When evaluating post-purchase survey tools for Shopify stores, three options often come up: Hulk NPS Post Purchase Survey, UserLoop, and Fairing. Each offers unique features and pricing structures, making it essential to assess which aligns best with your business needs.
Hulk NPS Post Purchase Survey
Features:
- Survey Types: Offers post-purchase surveys, including Net Promoter Score (NPS), product feedback, and customer satisfaction surveys.
- Customization: Provides a drag-and-drop editor, conditional logic, and the ability to embed surveys directly into the thank-you page.
- Analytics: Includes an analytics dashboard for real-time insights and the option to export responses as CSV files.
Pricing:
- Development Plan: Free for all partner development stores.
- Pro Plan: $25 per month, offering unlimited responses, white-labeled forms, and additional features. (apps.shopify.com)
Pros:
- Ease of Use: Quick installation and straightforward setup, especially for Shopify users.
- Customization: Conditional logic and design flexibility enhance survey relevance.
- Integration: Seamless embedding into Shopify's thank-you page boosts response rates.
Cons:
- Limited Integrations: Primarily designed for Shopify, lacking broader platform support.
- Scalability: Pricing can become costly as response volumes increase.
Best Fit: Ideal for small to medium-sized Shopify merchants seeking a straightforward, cost-effective solution for post-purchase feedback.
UserLoop
Features:
- Survey Types: Offers post-purchase surveys, NPS, and customer feedback forms.
- Customization: Provides a user-friendly survey builder with various question types and logic.
- Analytics: Includes AI-powered reporting, PDF exports, and integrations with tools like Klaviyo and Slack.
Pricing:
- Free Plan: 50 responses per month, up to 2 surveys.
- Starter Plan: $29 per month, includes 300 responses, up to 5 surveys, and additional features. (spotsaas.com)
Pros:
- AI Insights: Automated summaries and reports facilitate quick decision-making.
- Integrations: Connects with various marketing and analytics platforms.
- Scalability: Flexible pricing tiers accommodate growing businesses.
Cons:
- Complexity: Advanced features may require a learning curve.
- Pricing: Higher tiers can be expensive for smaller businesses.
Best Fit: Suitable for growing Shopify stores that require advanced analytics and integrations to inform marketing strategies.
Fairing
Features:
- Survey Types: Specializes in post-purchase attribution surveys to understand customer purchase drivers.
- Customization: Offers customizable survey templates and logic.
- Analytics: Provides deep analytics with integrations into platforms like Google Analytics and Facebook Ads.
Pricing:
- Custom Pricing: Offers tailored pricing based on business needs and scale.
Pros:
- Attribution Focus: Helps identify effective marketing channels and strategies.
- Integrations: Connects with major analytics and advertising platforms.
- Customization: Flexible survey design to match brand voice.
Cons:
- Niche Focus: Primarily targets attribution, which may not suit all businesses.
- Pricing Transparency: Lack of clear pricing information can be a drawback.
Best Fit: Ideal for businesses focused on understanding the impact of their marketing efforts and optimizing spend.
Three-Way Comparison
| Feature | Hulk NPS Post Purchase Survey | UserLoop | Fairing |
|---|---|---|---|
| Survey Types | Post-purchase, NPS, product feedback | Post-purchase, NPS, customer feedback | Post-purchase attribution |
| Customization | High (conditional logic, design flexibility) | High (survey builder, question types) | High (customizable templates) |
| Analytics | Dashboard, CSV export | AI-powered reports, integrations | Deep analytics, platform integrations |
| Integrations | Shopify | Shopify, Klaviyo, Slack | Google Analytics, Facebook Ads |
| Pricing | $25/month (Pro Plan) | Free (50 responses), $29/month (Starter) | Custom pricing |
| Best Fit | Small to medium Shopify merchants | Growing Shopify stores needing advanced analytics | Businesses focused on marketing attribution |
Situational Recommendations
For Small to Medium Shopify Merchants: If you're looking for a straightforward, cost-effective solution to gather post-purchase feedback, Hulk NPS Post Purchase Survey is a solid choice. Its seamless integration with Shopify and ease of use make it ideal for businesses just starting to collect customer insights.
For Growing Shopify Stores Needing Advanced Analytics: UserLoop offers AI-powered reporting and integrations with various platforms, making it suitable for businesses that require deeper insights to inform marketing strategies. While it comes with a higher price point, the value it provides in terms of data analysis and decision-making support can justify the investment.
For Businesses Focused on Marketing Attribution: If understanding the effectiveness of your marketing channels is a priority, Fairing's focus on post-purchase attribution surveys can provide valuable insights. Its integrations with major analytics and advertising platforms allow for a comprehensive view of your marketing performance.
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll offers post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
