When evaluating zero-party data platforms for online stores, it's essential to consider tools that effectively capture customer feedback post-purchase. Hulk NPS Post Purchase Survey, Retently, and Qualtrics are three such platforms commonly compared for their capabilities in this area.

Hulk NPS Post Purchase Survey

Core Features and Functionality

Hulk NPS Post Purchase Survey is a Shopify app designed to collect Net Promoter Score (NPS) and customer feedback immediately after purchase, typically on thank-you pages. It offers customizable surveys, including checkout, product, and exit surveys, to measure customer satisfaction and loyalty. Features include a drag-and-drop editor, file upload options, and support for multiple survey types. (apps.shopify.com)

Pricing Model

Hulk NPS Post Purchase Survey operates on a tiered pricing model based primarily on survey response volume. It offers a free plan for development stores and a Pro Plan at $25 per month, which includes unlimited responses, white-labeled forms, and export options. (apps.shopify.com)

Ease of Setup and Use

The app is designed for easy integration with Shopify, allowing merchants to quickly set up and deploy surveys on their thank-you pages. Its user-friendly interface facilitates straightforward survey creation and management.

Integrations

Hulk NPS Post Purchase Survey integrates seamlessly with Shopify, enabling direct embedding of surveys into the thank-you page. However, it may have limited integrations with other platforms.

Customer Support and Documentation

The app provides support through its knowledge base and email assistance. Documentation is available to guide users through setup and customization processes.

Best-Fit Customer Profile

This tool is best suited for Shopify merchants seeking a straightforward solution to gather post-purchase feedback without the need for extensive customization or multi-channel survey capabilities.

Retently

Core Features and Functionality

Retently is a customer experience management platform offering NPS, CSAT, and CES surveys tailored for e-commerce and B2B businesses. It supports multi-channel surveys, custom domains, email and Slack alerts, and provides AI-powered feedback classification and analytics.

Pricing Model

Retently offers tiered pricing:

• Ecommerce Basic: $49 per month for up to 1,000 surveys, including basic reporting and integrations.

• Ecommerce Pro: $299 per month for up to 20,000 surveys, offering advanced reporting, AI-powered analytics, and priority support.

Pricing is based on survey volume and features, with a 14-day free trial available. (retently.com)

Ease of Setup and Use

Retently provides a user-friendly interface with customizable survey templates and automation features, facilitating easy setup and management of customer experience surveys.

Integrations

Retently integrates with platforms like Shopify, Gorgias, Klaviyo, Salesforce, HubSpot, and Pipedrive, allowing for comprehensive feedback collection across various customer touchpoints.

Customer Support and Documentation

Retently offers support through email, live chat, and Zoom, with dedicated account managers available for higher-tier plans. Comprehensive documentation and a knowledge base are provided to assist users.

Best-Fit Customer Profile

Retently is ideal for e-commerce and B2B businesses seeking a scalable solution to capture customer feedback across multiple channels, with advanced analytics and integration capabilities.

Qualtrics

Core Features and Functionality

Qualtrics is an enterprise experience management platform that offers post-purchase survey capabilities among its extensive suite of tools. It provides advanced analytics, automated recommendations, and integrates with various data sources to deliver comprehensive customer insights.

Pricing Model

Qualtrics does not publicly disclose detailed pricing information. Pricing is typically customized based on the organization's size, needs, and the specific modules required. Prospective customers are encouraged to contact Qualtrics directly for a tailored quote.

Ease of Setup and Use

Qualtrics offers a robust platform with a wide range of features, which may require a steeper learning curve for new users. However, it provides extensive support and resources to assist with setup and utilization.

Integrations

Qualtrics integrates with a broad spectrum of platforms, including CRM systems, marketing tools, and data analytics platforms, enabling comprehensive data collection and analysis.

Customer Support and Documentation

Qualtrics provides extensive customer support, including dedicated account managers, training resources, and a comprehensive knowledge base to assist users in maximizing the platform's capabilities.

Best-Fit Customer Profile

Qualtrics is best suited for large enterprises requiring a comprehensive, customizable experience management platform capable of handling complex survey needs and integrating with various systems.

Three-Way Comparison

Worth a Look: Zigpoll

If you're evaluating options for zero-party data platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.