KnoCommerce and AskNicely are two platforms offering post-purchase survey tools tailored for Shopify Plus merchants. KnoCommerce specializes in post-purchase attribution surveys with multi-question flows and zero-party data, while AskNicely focuses on NPS-driven customer feedback for e-commerce and service businesses.
KnoCommerce
Features
- Post-Purchase Attribution Surveys: Collects data on customer purchase behavior to attribute sales to marketing efforts.
- Multi-Question Flows: Allows for comprehensive surveys with multiple question types.
- Zero-Party Data Collection: Gathers data directly from customers, enhancing personalization.
- Integrations: Supports over 20 integrations, including Klaviyo for email marketing.
- Reporting: Provides trend reports and pie charts for data analysis.
Pricing
- Starter Plan: $19/month for one live survey with up to three questions.
- Analyst Plan: $119/month for two live surveys with unlimited questions.
- Pro Plan: $299/month for four live surveys with unlimited questions.
- Enterprise Plan: $499+/month for unlimited surveys and questions.
All plans include a 7-day free trial and free one-on-one demos. Monthly billing with no long-term contracts. A 10% discount is available for annual payments. (knocommerce.com)
Pros
- Affordable entry-level pricing.
- Comprehensive survey capabilities.
- Flexible month-to-month contracts.
Cons
- Limited to post-purchase surveys; lacks broader customer feedback tools.
- Fewer integrations compared to competitors.
Best For
Merchants seeking detailed post-purchase insights to optimize marketing strategies.
AskNicely
Features
- NPS-Focused Surveys: Emphasizes Net Promoter Score for customer satisfaction measurement.
- Automated Workflows: Streamlines feedback collection and analysis.
- AI-Powered Insights: Provides actionable insights through AI analysis.
- Integrations: Offers over 200 integrations, including Slack and Microsoft Teams.
- Reputation Management: Helps manage and improve online reviews.
Pricing
- Learn Plan: Starts at $199/month for up to 500 responses.
- Grow Plan: Starts at $449/month for up to 1,000 responses.
- Transform Plan: Custom pricing for higher response volumes.
Pricing scales with response volume; contact sales for a personalized quote. (asknicely.com)
Pros
- Comprehensive customer experience management.
- Extensive integration options.
- Advanced AI-driven insights.
Cons
- Higher starting price may be a barrier for small businesses.
- Primarily NPS-focused; may lack depth in other survey types.
Best For
Businesses aiming to enhance overall customer experience and manage online reputation.
Side-by-Side Comparison
| Feature | KnoCommerce | AskNicely |
|---|---|---|
| Survey Focus | Post-purchase attribution surveys | NPS-driven customer feedback |
| Pricing | Starts at $19/month; 10% discount for annual payments | Starts at $199/month; scales with response volume |
| Integrations | Over 20 integrations, including Klaviyo | Over 200 integrations, including Slack and Microsoft Teams |
| AI Insights | Limited AI capabilities | Advanced AI-powered insights |
| Reputation Management | Not available | Available |
| Best For | Merchants seeking post-purchase insights | Businesses aiming to enhance customer experience and manage online reputation |
Which to Choose
KnoCommerce is suitable for Shopify Plus merchants focused on post-purchase attribution and seeking affordable, flexible survey solutions. Its entry-level pricing and comprehensive survey capabilities make it ideal for those looking to optimize marketing strategies through detailed customer insights.
AskNicely is appropriate for businesses aiming to improve overall customer experience and manage online reputation. Its extensive integration options and advanced AI-driven insights cater to organizations seeking a comprehensive customer feedback platform.
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. It offers post-purchase, on-site, and exit-intent surveys with zero-party data collection and a clean, Shopify-native setup.
