When evaluating attribution survey tools for small ecommerce businesses, three options often come up: Hulk NPS Post Purchase Survey, Fairing, and Delighted. Each offers unique features tailored to different business needs. This comparison examines their core functionalities, pricing models, ease of use, integrations, customer support, and ideal customer profiles to help you determine the best fit for your store.
Hulk NPS Post Purchase Survey
Hulk NPS Post Purchase Survey is a Shopify app designed to collect customer feedback through post-purchase surveys embedded on the thank-you page.
Core Features and Functionality
- Survey Types: Supports Net Promoter Score (NPS), checkout, product, and exit surveys.
- Customization: Offers personalized survey forms with various customization options.
- Analytics: Provides an analytics dashboard for real-time insights.
- Conditional Logic: Allows dynamic surveys that adapt based on user responses.
Pricing Model
- Development Plan: Free for all partner development stores.
- Pro Plan: $25 per month, includes unlimited responses, white-labeled forms, CSV export, required/optional fields, survey statistics, and conditional logic.
Ease of Setup and Use
- Installation: One-click installation on Shopify.
- User Interface: Intuitive design with easy customization options.
Integrations
- Shopify: Seamless integration with Shopify stores.
- Other Platforms: Primarily designed for Shopify; limited integrations with other platforms.
Customer Support and Documentation
- Support: Offers support through the Shopify App Store.
- Documentation: Provides a knowledge base and tutorials for setup and usage.
Best-Fit Customer Profile
Ideal for Shopify merchants seeking a straightforward solution to gather post-purchase feedback and measure customer satisfaction.
Fairing
Fairing is a Shopify app that enables merchants to collect post-purchase feedback through customizable surveys.
Core Features and Functionality
- Survey Types: Supports NPS and custom surveys.
- Customization: Offers customizable survey forms to match store branding.
- Analytics: Provides analytics to interpret customer feedback.
- Conditional Logic: Allows dynamic surveys based on user responses.
Pricing Model
- Free Plan: Available for up to 200 responses per month.
- Paid Plans: Start at $49 per month for up to 1,000 responses, with higher tiers for increased response volumes.
Ease of Setup and Use
- Installation: Easy installation via Shopify App Store.
- User Interface: User-friendly interface with drag-and-drop survey builder.
Integrations
- Shopify: Integrates seamlessly with Shopify.
- Other Platforms: Limited integrations with other ecommerce platforms.
Customer Support and Documentation
- Support: Offers support through the Shopify App Store.
- Documentation: Provides guides and tutorials for setup and usage.
Best-Fit Customer Profile
Suitable for Shopify merchants looking for a customizable survey tool with advanced analytics to gather post-purchase feedback.
Delighted
Delighted is a survey tool that enables ecommerce businesses to collect customer feedback via email and SMS.
Core Features and Functionality
- Survey Types: Supports NPS, CSAT, and CES surveys.
- Customization: Offers customizable survey forms to match store branding.
- Analytics: Provides analytics to interpret customer feedback.
- Multi-Channel Distribution: Distributes surveys via email and SMS.
Pricing Model
- Free Plan: Available for up to 200 responses per month.
- Paid Plans: Start at $49 per month for up to 1,000 responses, with higher tiers for increased response volumes.
Ease of Setup and Use
- Installation: Easy setup with integration guides.
- User Interface: User-friendly interface with survey creation tools.
Integrations
- Shopify: Integrates with Shopify through third-party apps.
- Other Platforms: Integrates with various ecommerce platforms.
Customer Support and Documentation
- Support: Offers support through email and help center.
- Documentation: Provides guides and tutorials for setup and usage.
Best-Fit Customer Profile
Ideal for ecommerce businesses seeking a simple survey tool to collect customer feedback via email and SMS.
Three-Way Comparison
The following table summarizes the key features, pricing, and best-fit customer profiles for each tool:
| Feature/Tool | Hulk NPS Post Purchase Survey | Fairing | Delighted |
|---|---|---|---|
| Survey Types | NPS, Checkout, Product, Exit | NPS, Custom Surveys | NPS, CSAT, CES |
| Customization | Personalized Forms | Customizable Forms | Customizable Forms |
| Analytics | Analytics Dashboard | Analytics | Analytics |
| Conditional Logic | Yes | Yes | No |
| Pricing | Free Plan; $25/month Pro Plan | Free Plan; Paid Plans from $49/month | Free Plan; Paid Plans from $49/month |
| Integrations | Shopify | Shopify | Shopify (via third-party apps) |
| **Best-F |
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
