When evaluating post-purchase survey tools for Shopify stores, two prominent options are Hulk NPS Post Purchase Survey and AskNicely. Both platforms aim to capture customer feedback, but they differ in features, pricing, ease of use, and integration capabilities. This comparison will help you determine which tool aligns best with your business needs.
Hulk NPS Post Purchase Survey
Overview
Hulk NPS Post Purchase Survey is a Shopify app designed to collect Net Promoter Score (NPS) and customer feedback immediately after a purchase, typically on the thank-you page. It focuses on providing a straightforward method for gathering insights directly from customers post-purchase.
Features
- Survey Types: Offers NPS surveys, customer satisfaction surveys, product feedback, and post-purchase surveys.
- Customization: Provides a drag-and-drop editor, file upload options, pop-ups, and supports custom CSS and JavaScript for advanced customization.
- Data Management: Includes email responses, data export capabilities, a dashboard, and analytics.
- Form Customization: Allows for required/optional fields and conditional logic to tailor surveys based on customer responses.
Pricing
Hulk NPS Post Purchase Survey offers a tiered pricing model:
- Development Plan: Free for all partner development stores, suitable for testing the app on development stores.
- Pro Plan: Priced at $25 per month, it includes unlimited responses, white-labeled forms (no watermarks), export responses as CSV, required/optional fields, survey statistics, and conditional logic.
Pros
- High Response Rates: Embedding surveys on the thank-you page can lead to higher response rates.
- Ease of Installation: One-click installation simplifies the setup process.
- Actionable Insights: Provides an analytics dashboard for prompt action on feedback.
Cons
- Limited Advanced Features: May lack some advanced customization options and multi-channel survey capabilities.
- Pricing Scalability: As response volume grows, the pricing model may become less cost-effective for larger businesses.
Best-Fit Customer Profile
Ideal for small to medium-sized Shopify stores seeking a straightforward, cost-effective solution for post-purchase NPS surveys without the need for extensive customization or multi-channel support.
AskNicely
Overview
AskNicely is an AI-powered customer experience platform tailored for multi-location businesses, including e-commerce and service sectors. It focuses on capturing real-time customer sentiment and providing actionable insights to enhance customer experiences.
Features
- Survey Types: Offers CSAT and NPS surveys.
- Customization: Provides AI-powered dynamic surveys that adapt based on customer responses.
- Data Management: Includes automated workflows, reports, leaderboards, and AI-powered summaries.
- Integrations: Supports integrations with various platforms, including email and SMS surveys, QR code surveys, and mobile app surveys.
Pricing
AskNicely employs a hybrid pricing model with multiple tiers:
- Learn Plan: Pricing starts at $199 per month, including a 10-user license and up to 5,000 surveys per month. Features include automated workflows, advanced text analytics, and multi-language support.
- Grow Plan: Pricing varies based on response volume and contract terms.
Note: Pricing is subject to change and may vary based on specific business requirements.
Pros
- AI-Powered Insights: Utilizes AI to analyze customer sentiment and provide actionable recommendations.
- Comprehensive Features: Offers a wide range of survey types and customization options.
- Scalability: Suitable for businesses of various sizes, from SMBs to large enterprises.
Cons
- Complexity: The extensive feature set may require a learning curve for new users.
- Pricing: Higher pricing tiers may be cost-prohibitive for smaller businesses.
Best-Fit Customer Profile
Ideal for medium to large-sized businesses seeking a comprehensive, AI-driven customer experience platform with advanced features and scalability.
Side-by-Side Comparison
| Feature | Hulk NPS Post Purchase Survey | AskNicely |
|---|---|---|
| Survey Types | NPS, Customer Satisfaction, Product Feedback, Post-Purchase Surveys | CSAT, NPS |
| Customization | Drag-and-Drop Editor, Custom CSS/JS, Conditional Logic | AI-Powered Dynamic Surveys |
| Data Management | Email Responses, Data Export, Dashboard, Analytics | Automated Workflows, Reports, Leaderboards, AI Summaries |
| Integrations | Shopify | Email, SMS, QR Code, Mobile App Surveys |
| Pricing | Free Plan (Development Store), Pro Plan at $25/month | Learn Plan at $199/month, Grow Plan varies based on response volume and contract terms |
| Best-Fit Customer Profile | Small to Medium-Sized Shopify Stores | Medium to Large-Sized Businesses seeking AI-Driven Customer Experience Solutions |
Which to Choose
When deciding between Hulk NPS Post Purchase Survey and AskNicely for your Shopify store, consider the following:
For Small to Medium-Sized Shopify Stores: If you're looking for a straightforward, cost-effective solution to collect post-purchase NPS feedback directly on the thank-you page, Hulk NPS Post Purchase Survey is a suitable choice.
For Medium to Large-Sized Businesses: If you require a comprehensive, AI-driven platform with advanced features and scalability to enhance overall customer experience, AskNicely may be more appropriate.
Evaluate your business size, budget, and specific needs to determine which tool aligns best with your objectives.
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post
