When evaluating attribution survey tools for Shopify Plus merchants, two notable options are the Hulk NPS Post Purchase Survey and QuestionPro. Both aim to capture customer feedback effectively but differ in features, pricing, ease of use, and integration capabilities. This comparison will delve into each tool's strengths and weaknesses to help you make an informed decision.
Hulk NPS Post Purchase Survey
Features
The Hulk NPS Post Purchase Survey is a Shopify app designed to collect Net Promoter Score (NPS) and customer feedback immediately after a purchase, typically on the thank-you page. Key features include:
- Survey Types: NPS, customer satisfaction, product feedback, and post-purchase surveys.
- Customization: Drag-and-drop editor, file uploads, pop-ups, and custom CSS/JavaScript.
- Data Management: Email responses, data export, dashboard analytics, and survey statistics.
- Integrations: Native integration with Shopify.
Pricing
Hulk NPS Post Purchase Survey offers a tiered pricing model:
- Development Plan: Free for all partner development stores.
- Pro Plan: $25 per month, which includes unlimited responses, white-labeled forms, CSV export, required/optional fields, survey statistics, and conditional logic. (apps.shopify.com)
Pros and Cons
Pros:
- Seamless Shopify Integration: Easy to install and configure within the Shopify ecosystem.
- User-Friendly Interface: Intuitive setup with a drag-and-drop editor.
- Affordable for Small Stores: The Pro Plan is reasonably priced for merchants with moderate response volumes.
Cons:
- Limited Advanced Features: Lacks some advanced analytics and segmentation capabilities found in other tools.
- Scalability Concerns: Pricing can become less cost-effective as response volumes increase.
Best-Fit Customer Profile
Ideal for small to medium-sized Shopify Plus merchants seeking a straightforward, cost-effective solution for post-purchase NPS surveys without the need for advanced features.
QuestionPro
Features
QuestionPro is a comprehensive survey and Voice of Customer (VoC) platform suitable for mid-market businesses. Key features include:
- Survey Types: Standard surveys, logic-based surveys, integrations, analysis, and branding.
- Customization: 38 question types, global data centers, and 24/7 chat and email support.
- Integrations: Supports various integrations, including Google Sheets.
- Advanced Tools: Sentiment analysis, promoter amplification, detractor recovery, and API integration.
Pricing
QuestionPro offers several pricing plans:
- Essentials: Free for up to 200 responses per survey.
- Advanced: $99 per user per month, including 25,000 responses per year.
- Team Edition: $83 per user per month, with additional features. (questionpro.com)
Pros and Cons
Pros:
- Comprehensive Feature Set: Offers a wide range of survey types and advanced analytics.
- Scalable Pricing: Flexible plans suitable for growing businesses.
- Robust Integrations: Supports various integrations, enhancing data analysis capabilities.
Cons:
- Complexity: The extensive features may require a learning curve for new users.
- Pricing for Small Businesses: The free plan has limited responses, and paid plans may be costly for smaller merchants.
Best-Fit Customer Profile
Suited for mid-market Shopify Plus merchants needing advanced survey capabilities, extensive customization, and scalability.
Side-by-Side Comparison
| Feature | Hulk NPS Post Purchase Survey | QuestionPro |
|---|---|---|
| Survey Types | NPS, Customer Satisfaction, Product Feedback, Post-Purchase | Standard Surveys, Logic-Based Surveys, Integrations, Analysis, Branding |
| Customization | Drag-and-Drop Editor, File Uploads, Pop-Ups, Custom CSS/JS | 38 Question Types, Global Data Centers, 24/7 Support |
| Data Management | Email Responses, Data Export, Dashboard Analytics, Survey Statistics | Sentiment Analysis, Promoter Amplification, Detractor Recovery, API Integration |
| Integrations | Native Shopify Integration | Google Sheets, Various Integrations |
| Pricing | Free Plan, Pro Plan at $25/month | Free Plan (200 Responses), Advanced Plan at $99/user/month |
| Ease of Use | High | Moderate to High |
| Scalability | Limited | High |
| Support | Email and Chat Support | 24/7 Chat and Email Support |
| Ideal Customer Profile | Small to Medium-Sized Merchants | Mid-Market Merchants |
Which to Choose
Hulk NPS Post Purchase Survey is recommended for:
- Small to Medium-Sized Shopify Plus Merchants: Those seeking an affordable, easy-to-implement solution for post-purchase NPS surveys without the need for advanced features.
QuestionPro is recommended for:
- Mid-Market Shopify Plus Merchants: Those requiring a comprehensive survey platform with advanced analytics, customization, and scalability to support growing customer feedback needs.
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
