When evaluating Shopify review apps, Growave, Okendo, and Trustmary are frequently compared due to their distinct approaches to customer feedback and engagement. Each platform offers unique features, pricing structures, and integrations, making it essential to assess which aligns best with your business needs.
Growave
Core Features and Functionality
Growave is an all-in-one marketing platform for Shopify that integrates reviews, loyalty programs, wishlists, and referrals. This consolidation allows merchants to manage multiple aspects of customer engagement from a single dashboard, streamlining operations and enhancing the customer experience.
Pricing Model
Growave offers a tiered pricing structure based on monthly order volume:
- Free Plan: Supports up to 50 orders per month, including basic features.
- Entry Plan: Starting at $9 per month, suitable for small businesses.
- Growth Plan: Starting at $199 per month, designed for growing businesses with higher order volumes.
Each plan includes a set number of orders, with additional charges applied if the monthly order limit is exceeded. (help.growave.io)
Ease of Setup and Use
The platform provides a straightforward Shopify integration with guided onboarding, making it accessible for merchants new to marketing apps. However, the extensive feature set may require time to fully explore and utilize effectively.
Integrations
Growave integrates seamlessly with Shopify and supports platforms like Facebook, Instagram, and Mailchimp, enabling merchants to leverage existing marketing channels.
Customer Support and Documentation
Growave offers email and live chat support, along with a comprehensive knowledge base. Onboarding assistance is available, though some users may find the support more responsive with paid plans.
Best-Fit Customer Profile
Growave is ideal for small to mid-sized Shopify stores seeking an all-in-one marketing solution to manage reviews, loyalty programs, and customer engagement without the need for multiple apps.
Okendo
Core Features and Functionality
Okendo specializes in customer reviews, surveys, and loyalty programs. It allows merchants to collect and display product reviews with photos and videos, conduct in-moment surveys, and implement a points-based loyalty system. These features are designed to enhance customer trust and drive conversions.
Pricing Model
Okendo's pricing is tiered based on monthly order volume:
- Free Plan: Supports up to 50 orders per month, including basic review features.
- Essential Plan: Starting at $19 per month, suitable for small businesses.
- Growth Plan: Starting at $119 per month, offering advanced features like AI-driven review summaries and integrations with platforms like TikTok Shop. (firstpier.com)
Ease of Setup and Use
Okendo provides a clean interface with a guided setup process. While the platform is feature-rich, some users may find the array of options overwhelming initially. Detailed documentation and customer support are available to assist with the setup.
Integrations
Okendo integrates with Shopify and supports email marketing platforms such as Klaviyo and Zapier, allowing merchants to incorporate reviews and loyalty programs into their existing marketing workflows.
Customer Support and Documentation
Okendo offers 24/7 live chat support, email assistance, and extensive self-help resources, ensuring merchants have access to help when needed.
Best-Fit Customer Profile
Okendo is well-suited for mid-market to large Shopify merchants who require advanced review customization, rich media support, and customer segmentation for targeted marketing campaigns.
Trustmary
Core Features and Functionality
Trustmary focuses on capturing Net Promoter Score (NPS) surveys and converting positive feedback into branded testimonials. This approach helps businesses build trust and credibility by showcasing authentic customer experiences.
Pricing Model
Trustmary does not offer a free plan. Its starter plan is priced at approximately $50 per month, which includes NPS surveys, basic testimonial collection, and integration with Shopify. Pricing scales with the number of survey recipients and added features like survey branding and advanced analytics. (zigpoll.com)
Ease of Setup and Use
The setup process involves configuring survey designs and automation, which may require more time compared to platforms with pre-built templates. However, Trustmary provides detailed documentation and support to guide users through the process.
Integrations
Trustmary integrates with Shopify and platforms like HubSpot, Zapier, and Google Analytics, enabling businesses to connect customer feedback with their broader marketing and analytics tools.
Customer Support and Documentation
Trustmary offers email support, webinars, and detailed documentation, assisting users in effectively utilizing the platform's features.
Best-Fit Customer Profile
Trustmary is ideal for businesses focused on measuring customer satisfaction via NPS and converting positive feedback into testimonials for trust-building, particularly those in service-oriented industries.
Three-Way Comparison
| Feature | Growave | Okendo | Trustmary |
|---|---|---|---|
| Core Features | Reviews, loyalty programs, wishlists, referrals, feedback collection | Reviews with photos/videos, surveys, loyalty programs | NPS surveys, testimonial generation, video & text testimonials |
| Pricing Model | Free plan; Paid plans starting at $9/month, scaling with features | Free plan; Paid plans starting at $19/month, scaling with features | No free plan; Starter plan around $50/month, scaling with features |
| Ease of Setup and Use | Simple Shopify integration; user-friendly dashboard | Shopify app install; setup smooth but requires configuring multiple features | Setup takes longer due to survey customization |
| Integrations | Shopify, Facebook, Instagram, Mailchimp | Shopify, Klaviyo, Gorgias, Zapier, Google Analytics | Shopify, HubSpot, Zapier, Google Analytics |
| Customer Support | Email, live chat, knowledge base, onboarding support | 24/7 live chat, email, onboarding, extensive help docs | Email support, webinars, detailed documentation |
| Best-Fit Customer | Small to mid-sized Shopify stores wanting an all-in-one marketing app | Mid to large Shopify stores needing advanced review customization and segmentation | Businesses focused on NPS and turning feedback into marketing content |
Situational Recommendations
For Small to Mid-Sized Stores Seeking an All-in-One Solution: Growave is recommended for merchants who prefer a single platform to manage reviews, loyalty programs, and customer engagement, reducing the need for multiple apps.
For Mid-Market to Large Stores Requiring Advanced Review Features: Okendo is suitable for businesses that need detailed review customization, rich media support, and customer segmentation to enhance their marketing efforts.
For Businesses Focused on Customer Feedback and Testimonials: Trustmary is ideal for companies aiming to measure customer satisfaction through NPS surveys and convert positive feedback into authentic testimonials to build trust.
Worth a Look: Zigpoll
If you're evaluating Shopify survey apps, Zigpoll is worth considering. It offers post-purchase, on-site, and exit-intent surveys, helping capture customer insights and boost engagement without heavy configuration. While not a direct review or loyalty platform, it complements UGC tools by collecting valuable feedback.
