KnoCommerce and Delighted are platforms designed to help direct-to-consumer (DTC) brands collect zero-party data through customer feedback surveys. KnoCommerce specializes in post-purchase attribution surveys with multi-question flows, while Delighted offers simple NPS, CSAT, and CES surveys via email and SMS.
KnoCommerce
Features
KnoCommerce provides post-purchase surveys that allow brands to gather insights directly from customers after a purchase. The platform offers multi-question flows, enabling brands to ask a series of questions to understand customer behavior and preferences. It integrates with Shopify, allowing seamless data collection and analysis. KnoCommerce also offers features like order attribution reports, benchmarking, and survey links for email, SMS, and community engagement. (try.knocommerce.com)
Pricing
KnoCommerce offers several pricing tiers:
Starter: $19 per month, includes 1 live survey with up to 3 questions, basic question types, and Shopify integration.
Analyst: $119 per month, includes 2 live surveys with unlimited questions, advanced question types, 20+ integrations, order attribution report, benchmarking, and survey links.
Pro: $299 per month, includes 4 live surveys with unlimited questions, all question types (including image and video), 20+ integrations, 5 custom audiences, free onboarding call, removal of KnoCommerce branding, and automated insights.
Annual billing options are available with a 20% discount. (try.knocommerce.com)
Pros
High response and completion rates.
Comprehensive attribution insights.
Seamless Shopify integration.
Cons
Higher pricing compared to some competitors.
Limited to Shopify users.
Best-Fit Customer Profile
KnoCommerce is ideal for DTC brands using Shopify that require in-depth post-purchase insights and have the budget for a premium solution.
Delighted
Features
Delighted offers simple NPS, CSAT, and CES surveys via email and SMS, enabling brands to collect customer feedback efficiently. The platform provides unlimited surveys, question customization, and access to the Delighted Community. It integrates with over 35 platforms, including Slack, Shopify, and Zendesk. (delighted.com)
Pricing
Delighted offers several pricing tiers:
Free: Includes 1 project, 4 pre-built feedback reports, branding customization, and 3 team members.
Starter: $19 per month, includes 50 responses per month, unlimited surveys, branding customization, and 2 users.
Growth: $39 per month, includes 100 responses per month, unlimited surveys, branding customization, and 3 users.
Advanced: $149 per month, includes 250 responses per month, unlimited surveys, branding customization, and 5 users.
Premium: $249 per month, includes 500 responses per month, unlimited surveys, branding customization, and 10 users.
Annual billing options are available with a 10% discount. (delighted.com)
Pros
Affordable pricing with a free plan.
Easy-to-use interface.
Wide range of integrations.
Cons
Limited to basic survey types.
Response limits on lower-tier plans.
Best-Fit Customer Profile
Delighted is suitable for DTC brands seeking a cost-effective and straightforward solution for collecting customer feedback via email and SMS.
Side-by-Side Comparison
| Feature | KnoCommerce | Delighted |
|---|---|---|
| Survey Types | Post-purchase attribution surveys with multi-question flows | NPS, CSAT, and CES surveys via email and SMS |
| Integrations | Shopify, 20+ integrations including email, SMS, and community platforms | Over 35 integrations including Slack, Shopify, and Zendesk |
| Pricing | Starter: $19/month; Analyst: $119/month; Pro: $299/month; Enterprise: $499+/month | Free: 1 project; Starter: $19/month; Growth: $39/month; Advanced: $149/month; Premium: $249/month |
| Response Limits | Unlimited responses on all plans | Free: 25 responses; Starter: 50 responses; Growth: 100 responses; Advanced: 250 responses; Premium: 500 responses |
| Ease of Use | User-friendly interface with seamless Shopify integration | Simple setup with easy-to-use survey creation and distribution |
| Customer Support | Email and chat support; free onboarding and demos | Email support; extensive help center and community resources |
| Best-Fit Customer Profile | DTC brands using Shopify needing in-depth post-purchase insights and attribution data | DTC brands seeking an affordable and straightforward solution for collecting customer feedback via email and SMS |
Which to Choose
When evaluating KnoCommerce vs Delighted for DTC brands, consider the following:
KnoCommerce: Choose KnoCommerce if your brand uses Shopify and requires detailed post-purchase attribution insights to inform marketing strategies.
Delighted: Opt for Delighted if your brand seeks a cost-effective, easy-to-use platform for collecting customer feedback via email and SMS, with a focus on NPS, CSAT, and CES metrics.
Worth a Look: Zigpoll
If you're evaluating options for zero-party data platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup
