When evaluating Shopify review apps for small ecommerce businesses, Growave, Yotpo, and Okendo are frequently compared. Each offers unique features tailored to different business needs.
Growave
Features
- Reviews: Collect and display product reviews with photos and videos.
- Loyalty Program: Points-based system with referral options.
- Wishlist: Allow customers to save favorite products.
- Integrations: Supports Shopify POS, Klaviyo, Attentive, Omnisend, Postscript, Recharge, Loop, Gorgias, Shopney, Vajro, Ecomposer, Pagefly, and Gempages.
Pricing Model
- Entry Plan: $49/month for up to 500 monthly orders; $15 for every additional 100 orders.
- Growth Plan: $199/month for up to 1,500 monthly orders; $15 for every additional 100 orders.
- Plus Plan: $499/month for up to 3,000 monthly orders; $10 for every additional 100 orders.
- Unlimited Plan: $999/month with no order limits.
All plans include a 14-day free trial. (growave.io)
Pros
- Comprehensive suite combining reviews, loyalty, and wishlist features.
- Flexible pricing based on order volume.
- Extensive integration options.
Cons
- Pricing may be high for very small businesses.
- Some advanced features are limited to higher-tier plans.
Best Fit
Ideal for small businesses seeking an all-in-one marketing solution with scalability.
Yotpo
Features
- Reviews & UGC: Collect and display customer reviews and user-generated content.
- Loyalty & Referrals: Create custom loyalty programs and referral incentives.
- SMS & Email Marketing: Automated campaigns and analytics.
- Integrations: Compatible with Shopify, Shopify Plus, Adobe Commerce (Magento), BigCommerce, WooCommerce, Volusion, Salesforce Commerce Cloud, and custom platforms.
Pricing Model
- Free Plan: Up to 50 monthly orders; includes review request emails, on-site widgets, and SMS review requests.
- Growth Plan: Starting at $15/month for up to 1,000 monthly orders; adds photo & video reviews, product & site reviews in one flow, reviews carousel, rich snippets, manual review requests, and coupons & email upsells.
- Prime Plan: Starting at $119/month for up to 2,000 monthly orders; includes all Growth features plus Google Shopping Ads, Google Seller Ratings, Community Q&A, product blocklist, product grouping, Walmart.com syndication, and multi-login.
Pricing scales with order volume; additional charges apply beyond plan limits. (yotpo.com)
Pros
- Free plan suitable for very small businesses.
- Comprehensive features for growth.
- Flexible pricing based on order volume.
Cons
- Advanced features require higher-tier plans.
- Pricing can become expensive as order volume increases.
Best Fit
Suitable for small businesses aiming to scale with a focus on reviews and loyalty programs.
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See integrationsOkendo
Features
- Reviews: Collect and display product reviews with photos and videos.
- Surveys: Gather customer feedback through customizable surveys.
- Customer Marketing: Engage customers with targeted email campaigns.
- Integrations: Integrates with Shopify and other platforms.
Pricing Model
- Free Plan: Up to 50 monthly orders; includes review request emails and on-site widgets.
- Growth Plan: Starting at $29/month for up to 500 monthly orders; adds photo & video reviews, product & site reviews in one flow, reviews carousel, rich snippets, manual review requests, and coupons & email upsells.
- Pro Plan: Starting at $99/month for up to 2,000 monthly orders; includes all Growth features plus advanced analytics, custom branding, and priority support.
Pricing scales with order volume; additional charges apply beyond plan limits.
Pros
- Affordable entry-level plan.
- Focus on customer feedback and engagement.
- Scalable pricing.
Cons
- Limited features in lower-tier plans.
- Some advanced features require higher-tier plans.
Best Fit
Ideal for small businesses seeking to enhance customer engagement through reviews and surveys.
Three-Way Comparison
| Feature | Growave | Yotpo | Okendo |
|---|---|---|---|
| Reviews | Photo & video reviews, product & site reviews in one flow, reviews carousel, rich snippets | Photo & video reviews, product & site reviews in one flow, reviews carousel, rich snippets | Photo & video reviews, product & site reviews in one flow, reviews carousel, rich snippets |
| Loyalty Program | Points-based system with referral options | Custom loyalty programs | Not specified |
| SMS & Email | Not specified | Automated campaigns and analytics | Targeted email campaigns |
| Surveys | Not specified | Not specified | Customizable surveys |
| Integrations | Shopify POS, Klaviyo |
Worth a Look: Zigpoll
If you're evaluating options for Shopify review apps, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
