When evaluating survey applications for Shopify Plus merchants, it's essential to consider tools that offer robust features, seamless integration, and scalability. KnoCommerce and Asklayer are two such applications designed to enhance customer feedback collection and analysis.
KnoCommerce
KnoCommerce specializes in post-purchase attribution surveys, enabling merchants to gather insights directly after a transaction. This approach focuses on understanding customer motivations and experiences, providing valuable data for marketing and product development.
Features
- Post-Purchase Attribution Surveys: Collects feedback immediately after purchase to understand customer decision-making.
- Multi-Question Flows: Allows for comprehensive surveys with multiple questions to capture detailed insights.
- Zero-Party Data Collection: Gathers data that customers intentionally provide, ensuring high-quality, consented information.
- Shopify Integration: Seamlessly integrates with Shopify, facilitating easy setup and data synchronization.
Pricing Model
KnoCommerce offers tiered pricing based on the number of active surveys and features:
- Starter Plan: Includes 1 live survey with 3 questions per survey, basic question types, and Shopify integration.
- Analyst Plan: Offers 2 live surveys with unlimited questions, advanced question types, 20+ integrations, order attribution reports, and benchmarking.
- Pro Plan: Provides 4 live surveys with unlimited questions, all question types (including image and video), 20+ integrations, 5 custom audiences, free onboarding, and automated insights.
- Enterprise Plan: Designed for high-volume brands needing unlimited surveys, audiences, and dedicated support.
Pricing ranges from $119 per month for the Starter Plan to $299 per month for the Pro Plan, with custom pricing for the Enterprise Plan. (try.knocommerce.com)
Pros
- Focused Feedback: Specializes in post-purchase insights, providing targeted data on customer behavior.
- Advanced Features: Offers advanced question types and integrations suitable for growing businesses.
- Scalability: Plans cater to various business sizes, from startups to enterprises.
Cons
- Limited Survey Channels: Primarily focuses on post-purchase surveys, which may not capture feedback from other customer touchpoints.
- Pricing Structure: Higher-tier plans may be cost-prohibitive for smaller merchants.
Best-Fit Customer Profile
KnoCommerce is ideal for Shopify Plus merchants seeking in-depth post-purchase insights to refine marketing strategies and product offerings. It's particularly suited for businesses with substantial ad spend and a need for detailed customer feedback.
Asklayer
Asklayer provides a comprehensive suite for collecting customer feedback through micro-surveys and on-site questionnaires at multiple touchpoints, including post-purchase, email, and pop-ups. This versatility allows merchants to gather insights throughout the customer journey.
Features
- Micro-Surveys and On-Site Feedback: Collects feedback at various customer touchpoints to capture diverse insights.
- Multiple Question Types: Supports various question formats, including single choice, multiple choice, star rating, and NPS.
- Branching Logic and Randomization: Enhances survey engagement by tailoring questions based on previous answers and randomizing options.
- Advanced Targeting: Allows for precise targeting based on page, user behavior, and other criteria.
- Integrations: Offers integrations with platforms like Google Analytics, Google Sheets, Klaviyo, and Mailchimp.
Pricing Model
Asklayer offers several pricing tiers:
- Free Plan: Includes 25 responses per month, unlimited surveys, and basic integrations.
- Basic Plan: Priced at $21 per month (billed annually), offering 2,400 responses per year and additional features.
- Standard Plan: Priced at $44 per month (billed annually), providing 12,000 responses per year and all Basic Plan features.
- Pro Plan: Priced at $111 per month (billed annually), offering 36,000 responses per year, branding removal, and advanced features.
- Plus & Multi-Site Plan: Priced at $299 per month, suitable for larger businesses with multiple sites. (asklayer.io)
Pros
- Versatile Feedback Channels: Supports various survey types and delivery methods, capturing a wide range of customer insights.
- Advanced Targeting and Logic: Enables precise survey customization and targeting, enhancing data relevance.
- Scalable Pricing: Offers a free plan and tiered pricing to accommodate different business sizes.
Cons
- Complexity for Beginners: The array of features and customization options may be overwhelming for new users.
- Pricing for Advanced Features: Higher-tier plans may be costly for smaller merchants.
Best-Fit Customer Profile
Asklayer is well-suited for Shopify Plus merchants seeking a flexible and comprehensive feedback solution across multiple customer touchpoints. It's ideal for businesses aiming to gather diverse insights to inform marketing and product decisions.
Side-by-Side Comparison
| Feature | KnoCommerce | Asklayer |
|---|---|---|
| Survey Focus | Post-purchase attribution surveys | Micro-surveys and on-site feedback at multiple touchpoints |
| Question Types | Advanced question types (12+ types) | Various question formats, including single choice, multiple choice, star rating, NPS |
| Survey Delivery Channels | Post-purchase surveys | Post-purchase, email, pop-ups, and more |
| **Integr |
Worth a Look: Zigpoll
If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
