When evaluating form builders for your Shopify store, it's essential to consider how each tool aligns with your specific needs. Jotform, Tally, and Fillout are three prominent options, each offering unique features and integrations.
Core Features and Functionality
| Feature | Jotform | Tally | Fillout |
|---|---|---|---|
| Form Types | Forms, surveys, quizzes, polls, payment forms | Forms, surveys, quizzes | Forms, surveys, quizzes |
| Conditional Logic | Advanced | Yes | Yes |
| Payment Collection | Extensive (Stripe, PayPal, Square, etc.) | Limited (Stripe, PayPal via Pro plan) | Basic (Stripe) |
| File Upload | Yes | Yes | Yes |
| Templates | Extensive library (1000+ templates) | Minimal templates | Limited, modern |
| Custom Branding | Full white-labeling on higher plans | Yes | Yes |
| Collaborative Editing | Yes | Yes | Yes |
| Offline Data Collection | Available (mobile app) | No | No |
Pricing and Value
| Plan | Jotform | Tally | Fillout |
|---|---|---|---|
| Free Plan | Yes, limited submissions | Yes, unlimited forms/responses | Yes, limited responses |
| Entry Paid Plan | Bronze $39/month | Pro starts at $29/month | From $15/month |
| Mid-Tier Plan | Silver $59/month | $49/month | $30-$60/month |
| Enterprise Level | Gold $99/month and above | Custom pricing | Custom pricing |
Ease of Setup and Use
Jotform: Offers a drag-and-drop builder with a vast array of features. However, the extensive options can be overwhelming for beginners.
Tally: Features a Notion-inspired editor, making it intuitive and quick to set up, especially for users familiar with Notion.
Fillout: Provides a clean, modern interface with straightforward setup, particularly beneficial for those using Airtable or Notion.
Integrations
Jotform: Offers a direct Shopify app, simplifying installation and order-linked forms. Additionally, it integrates with over 150 tools, including Google Sheets, Notion, Airtable, Slack, and HubSpot.
Tally: Integrates with Notion and supports Zapier for connecting with various platforms. However, it lacks a direct Shopify integration.
Fillout: Excels with native Airtable and Notion integrations, allowing seamless data syncing. Shopify integration is available via Zapier or API.
Customer Support and Documentation
Jotform: Provides extensive documentation, video tutorials, and responsive live chat/email support.
Tally: Offers community-driven support supplemented by email help. Documentation is clear but not exhaustive.
Fillout: Provides email support with detailed documentation and a growing knowledge base. Response times can vary due to a smaller team size.
Best-Fit Customer Profile
Jotform: Ideal for large Shopify stores or agencies needing diverse, payment-enabled forms with high customization. Its vast template options and payment integrations make it suitable for complex order forms or registrations.
Tally: Best for startups and small businesses seeking a minimalist, free form builder with an intuitive interface. It's suitable for straightforward data collection without complex workflows.
Fillout: Suited for stores relying heavily on Airtable or Notion for back-office workflows and wanting clean, straightforward forms without needing payment features built into the form itself.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys.
