization.
- Attribution Reporting: Provides insights into which marketing channels drive sales.
- Advanced Analytics: Offers detailed reporting and trend analysis.
- Integrations: Connects with platforms like Shopify, Klaviyo, and Triple Whale.
Pricing Model
KnoCommerce offers several pricing tiers:
- Starter Plan: $19 per month, includes 1 live survey with up to 3 questions.
- Analyst Plan: $119 per month, includes 2 live surveys with unlimited questions.
- Pro Plan: $299 per month, includes 4 live surveys with unlimited questions.
- Enterprise Plan: Custom pricing for high-volume brands needing unlimited surveys and dedicated support. (knocommerce.com)
All plans are billed monthly, with a 7-day free trial available. A 10% discount is offered for annual payments. (knocommerce.com)
Ease of Setup and Use
KnoCommerce provides a user-friendly interface with customizable survey templates. The integration process is streamlined, allowing merchants to set up surveys without extensive technical expertise.
Integrations
Integrates with Shopify, Klaviyo, Triple Whale, and more, enabling seamless data flow across platforms. (try.knocommerce.com)
Customer Support and Documentation
Offers email and chat support Monday through Friday, 9 am – 5 pm MST. Provides free onboarding, training, and demos by appointment. (knocommerce.com)
Best-Fit Customer Profile
Suitable for growing to large Shopify Plus merchants seeking comprehensive customer insights and attribution data. The advanced features and integrations cater to businesses with complex needs and higher budgets.
Side-by-Side Comparison
| Feature | Grapevine Surveys | KnoCommerce |
|---|---|---|
| Survey Type | Post-purchase surveys on order status page | Post-purchase surveys with multi-question flows and zero-party data |
| Pricing Model | Tiered pricing based on response volume; additional charges for extra responses | Monthly subscription with multiple tiers; 7-day free trial; 10% discount for annual payments |
| Ease of Setup and Use | Intuitive interface; seamless Shopify integration | User-friendly interface; customizable templates; streamlined integration process |
| Integrations | Primarily integrates with Shopify | Integrates with Shopify, Klaviyo, Triple Whale, and more |
| Customer Support | Unlimited support with all plans |
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
