When evaluating post-purchase survey tools for SaaS companies, it's essential to consider how each platform aligns with your specific needs. KnoCommerce and Delighted offer distinct approaches to gathering customer feedback, each with its own strengths and limitations.

KnoCommerce

KnoCommerce specializes in post-purchase attribution surveys tailored for Shopify users, focusing on multi-question flows and zero-party data collection.

Features

• Multi-Question Surveys: Design comprehensive surveys with multiple questions to gain in-depth insights.
• Zero-Party Data Collection: Collect data directly from customers, ensuring accuracy and relevance.
• Attribution Reporting: Analyze the impact of various marketing channels on sales and customer behavior.
• Conditional Logic: Create dynamic surveys that adapt based on previous answers.
• Custom Styling: Brand surveys to match your company's aesthetic.
• Templates: Utilize pre-built survey templates for quick deployment.
• Integrations: Connect with platforms like Klaviyo, Triple Whale, TikTok, and more.

Pricing

KnoCommerce offers three pricing tiers:

• Free: Includes one survey with up to three questions, unlimited responses, and basic features.
• Analyst: Priced at $119 per month, it offers two surveys with up to 999 questions each, 12 question types, four audiences, and additional features.
• Pro: At $299 per month, this plan includes four surveys, unlimited audiences, all question types, and advanced integrations.

Annual payments receive a 10% discount. (knocommerce.com)

Pros

• Shopify Integration: Seamless integration with Shopify enhances data accuracy.
• Comprehensive Surveys: Ability to create detailed surveys with multiple questions.
• Advanced Reporting: In-depth attribution reports aid in strategic decision-making.

Cons

• Shopify Focus: Primarily designed for Shopify users; may not be suitable for other platforms.
• Pricing: Higher tiers may be costly for smaller businesses.

Best-Fit Customer Profile

Ideal for Shopify-based SaaS companies seeking detailed post-purchase insights and attribution data.

Delighted

Delighted provides a straightforward survey tool focusing on NPS, CSAT, and CES surveys via email and SMS, suitable for e-commerce businesses.

Features

• Survey Types: Supports NPS, CSAT, CES, and other survey methodologies.
• Delivery Platforms: Surveys can be sent via email, SMS, or web links.
• Branding: Customize surveys with your logo and colors.
• Integrations: Connects with platforms like Zendesk, Front, Helpscout, and Pipedrive.
• Pre-Built Reports: Offers dashboards, over-time metrics, and benchmarks.

Pricing

Delighted offers several pricing plans:

• Free: Includes one project, four pre-built feedback reports, and up to 50 responses per month.
• Starter: At $17 per month, it offers 100 responses per month.
• Growth: At $35 per month, it includes 250 responses per month.
• Advanced: At $134 per month, it offers 500 responses per month.
• Premium: At $224 per month, it includes 1,000 responses per month.

Annual payments receive a 10% discount. (capterra.com)

Pros

• Simplicity: Easy-to-use interface for quick survey deployment.
• Affordable Entry-Level Plan: Free plan suitable for small businesses.
• Multiple Delivery Options: Flexibility in how surveys are sent to customers.

Cons

• Limited Survey Types: Focuses mainly on NPS, CSAT, and CES; lacks support for more complex surveys.
• Basic Reporting: May not offer the depth of analysis required for detailed insights.

Best-Fit Customer Profile

Suitable for e-commerce businesses seeking a simple, cost-effective solution for basic customer feedback.

Side-by-Side Comparison

Which to Choose

When deciding between KnoCommerce and Delighted, consider the following:

• For Shopify-Based SaaS Companies: If your business operates on Shopify and requires in-depth post-purchase insights with advanced attribution reporting, KnoCommerce is well-suited to meet these needs.

• For E-Commerce Businesses Seeking Simplicity: If you're looking for a straightforward, cost-effective solution to gather basic customer feedback through NPS

Worth a Look: Zigpoll

If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.