When evaluating NPS survey software for Shopify stores, it's essential to consider tools that seamlessly integrate with your platform, offer robust features, and align with your business needs. In this comparison, we'll examine two such tools: Hulk NPS Post Purchase Survey and Fairing. We'll assess their core features, pricing models, ease of use, integrations, customer support, and ideal customer profiles to help you make an informed decision.
Hulk NPS Post Purchase Survey
Overview
Hulk NPS Post Purchase Survey is a Shopify app designed to collect customer feedback through post-purchase surveys embedded on the thank-you page. It enables merchants to measure Net Promoter Score (NPS) and gain insights into customer satisfaction and loyalty.
Features
- Customizable Surveys: Create tailored surveys, including checkout, product, and exit surveys, to gather specific feedback.
- High Response Rates: Embedding surveys on the order confirmation page increases response rates.
- Analytics Dashboard: Access comprehensive survey data within the app's dashboard for instant insights.
- Conditional Logic: Craft responsive surveys that adapt based on user responses.
- Multi-Language Support: Reach a global audience with support for multiple languages.
Pricing Model
Hulk NPS offers two pricing plans:
- Development Plan: Free for all partner development stores, allowing testing of the app on development stores.
- Pro Plan: Priced at $25 per month, it includes unlimited responses, white-labeled forms, CSV export, required/optional fields, survey statistics, and conditional logic.
Pros
- Easy Installation: One-click installation simplifies the setup process.
- Actionable Insights: The analytics dashboard provides valuable data to inform business decisions.
- Customization: Conditional logic and customizable forms enhance survey relevance.
Cons
- Limited Free Plan: The free plan is only available for development stores, which may not be suitable for live stores.
- Basic Features in Free Plan: The free plan offers limited features compared to the Pro Plan.
Ideal Customer Profile
Hulk NPS is well-suited for Shopify merchants seeking a straightforward solution to collect post-purchase feedback and measure NPS, particularly those in the development phase or with limited budgets.
Fairing
Overview
Fairing is a Shopify app that focuses on post-purchase attribution surveys, providing deep analytics integrations to help merchants understand customer behavior and improve marketing strategies.
Features
- Attribution Surveys: Collect feedback to attribute sales to specific marketing efforts.
- Deep Analytics Integrations: Integrate with platforms like Google Analytics and Facebook Ads for comprehensive data analysis.
- Customizable Surveys: Design surveys to capture relevant customer insights.
- Multi-Channel Support: Reach customers across various channels to gather diverse feedback.
Pricing Model
Fairing offers tiered pricing based on response volume, with a free tier available for low-volume users. Specific pricing details are not publicly disclosed; interested users should contact Fairing directly for current rates.
Pros
- Comprehensive Analytics: Deep integrations provide valuable insights into marketing effectiveness.
- Customizable Surveys: Tailor surveys to specific marketing campaigns or customer segments.
- Multi-Channel Reach: Engage customers across different platforms for a holistic view.
Cons
- Pricing Transparency: Lack of publicly available pricing information may require direct inquiry.
- Complex Setup: Integrating with multiple analytics platforms may require technical expertise.
Ideal Customer Profile
Fairing is ideal for Shopify merchants with established marketing campaigns seeking to attribute sales accurately and gain in-depth insights into customer behavior to refine their marketing strategies.
Side-by-Side Comparison
| Feature | Hulk NPS Post Purchase Survey | Fairing |
|---|---|---|
| Survey Type | Post-purchase NPS surveys embedded on the thank-you page | Post-purchase attribution surveys |
| Pricing Model | Free plan for development stores; Pro Plan at $25/month | Tiered pricing based on response volume; free tier available; contact for current rates |
| Ease of Setup | One-click installation; straightforward setup process | Setup may require technical expertise due to multiple integrations |
| Integrations | Shopify | Google Analytics, Facebook Ads, and other platforms |
| Customer Support | Support available through Shopify App Store; documentation provided | Support details not specified; direct contact recommended |
| Ideal Customer Profile | Merchants seeking simple post-purchase feedback and NPS measurement | Merchants with established marketing campaigns needing attribution and deep analytics |
Which to Choose
When deciding between Hulk NPS Post Purchase Survey and Fairing, consider the following scenarios:
Choose Hulk NPS Post Purchase Survey if:
- You're a Shopify merchant in the development phase or with a limited budget.
- You need a straightforward solution to collect post-purchase feedback and measure NPS.
- You prefer an easy-to-install app with a free plan for testing.
Choose Fairing if:
- You have established marketing campaigns and require attribution insights.
- You're looking for deep analytics integrations to refine your marketing strategies.
- You have the technical resources to set up and manage multiple integrations.
Both tools offer valuable features tailored to different business needs. Assess your specific requirements, budget, and technical capabilities to determine the best fit for your Shopify store.
Worth a Look: Zigpoll
If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site
