When evaluating customer feedback tools for e-commerce, particularly focusing on post-purchase surveys, three platforms often come up: Hulk NPS Post Purchase Survey, Asklayer, and AskNicely. Each offers unique features tailored to different business needs. This comparison delves into their core functionalities, pricing models, ease of use, integrations, customer support, and ideal user profiles to help you determine the best fit for your e-commerce store.
Hulk NPS Post Purchase Survey
Core Features and Functionality
Hulk NPS Post Purchase Survey is a Shopify app designed to capture Net Promoter Score (NPS) and customer feedback immediately after a purchase, typically on the thank-you page. It offers customizable surveys, including NPS, customer satisfaction, and product feedback forms. The app provides a drag-and-drop editor for survey creation, supports multiple question types, and allows for conditional logic to tailor the survey experience. Additionally, it offers analytics dashboards for real-time insights into customer sentiments. (apps.shopify.com)
Pricing Model
Hulk NPS Post Purchase Survey operates on a tiered pricing model:
Development Plan: Free for all partner development stores, allowing testing on development stores.
Pro Plan: Priced at $25 per month, it includes unlimited responses, white-labeled forms, CSV export of responses, required/optional fields, and survey statistics. (apps.shopify.com)
This pricing structure is straightforward, making it accessible for startups and small businesses.
Ease of Setup and Use
The app boasts a one-click installation process, embedding the survey seamlessly into the Shopify thank-you page. Its user-friendly drag-and-drop editor simplifies survey creation, even for users without technical expertise. However, some users have noted limitations in advanced customization options. (apps.shopify.com)
Integrations
Hulk NPS Post Purchase Survey integrates natively with Shopify, ensuring a smooth setup and operation within the Shopify ecosystem. However, it may lack integrations with other platforms or advanced third-party tools.
Customer Support and Documentation
The app offers a knowledge base with guides on setup and best practices. Customer support is accessible via email, with response times varying based on inquiry volume. Some users have reported delays in receiving assistance.
Best-Fit Customer Profile
Ideal for small to medium-sized Shopify stores seeking a straightforward solution to gather post-purchase feedback without the need for extensive customization or multi-platform integration.
Asklayer
Core Features and Functionality
Asklayer is a Shopify app that enables micro-surveys and on-site feedback collection at multiple touchpoints, including post-purchase, link, email, and popup surveys. It offers unlimited surveys, various question types, branching logic, randomization, advanced targeting, and integrations with platforms like Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, and Mailchimp. (asklayer.io)
Pricing Model
Asklayer provides several pricing tiers:
Free Plan: Offers 25 responses per month with basic features.
Order-Based Plans: Starting at $29 per month, these plans offer unlimited responses and additional features, with pricing scaling based on monthly order volume. (asklayer.io)
This tiered approach allows businesses to choose a plan that aligns with their growth and response volume.
Ease of Setup and Use
Asklayer offers a user-friendly interface with a variety of survey templates and customization options. The setup process is straightforward, and the app provides integration assistance for seamless operation. However, some users have noted that advanced features may require a learning curve.
Integrations
Asklayer integrates with Shopify and offers over 5,000 integrations via webhooks, including platforms like Google Analytics, Google Sheets, Google Tag Manager, Klaviyo, and Mailchimp. (asklayer.io)
Customer Support and Documentation
The app provides a comprehensive knowledge base, onboarding meetings, and dedicated support for integration and setup. Users have access to a dedicated account manager and direct-to-developer support, enhancing the overall customer experience.
Best-Fit Customer Profile
Suitable for small to large Shopify stores seeking a versatile feedback tool with advanced targeting, multiple survey channels, and extensive integration capabilities.
AskNicely
Core Features and Functionality
AskNicely is a customer feedback platform focused on NPS for e-commerce and service businesses. It offers automated NPS surveys, real-time reporting, customer segmentation, and integration with platforms like Shopify, Salesforce, and HubSpot. The platform emphasizes actionable insights and customer engagement.
Pricing Model
AskNicely offers customized pricing based on business needs and scale. Pricing details are typically provided upon request, reflecting a tailored approach to different business sizes and requirements.
Ease of Setup and Use
The platform is designed for ease of use, with automated survey distribution and real-time reporting. Setup involves integrating with existing systems, and the platform provides support for a smooth implementation process.
Integrations
AskNicely integrates with Shopify, Salesforce, and HubSpot, among other platforms, facilitating seamless data flow and customer engagement.
Customer Support and Documentation
AskNicely offers comprehensive customer support, including onboarding assistance, training resources, and dedicated account management. Users have access to a knowledge base and can contact support for personalized assistance.
Best-Fit Customer Profile
Ideal for e-commerce and service businesses seeking a specialized NPS-focused feedback tool with robust reporting and integration capabilities.
Three-Way Comparison
| Feature/Aspect | Hulk NPS Post Purchase Survey | Asklayer |
Worth a Look: Zigpoll
If you're evaluating options for ecommerce feedback tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
