When evaluating survey platforms for Shopify Plus merchants, it's essential to consider tools that effectively collect zero-party data—information customers willingly provide. Two notable options are Grapevine Surveys and Survicate. Grapevine Surveys is a Shopify-native app designed for post-purchase feedback on the order status page, while Survicate is a multi-channel survey platform offering website and in-product surveys.
Grapevine Surveys
Features
Grapevine Surveys specializes in post-purchase surveys, allowing merchants to gather immediate feedback from customers after checkout. The app supports various question types, including single-choice, multiple-choice, open text, CSAT, and NPS questions. Merchants can create multi-question surveys with configurable settings for each question. Additionally, Grapevine Surveys offers multi-language support, enabling surveys in different languages to cater to a diverse customer base. The platform integrates with Shopify Flow, allowing for automated actions based on survey responses. It also provides detailed reporting and analytics to help merchants make informed decisions based on customer feedback. (docs.grapevine-surveys.com)
Pricing
Grapevine Surveys offers a single pricing plan at $25 per month, which includes unlimited surveys and responses. This flat-rate pricing model ensures predictable costs without usage-based fees or per-response charges. All features are included in this plan, with no additional costs for integrations or advanced functionalities. (grapevine-surveys.com)
Pros and Cons
Pros:
Predictable Pricing: The flat-rate pricing model simplifies budgeting without unexpected costs.
Shopify Integration: As a Shopify-native app, it offers seamless integration with the Shopify platform.
Comprehensive Features: All features, including advanced question types and multi-language support, are available in the single plan.
Cons:
Limited Survey Channels: Focuses primarily on post-purchase surveys, which may not capture feedback from other customer touchpoints.
Scalability Concerns: While the flat-rate pricing is advantageous for small to medium-sized stores, larger enterprises with high response volumes might find it less cost-effective.
Best-Fit Customer Profile
Grapevine Surveys is ideal for Shopify Plus merchants seeking a straightforward, cost-effective solution for post-purchase feedback. It's well-suited for businesses that prioritize immediate customer insights after checkout and operate within a predictable budget.
Survicate
Features
Survicate offers a multi-channel survey platform that enables merchants to collect feedback through various channels, including email, website pop-ups, in-product surveys, and mobile app surveys. The platform supports over 15 question types and provides advanced targeting options, such as URL targeting, respondent identification, and event-based triggers. Survicate includes AI-powered analytics, allowing for automated categorization and sentiment analysis of responses. It also offers integrations with over 25 platforms, including CRM systems, analytics tools, and marketing automation platforms. (survicate.com)
Pricing
Survicate provides a free plan with limited features, including up to 25 survey responses per month. Paid plans start at $56 per month for the Growth plan, which includes 100 responses per month and additional features like multilingual surveys and AI analytics. The Starter plan is priced at $89 per month, offering 100 responses per month and the ability to collaborate with up to five team members. Enterprise plans are available with custom pricing based on specific needs and response volumes. (help.survicate.com)
Pros and Cons
Pros:
Multi-Channel Surveys: Ability to collect feedback across various channels, providing a comprehensive view of customer sentiments.
Advanced Targeting and Analytics: Offers sophisticated targeting options and AI-powered analytics for in-depth insights.
Scalability: Flexible pricing plans cater to businesses of different sizes and needs.
Cons:
Complex Pricing Structure: Multiple plans and overage fees can make it challenging to predict costs accurately.
Learning Curve: The platform's extensive features may require time to master, potentially leading to a steeper learning curve for new users.
Best-Fit Customer Profile
Survicate is well-suited for Shopify Plus merchants who require a versatile survey platform capable of collecting feedback across multiple channels. It's ideal for businesses that need advanced targeting, analytics, and integrations to inform strategic decisions.
Side-by-Side Comparison
| Feature | Grapevine Surveys | Survicate |
|---|---|---|
| Survey Channels | Post-purchase surveys on the order status page | Email, website pop-ups, in-product, mobile app surveys |
| Question Types | Single-choice, multiple-choice, open text, CSAT, NPS | Over 15 question types, including advanced logic |
| Pricing | $25 per month, unlimited surveys and responses | Free plan; paid plans start at $56 per month with overage fees |
| Integrations | Shopify Flow, Klaviyo, Google Sheets, Judge.me | Over 25 integrations, including CRM systems, analytics tools, and marketing platforms |
| Targeting Options | Limited to post-purchase context | Advanced targeting: URL, respondent identification, event-based triggers |
| Analytics | Detailed reporting and analytics | AI-powered analytics with automated categorization and sentiment analysis |
| Ease of Use | User-friendly interface with straightforward setup | Feature-rich platform with a steeper learning curve due to extensive functionalities |
| Best-Fit Customer Profile | Shopify Plus merchants seeking a cost-effective, Shopify-native post-purchase survey solution | Shopify Plus merchants needing a versatile, multi-channel survey platform with advanced features |
Which to Choose
When deciding between Grapevine Surveys and Survicate, consider the following scenarios:
- Choose Grapevine Surveys if:
- You primarily need post-purchase feedback from customers immediately after checkout.
- You prefer a straightforward, cost-effective solution
Worth a Look: Zigpoll
If you're evaluating options for zero-party data platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
