When evaluating feedback tools for Shopify stores, it's essential to consider how they align with your business needs. KnoCommerce and Asklayer offer distinct approaches to gathering customer insights.
KnoCommerce
KnoCommerce specializes in post-purchase attribution surveys, enabling Shopify merchants to collect zero-party data directly from customers after a purchase. This method provides insights into customer acquisition channels and purchasing behaviors.
Features
- Post-Purchase Surveys: Capture customer feedback immediately after purchase to understand attribution and satisfaction.
- Multi-Question Flows: Design surveys with multiple questions to gather comprehensive insights.
- Zero-Party Data Collection: Collect data directly from customers, ensuring accuracy and relevance.
- Integrations: Seamlessly integrates with platforms like Shopify, Klaviyo, and Triple Whale.
Pricing Model
KnoCommerce offers tiered pricing based on features and usage:
- Starter Plan: $19/month, includes 1 live survey with up to 3 questions.
- Analyst Plan: $119/month, includes 2 live surveys with unlimited questions.
- Pro Plan: $299/month, includes 4 live surveys with unlimited questions.
- Enterprise Plan: Custom pricing for high-volume brands needing unlimited surveys and dedicated support.
All plans are month-to-month with no long-term contracts. A 10% discount is available for annual payments. (knocommerce.com)
Pros
- High Response Rates: Achieves an average survey response rate of over 45%.
- Comprehensive Analytics: Provides detailed reporting with over 60 data points.
- Easy Setup: Offers a 7-day free trial and free one-on-one demos.
Cons
- Limited Survey Types: Focuses primarily on post-purchase surveys, which may not capture feedback at other touchpoints.
- Pricing: Higher-tier plans may be costly for smaller businesses.
Best-Fit Customer Profile
Ideal for Shopify merchants seeking in-depth post-purchase insights to optimize marketing strategies and understand customer acquisition channels.
Asklayer
Asklayer provides a micro-survey and on-site feedback app, allowing Shopify stores to collect customer opinions at multiple touchpoints throughout the shopping experience.
Features
- Micro-Surveys: Deploy short, targeted surveys to gather quick feedback.
- On-Site Feedback: Collect opinions directly on product pages, checkout, and other site areas.
- Multiple Touchpoints: Engage customers at various stages of their journey for comprehensive insights.
- Customizable Surveys: Tailor questions and design to match brand aesthetics.
Pricing Model
Asklayer offers a tiered pricing structure:
- Free Plan: Basic features with limited survey responses.
- Pro Plan: Advanced features and higher response limits, priced at $29/month.
- Enterprise Plan: Custom pricing for large-scale operations with additional support and features.
Pricing details are subject to change; it's advisable to consult Asklayer's official website for the most current information.
Pros
- Versatile Feedback Collection: Gathers insights across various customer touchpoints.
- User-Friendly Interface: Easy to set up and manage surveys without technical expertise.
- Affordable Entry Point: Offers a free plan suitable for startups and small businesses.
Cons
- Limited Advanced Features: May lack in-depth analytics and reporting found in more specialized tools.
- Integration Constraints: Fewer integrations with other platforms compared to competitors.
Best-Fit Customer Profile
Suitable for Shopify stores aiming to collect quick, actionable feedback from customers at various touchpoints to improve user experience and product offerings.
Side-by-Side Comparison
| Feature | KnoCommerce | Asklayer |
|---|---|---|
| Survey Type | Post-purchase attribution surveys | Micro-surveys and on-site feedback at multiple touchpoints |
| Pricing | Starter: $19/month; Analyst: $119/month; Pro: $299/month; Enterprise: Custom | Free Plan; Pro: $29/month; Enterprise: Custom |
| Integrations | Shopify, Klaviyo, Triple Whale, and more | Limited integrations; specific platforms not detailed |
| Response Rate | Average of over 45% | Not specified |
| Ease of Use | Easy setup with 7-day free trial and demos | User-friendly interface; free plan available |
| Ideal Customer Profile | Merchants seeking in-depth post-purchase insights | Stores needing quick, actionable feedback across various touchpoints |
Which to Choose
When deciding between KnoCommerce and Asklayer for your Shopify store, consider the following scenarios:
Choose KnoCommerce if: You require detailed post-purchase insights to understand customer acquisition channels and optimize marketing strategies.
Choose Asklayer if: You aim to gather quick, actionable feedback from customers at various touchpoints to enhance user experience and product offerings.
Both tools offer valuable features tailored to different aspects of customer feedback. Assess your specific needs and objectives to determine the best fit for your business.
Worth a Look: Zigpoll
If you're evaluating options for ecommerce feedback tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party
