When evaluating post-purchase survey tools for your Shopify store, two prominent options are Hulk NPS Post Purchase Survey and KnoCommerce. Both aim to enhance customer feedback collection, but they differ in features, pricing, ease of use, and integration capabilities. This comparison will delve into these aspects to help you make an informed decision.
Hulk NPS Post Purchase Survey
Features
Survey Types: Primarily focuses on Net Promoter Score (NPS) surveys, allowing you to gauge customer satisfaction and loyalty.
Customization: Offers a drag-and-drop editor for creating custom surveys, with options for conditional logic, required/optional fields, and white-labeled forms without watermarks.
Analytics: Provides an analytics dashboard to monitor survey responses and derive actionable insights.
Integrations: Seamlessly integrates with Shopify, embedding surveys directly into the order confirmation page to boost response rates.
Pricing Model
Development Plan: Free for all partner development stores, allowing testing of the app on development stores.
Pro Plan: Priced at $25 per month or $250 annually (with a 17% discount), offering unlimited responses, white-labeled forms, CSV export of responses, required/optional fields, survey statistics, and conditional logic. (hulkapps.com)
Pros and Cons
Pros:
Ease of Use: One-click installation and straightforward setup process.
Customization: Advanced customization options, including conditional logic and white-labeled forms.
Integration: Native integration with Shopify enhances user experience.
Cons:
Limited Survey Types: Focuses mainly on NPS surveys, lacking support for other survey types.
Pricing Structure: Pricing can become costly as response volume increases, which may not be ideal for rapidly growing stores.
Best-Fit Customer Profile
Ideal for Shopify merchants seeking a straightforward, cost-effective solution for collecting NPS feedback without the need for advanced survey types or extensive customization.
KnoCommerce
Features
Survey Types: Supports a variety of survey types, including post-purchase attribution surveys with multi-question flows and zero-party data collection.
Customization: Offers advanced question types (over 12), custom audiences, and the ability to create unlimited surveys with unlimited questions.
Analytics: Provides order attribution reports, benchmarking, and automated insights to help interpret survey data effectively.
Integrations: Integrates with over 20 platforms, including Shopify, and offers survey links via email, SMS, and community channels. (try.knocommerce.com)
Pricing Model
Starter Plan: $19 per month, includes 1 live survey with 3 questions per survey, basic question types, Shopify integration, and basic analytics.
Analyst Plan: $119 per month, includes 2 live surveys with unlimited questions, advanced question types, 20+ integrations, order attribution reports, benchmarking, and survey links.
Pro Plan: $299 per month, includes 4 live surveys with unlimited questions, all question types (including image and video), 20+ integrations, unlimited custom audiences, free onboarding call, removal of KnoCommerce branding, and automated insights.
Enterprise Plan: Custom pricing for high-volume brands needing unlimited surveys, audiences, and dedicated support. (try.knocommerce.com)
Pros and Cons
Pros:
Comprehensive Survey Options: Supports a wide range of survey types and advanced question formats.
Advanced Analytics: Offers in-depth analytics and reporting features.
Scalability: Pricing plans cater to businesses of various sizes, from startups to enterprises.
Cons:
Complexity: The extensive features may require a learning curve for new users.
Pricing: Higher-tier plans can be expensive, which might be a consideration for smaller businesses.
Best-Fit Customer Profile
Suitable for growing to large-scale Shopify merchants who require diverse survey types, advanced customization, and comprehensive analytics to gain deep insights into customer behavior.
Side-by-Side Comparison
| Feature | Hulk NPS Post Purchase Survey | KnoCommerce |
|---|---|---|
| Survey Types | NPS surveys | Post-purchase attribution surveys, multi-question flows, zero-party data collection |
| Customization | Conditional logic, required/optional fields, white-labeled forms | Advanced question types (12+), custom audiences, unlimited surveys and questions |
| Analytics | Analytics dashboard, survey statistics | Order attribution reports, benchmarking, automated insights |
| Integrations | Shopify | Shopify, 20+ other platforms, survey links via email, SMS, community |
| Pricing | Free plan for development stores; Pro Plan at $25/month or $250/year | Starter Plan at $19/month; Analyst Plan at $119/month; Pro Plan at $299/month; Enterprise Plan at $499+/month |
| Ease of Use | One-click installation, straightforward setup | Comprehensive features with a steeper learning curve |
| Best-Fit Customer Profile | Shopify merchants seeking a simple, cost-effective NPS feedback solution | Growing to large-scale Shopify merchants needing diverse survey types and advanced analytics |
Which to Choose
When deciding between Hulk NPS Post Purchase Survey and KnoCommerce, consider the following:
For Simplicity and Cost-Effectiveness: If you're a Shopify merchant looking for a straightforward, budget-friendly solution to collect NPS feedback, Hulk NPS Post Purchase Survey is a solid choice. Its ease of use and direct integration with Shopify make it ideal for those focused solely on NPS surveys.
For Advanced Features and Scalability: If your business requires a variety of survey types, advanced customization, and in-depth analytics, KnoCommerce offers a more comprehensive platform. Its scalability caters
Worth a Look: Zigpoll
If you're evaluating options for ecommerce feedback tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
