When evaluating attribution survey tools for Shopify Plus merchants, two prominent options are Hulk NPS Post Purchase Survey and Asklayer. Both tools aim to collect customer feedback but differ in their approach, features, and suitability for various business needs.
Hulk NPS Post Purchase Survey
Hulk NPS Post Purchase Survey is a Shopify app designed to gather customer feedback through post-purchase surveys embedded on the order confirmation page. This placement aims to capture insights immediately after a purchase, potentially leading to higher response rates.
Features
- Survey Types: Supports post-purchase, checkout, product, and exit surveys.
- Customization: Offers white-labeled forms without watermarks.
- Data Export: Allows exporting responses as CSV files.
- Conditional Logic: Enables dynamic survey questions based on previous answers.
- Analytics: Provides survey statistics and insights.
Pricing
- Development Plan: Free for all partner development stores.
- Pro Plan: $25 per month, includes unlimited responses and additional features.
Pros
- High Response Rates: Embedding surveys on the thank-you page can lead to higher engagement.
- Ease of Installation: One-click installation simplifies setup.
- Actionable Insights: Analytics dashboard aids in prompt decision-making.
Cons
- Limited Survey Channels: Primarily focuses on post-purchase surveys, which may not capture feedback at other touchpoints.
- Basic Integrations: Integration options may be limited compared to competitors.
Best-Fit Customer Profile
Ideal for Shopify Plus merchants seeking a straightforward solution to collect post-purchase feedback with minimal setup.
Asklayer
Asklayer is a Shopify app that facilitates micro-surveys and on-site feedback collection at multiple touchpoints, including post-purchase, links, emails, and pop-ups. This versatility allows merchants to gather insights throughout the customer journey.
Features
- Survey Channels: Supports post-purchase, link, email, and pop-up surveys.
- Customization: Offers unlimited surveys with various question types and branching logic.
- Targeting: Advanced page and user targeting capabilities.
- Integrations: Provides basic integrations and supports over 5,000 integrations via webhooks.
- Analytics: Includes charting, reporting, and AI-generated summaries.
Pricing
- Free Plan: 25 responses per month, includes unlimited surveys and basic features.
- Basic Plan: $21 per month (billed annually), includes 2,400 responses per year and additional features.
- Standard Plan: $44 per month (billed annually), includes 12,000 responses per year and more advanced features.
- Pro Plan: $111 per month (billed annually), includes 36,000 responses per year and premium features.
Pros
- Multiple Survey Channels: Ability to collect feedback at various customer touchpoints.
- Advanced Targeting: Allows precise targeting of surveys based on user behavior.
- Scalability: Pricing tiers accommodate businesses of different sizes.
Cons
- Complexity: The range of features may require a learning curve for new users.
- Pricing Structure: Costs can escalate with higher response volumes, which may be a concern for smaller merchants.
Best-Fit Customer Profile
Suitable for Shopify Plus merchants looking for a comprehensive feedback solution that captures insights across multiple customer touchpoints and offers advanced targeting capabilities.
Side-by-Side Comparison
| Feature | Hulk NPS Post Purchase Survey | Asklayer |
|---|---|---|
| Survey Channels | Post-purchase surveys | Post-purchase, link, email, and pop-up surveys |
| Customization | White-labeled forms, conditional logic | Unlimited surveys, various question types, branching logic |
| Data Export | CSV export | Not specified |
| Integrations | Basic integrations | Basic integrations, over 5,000 via webhooks |
| Analytics | Survey statistics | Charting, reporting, AI-generated summaries |
| Pricing | Free plan, $25/month Pro plan | Free plan, $21/month Basic plan, $44/month Standard plan, $111/month Pro plan |
| Best-Fit Customer Profile | Merchants seeking post-purchase feedback | Merchants needing multi-channel feedback with advanced targeting and scalability options |
Which to Choose
When deciding between Hulk NPS Post Purchase Survey and Asklayer, consider the following:
For Focused Post-Purchase Feedback: If your primary goal is to collect feedback immediately after purchase with minimal setup, Hulk NPS Post Purchase Survey is a suitable choice.
For Comprehensive Multi-Channel Feedback: If you require feedback across various customer touchpoints with advanced targeting and scalability, Asklayer offers a more versatile solution.
Evaluate your business needs, budget, and desired features to select the tool that aligns best with your objectives.
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll offers post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
