When evaluating form and survey builders for Shopify stores, it's essential to consider tools that integrate seamlessly with Shopify, offer user-friendly interfaces, and provide robust features tailored to e-commerce needs. Jotform, Paperform, and Wufoo are three prominent options in this space.
Jotform
Features
Jotform is an online form and survey builder known for its extensive library of templates, which can be particularly useful for creating various forms such as contact forms, order forms, and customer feedback surveys. It offers a wide range of integrations, including payment processors like PayPal and Stripe, which are crucial for e-commerce transactions. Additionally, Jotform provides features like conditional logic, form analytics, and the ability to accept file uploads.
Pricing Model
Jotform offers several pricing tiers:
- Starter (Free): Includes basic features with limitations on submissions and storage.
- Bronze: Offers increased limits and additional features at a monthly fee.
- Silver: Provides even higher limits and advanced features at a higher monthly fee.
- Gold: Includes the highest limits and premium features at the highest monthly fee.
Each plan is billed monthly or annually, with discounts available for annual subscriptions. Nonprofits and educational institutions can receive a 50% discount on the Bronze, Silver, and Gold plans, and a 30% discount on the Enterprise plan. (jotform.com)
Pros and Cons
Pros:
- Extensive template library.
- Wide range of integrations, including Shopify.
- Advanced features like conditional logic and analytics.
Cons:
- Free plan has limitations on submissions and storage.
- Some users find the interface less intuitive compared to competitors.
Best-Fit Customer Profile
Jotform is well-suited for businesses that require a variety of forms and advanced features, and are willing to invest in a paid plan to access these capabilities.
Paperform
Features
Paperform is a form builder that emphasizes creating forms resembling custom-designed landing pages. It offers a variety of templates and customization options, allowing users to design forms that align with their brand identity. Paperform supports integrations with payment gateways like Stripe and PayPal, making it suitable for e-commerce transactions. It also provides features such as conditional logic, email notifications, and analytics.
Pricing Model
Paperform offers several pricing tiers:
- Individual: Provides basic features with limitations on forms and submissions at a monthly fee.
- Team: Offers additional features and higher limits at a higher monthly fee.
- Agency: Includes premium features and the highest limits at the highest monthly fee.
Each plan is billed monthly or annually, with discounts available for annual subscriptions. Paperform also offers a 14-day free trial for users to explore its features.
Pros and Cons
Pros:
- Highly customizable form designs.
- Supports e-commerce integrations.
- User-friendly interface.
Cons:
- Free trial is limited to 14 days.
- Pricing may be higher compared to some competitors.
Best-Fit Customer Profile
Paperform is ideal for businesses that prioritize design and branding in their forms and are willing to invest in a premium tool to achieve a high level of customization.
Wufoo
Features
Wufoo is a simple online form builder by SurveyMonkey, designed for creating surveys and payment forms. It offers a variety of templates and customization options, along with integrations with payment processors like PayPal and Stripe. Wufoo provides features such as conditional logic, email notifications, and analytics.
Pricing Model
Wufoo offers several pricing tiers:
- Starter: Includes basic features with limitations on forms and entries at a monthly fee.
- Professional: Offers additional features and higher limits at a higher monthly fee.
- Advanced: Provides even more features and higher limits at a higher monthly fee.
- Ultimate: Includes the highest limits and premium features at the highest monthly fee.
Each plan is billed monthly or annually, with discounts available for annual subscriptions. Wufoo also offers a 30-day free trial for users to explore its features. (wufoo.com)
Pros and Cons
Pros:
- Simple and intuitive interface.
- Offers a variety of templates.
- Integrates with payment processors.
Cons:
- Free plan has limitations on forms and entries.
- Some advanced features are only available in higher-tier plans.
Best-Fit Customer Profile
Wufoo is suitable for businesses that need straightforward forms and surveys without the need for extensive customization or advanced features.
Three-Way Comparison
| Feature | Jotform | Paperform | Wufoo |
|---|---|---|---|
| Template Library | Extensive library of templates for various forms. (jotform.com) | Emphasis on custom-designed forms resembling landing pages. | Variety of templates for surveys and payment forms. (wufoo.com) |
| Integrations | Wide range, including Shopify, PayPal, Stripe, and more. (jotform.com) | Supports integrations with payment gateways like Stripe and PayPal. | Integrates with payment processors like PayPal and |
Worth a Look: Zigpoll
If you're evaluating options for form and survey builders, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
