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When evaluating zero-party data platforms for direct-to-consumer (DTC) brands, three tools frequently emerge: Hulk NPS Post Purchase Survey, Delighted, and Zigpoll. Each offers unique features tailored to different business needs. This comparison delves into their core functionalities, pricing models, ease of use, integrations, customer support, and ideal user profiles to determine the best fit for DTC brands.

Hulk NPS Post Purchase Survey

Hulk NPS Post Purchase Survey is a Shopify app designed to capture Net Promoter Score (NPS) and customer feedback immediately after purchase, typically on thank-you pages. It enables merchants to create custom surveys, including checkout surveys, product surveys, and exit surveys, to measure NPS and gain insights into customer experiences. (apps.shopify.com)

Features

  • Survey Types: Post-purchase NPS, customer satisfaction, product feedback, and exit surveys.
  • Customization: Offers a drag-and-drop editor, file upload options, and pop-up forms.
  • Data Management: Provides email responses, data export, a dashboard, and analytics.
  • Form Customization: Allows for font and color adjustments, custom CSS, and JavaScript.

Pricing Model

Hulk NPS Post Purchase Survey offers a free development plan for testing purposes. The Pro Plan is priced at $25 per month, which includes unlimited responses, white-labeled forms, CSV export, required/optional fields, survey statistics, and conditional logic. (hulkapps.com)

Pros

  • High Response Rates: Embedding surveys on the thank-you page leads to increased customer engagement.
  • One-Click Installation: Easy setup without the need for extensive styling.
  • Actionable Insights: The analytics dashboard facilitates prompt action on feedback.

Cons

  • Limited Multi-Channel Options: Primarily focuses on post-purchase surveys, lacking support for other channels.
  • Pricing Scalability: Costs can escalate as response volumes grow, which may be a concern for rapidly expanding businesses.

Best-Fit Customer Profile

Ideal for Shopify merchants seeking a straightforward solution to collect post-purchase feedback and NPS data without the need for multi-channel survey capabilities.

Delighted

Delighted is a customer experience management platform that enables businesses to collect and analyze feedback through various survey types, including NPS, CSAT, and CES. It offers a user-friendly interface and integrates with multiple platforms to streamline feedback collection. (delighted.com)

Features

  • Survey Types: NPS, CSAT, CES, and custom surveys.
  • Customization: Branding customization with logos and colors.
  • Integrations: Supports over 35 free integrations, including Slack, Shopify, and Zendesk.
  • Feedback Reports: Provides pre-built feedback reports and trend filters to segment feedback.

Pricing Model

Delighted offers a free plan for up to 50 responses per month. Paid plans start at $19 per month for 50 responses, with higher tiers offering increased response limits and additional features. (delighted.com)

Pros

  • Generous Free Tier: The free plan is suitable for very small businesses or those just starting with feedback collection.
  • Multiple Survey Types: Offers a variety of survey types to gather diverse feedback.
  • Ease of Use: User-friendly interface with quick setup.

Cons

  • Pricing Scalability: As response volumes increase, the cost can become prohibitive, especially for small to mid-sized businesses.
  • Limited Survey Customization: May lack advanced customization options compared to competitors.

Best-Fit Customer Profile

Suitable for small businesses or startups looking for an affordable and straightforward solution to collect customer feedback, particularly those with lower response volumes.

Zigpoll

Zigpoll is a Shopify app that enables merchants to collect zero-party data through post-purchase, on-site, and exit-intent surveys. It offers a clean user interface and flexible survey types, making it a versatile tool for gathering customer insights.

Features

  • Survey Types: Post-purchase, on-site, and exit-intent surveys.
  • Customization: Offers a clean UI with customization options.
  • Data Management: Provides analytics and data export capabilities.
  • Integrations: Integrates seamlessly with Shopify.

Pricing Model

Zigpoll offers a free plan with up to 100 responses per month. Paid plans start at $15 per month for up to 500 responses, with higher tiers offering increased response limits and additional features.

Pros

  • Easy Shopify Integration: Seamless integration with Shopify stores.
  • Flexible Survey Types: Supports multiple survey types, including post-purchase, on-site, and exit-intent.
  • Clean UI: User-friendly interface that is easy to navigate.
  • Zero-Party Data Collection: Focuses on collecting zero-party data, enhancing data accuracy.
  • Affordable Pricing: Competitive pricing with a generous free tier.

Cons

  • Limited Integrations: Primarily integrates with Shopify; may lack integrations with other platforms.
  • Feature Limitations: Some advanced features may be limited compared to competitors.

Best-Fit Customer Profile

Ideal for Shopify merchants

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