When evaluating post-purchase survey tools for subscription commerce, two options often come up: Hulk NPS Post Purchase Survey and Delighted. Both aim to gather customer feedback effectively, but they cater to different needs and platforms. This comparison delves into their features, pricing, ease of use, integrations, and ideal customer profiles to help you make an informed decision.
Hulk NPS Post Purchase Survey
Overview
Hulk NPS Post Purchase Survey is a Shopify app designed to collect customer feedback directly on the thank-you page after a purchase. It focuses on measuring Net Promoter Score (NPS) and gathering insights through customizable surveys. This tool is tailored for Shopify merchants seeking a straightforward way to understand customer satisfaction post-purchase.
Features
- Customizable Surveys: Create checkout, product, and exit surveys to measure NPS and gather customer insights.
- Conditional Logic: Design dynamic surveys that adapt based on customer responses.
- Analytics Dashboard: Access survey statistics and export responses as CSV files for further analysis.
- White-Labeling: Remove watermarks to maintain brand consistency.
Pricing
Hulk NPS offers a free plan for development stores and a Pro Plan at $25 per month, which includes unlimited responses, white-labeled forms, CSV exports, required/optional fields, survey statistics, and conditional logic. (apps.shopify.com)
Pros
- Shopify Integration: Seamless integration with Shopify ensures easy setup and operation.
- Focused Functionality: Ideal for merchants primarily interested in post-purchase NPS surveys.
- User-Friendly: Straightforward interface suitable for users without technical expertise.
Cons
- Limited Survey Types: Primarily focuses on NPS, lacking support for other survey methodologies like CSAT or CES.
- Shopify Exclusivity: Designed specifically for Shopify, limiting its use for merchants on other platforms.
Best-Fit Customer Profile
Small to medium-sized Shopify merchants seeking a simple, cost-effective solution to measure customer satisfaction through NPS surveys.
Delighted
Overview
Delighted is a customer experience platform that enables businesses to collect and analyze feedback via NPS, CSAT, CES, and other survey methodologies. It offers multi-channel distribution through email, web, link, SDK, and kiosk, catering to a broad range of businesses beyond just e-commerce.
Features
- Multi-Channel Surveys: Distribute surveys via email, web, link, SDK, and kiosk.
- Multiple Survey Types: Supports NPS, CSAT, CES, and other survey methodologies.
- Brand Customization: Customize surveys with your logo and colors.
- Pre-Built Reports: Access dashboards, over-time metrics, snapshots, and more.
- Integrations: Connect with platforms like Slack, Shopify, Webhooks, and Zendesk.
Pricing
Delighted offers a free plan for up to 50 responses per month, with paid plans starting at $17 per month for 50 responses, $35 for 100 responses, $99 for 2,500 responses, $149 for 5,000 responses, and $249 for 10,000 responses. (capterra.com)
Pros
- Versatility: Supports various survey types and distribution channels, making it suitable for diverse business needs.
- Scalability: Pricing plans cater to businesses of different sizes, from startups to enterprises.
- Integrations: Offers a wide range of integrations to streamline workflows.
Cons
- Complexity: The breadth of features may be overwhelming for users seeking a simple solution.
- Pricing Structure: Costs can escalate quickly with increased response volumes, potentially becoming expensive for high-volume users.
Best-Fit Customer Profile
Medium to large-sized businesses across various industries looking for a comprehensive, scalable solution to collect and analyze customer feedback through multiple survey methodologies and channels.
Side-by-Side Comparison
| Feature | Hulk NPS Post Purchase Survey | Delighted |
|---|---|---|
| Survey Types | NPS | NPS, CSAT, CES, and more |
| Distribution Channels | Embedded on Shopify thank-you pages | Email, web, link, SDK, and kiosk |
| Integrations | Shopify | Slack, Shopify, Webhooks, Zendesk, and more |
| Pricing | Free plan for development stores; Pro Plan at $25/month | Free plan for up to 50 responses; paid plans start at $17/month |
| Customization | White-labeled forms, conditional logic | Brand customization, pre-built reports |
| Best-Fit Customer | Small to medium-sized Shopify merchants seeking a simple NPS survey solution | Medium to large-sized businesses needing a versatile, scalable feedback platform |
Which to Choose
For Shopify Merchants Focused on Post-Purchase NPS Surveys
If you're a Shopify merchant looking for a straightforward, cost-effective way to measure customer satisfaction through NPS surveys, Hulk NPS Post Purchase Survey is a solid choice. Its seamless integration with Shopify and user-friendly interface make it ideal for small to medium-sized businesses.
For Businesses Requiring Versatility and Scalability
If your business operates across multiple channels and requires various survey methodologies, Delighted offers a more comprehensive solution. Its scalability and extensive integrations cater to medium to large-sized businesses seeking a robust feedback platform.
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. It's a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
