When evaluating attribution survey tools for direct-to-consumer (DTC) brands, two options often emerge: Hulk NPS Post Purchase Survey and Retently. Both aim to capture customer feedback post-purchase, but they cater to different needs and offer distinct features. This comparison delves into their functionalities, pricing, ease of use, integrations, and ideal customer profiles to help you determine which aligns best with your business requirements.
Hulk NPS Post Purchase Survey
Overview
Hulk NPS Post Purchase Survey is a Shopify app designed to collect Net Promoter Score (NPS) and customer feedback immediately after a purchase, typically on the thank-you page. It's tailored for Shopify merchants seeking straightforward post-purchase insights.
Features
- Survey Types: Primarily focuses on NPS surveys.
- Customization: Offers basic customization options, including font and color adjustments, custom CSS, and JavaScript.
- Data Management: Provides email responses, data export capabilities, a dashboard, and analytics.
- Survey Embedding: Seamlessly integrates surveys into the Shopify thank-you page.
Pricing
Hulk NPS Post Purchase Survey operates on a tiered pricing model:
- Development Plan: Free for all partner development stores, allowing testing on development stores.
- Pro Plan: Priced at $25 per month or $250 annually, offering unlimited responses, white-labeled forms, CSV export, required/optional fields, survey statistics, and conditional logic.
Pros
- Easy Integration: One-click installation on Shopify stores.
- High Response Rates: Embedding surveys on the thank-you page leads to increased customer participation.
- Actionable Insights: Provides an analytics dashboard for prompt action on feedback.
Cons
- Limited Survey Types: Focuses mainly on NPS, lacking variety in survey formats.
- Customization Constraints: While customization is available, it may not be as extensive as some users require.
- Scalability Issues: Pricing can become steep as response volumes grow, potentially impacting cost-effectiveness for larger businesses.
Best-Fit Customer Profile
Ideal for small to medium-sized Shopify merchants seeking a straightforward, cost-effective solution for post-purchase NPS surveys without the need for extensive customization or advanced survey types.
Retently
Overview
Retently is a customer experience management platform offering NPS, CSAT, and CES surveys with a focus on e-commerce use cases. It caters to businesses aiming to gather comprehensive customer feedback across various touchpoints.
Features
- Survey Types: Supports NPS, CSAT, and CES surveys.
- Customization: Provides survey branding and personalization, including custom FROM domains.
- Data Management: Offers advanced reporting, trends, benchmarking, AI-powered feedback classification, and topic analytics.
- Automation: Includes campaign automations, survey reminders, and automated email follow-ups.
- Integrations: Integrates with platforms like Shopify, Zendesk, Freshdesk, Intercom, Pipedrive, HubSpot, Segment, and Salesforce.
Pricing
Retently offers several pricing plans:
- Ecommerce Basic: $49 per month, includes 1,000 surveys, 10 campaigns, and 1 user seat.
- Ecommerce Pro: $299 per month, includes 20,000 surveys, 10 campaigns, and 10 user seats.
- Enterprise: Starting from $599 per month, includes 10,000 surveys, 10 campaigns, and 10 user seats.
Pros
- Multi-Channel Surveys: Ability to collect feedback across various channels.
- Advanced Analytics: Provides in-depth reporting and AI-powered analytics.
- Automation Capabilities: Automates survey distribution and follow-ups, saving time.
- Comprehensive Integrations: Supports a wide range of e-commerce and CRM platforms.
Cons
- Complexity: The breadth of features may require a learning curve for new users.
- Pricing: Higher-tier plans can be expensive, potentially limiting accessibility for smaller businesses.
- Overkill for Small Stores: The extensive features may be more than what small businesses need.
Best-Fit Customer Profile
Suited for medium to large e-commerce businesses seeking a comprehensive, automated customer experience management solution with advanced analytics and multi-channel feedback capabilities.
Side-by-Side Comparison
| Feature | Hulk NPS Post Purchase Survey | Retently |
|---|---|---|
| Survey Types | NPS | NPS, CSAT, CES |
| Customization | Basic (font, color, CSS, JS) | Advanced (branding, custom domains) |
| Data Management | Email responses, CSV export | Advanced reporting, AI-powered analytics, feedback classification |
| Survey Embedding | Shopify thank-you page | Multi-channel surveys (email, web pop-ups, in-app) |
| Integrations | Shopify | Shopify, Zendesk, Freshdesk, Intercom, Pipedrive, HubSpot, Segment, Salesforce |
| Pricing | $25/month (Pro Plan) | $49/month (Ecommerce Basic), $299/month (Ecommerce Pro), $599/month (Enterprise) |
| Free Plan | No | Yes (14-day free trial) |
| Best-Fit Customer Profile | Small to medium-sized Shopify merchants | Medium to large e-commerce businesses seeking comprehensive CX management |
Which to Choose
When deciding between Hulk NPS Post Purchase Survey and Retently, consider the following:
- For Small to Medium-Sized Shopify Merchants: If you're looking
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
