When evaluating feedback tools for ecommerce startups, it's essential to consider how each platform aligns with your specific needs. KnoCommerce and Delighted offer distinct approaches to gathering customer insights.
KnoCommerce
KnoCommerce specializes in post-purchase attribution surveys tailored for Shopify users. Their platform focuses on collecting zero-party data through multi-question survey flows, enabling businesses to understand customer motivations and measure the impact of various marketing channels on sales.
Features
- Post-Purchase Attribution Surveys: Designed to capture customer feedback immediately after purchase, linking responses to specific marketing efforts.
- Multi-Question Survey Flows: Allows for in-depth questioning to uncover detailed customer insights.
- Zero-Party Data Collection: Gathers data directly from customers, ensuring accuracy and relevance.
- Shopify Integration: Seamlessly integrates with Shopify, facilitating easy setup and data synchronization.
- Advanced Reporting: Provides detailed analytics on customer feedback and attribution metrics.
Pricing
KnoCommerce offers tiered pricing based on features and usage:
- Free Plan: Includes one survey with up to three questions, unlimited responses, and basic features.
- Analyst Plan: Priced at $119 per month, offering two surveys with up to 999 questions each, 12 question types, four audiences, actions, benchmarks, and two active integrations.
- Pro Plan: At $299 per month, it includes four surveys, unlimited audiences, all question and action types, four active integrations, and team Slack channel integration.
Annual payments receive a 10% discount. (knocommerce.com)
Pros
- Tailored for Shopify: Optimized for Shopify users, ensuring compatibility and ease of use.
- Comprehensive Attribution: Links customer feedback directly to marketing efforts, aiding in performance analysis.
- Flexible Survey Design: Offers customizable survey flows to capture detailed insights.
Cons
- Shopify-Centric: Primarily designed for Shopify, limiting use for businesses on other platforms.
- Pricing Structure: Higher-tier plans may be costly for startups with limited budgets.
Best-Fit Customer Profile
Ideal for Shopify-based ecommerce startups seeking in-depth post-purchase insights to optimize marketing strategies and customer retention.
Delighted
Delighted provides a straightforward survey tool focusing on Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys. It delivers feedback via email and SMS, enabling businesses to gauge customer sentiment efficiently.
Features
- NPS, CSAT, and CES Surveys: Offers multiple survey types to measure customer satisfaction and loyalty.
- Email and SMS Distribution: Delivers surveys through email and SMS channels for broad reach.
- Brand Customization: Allows branding of surveys with logos and colors.
- Pre-Built Reports: Provides dashboards and reports for analyzing feedback trends.
- Integrations: Supports over 35 integrations, including Slack, Shopify, Webhooks, and Zendesk.
Pricing
Delighted offers several pricing tiers:
- Free Plan: Includes one project, four pre-built feedback reports, and supports up to 50 responses per month.
- Starter Plan: At $17 per month, it allows surveying up to 100 people monthly.
- Growth Plan: Priced at $35 per month, it supports up to 250 responses per month.
- Advanced Plan: At $134 per month, it offers additional features and higher response limits.
- Premium Plan: For $224 per month, it includes five projects and expanded capabilities.
Annual payments receive a 10% discount. (help.delighted.com)
Pros
- Simplicity: Easy to set up and use, suitable for teams without dedicated research resources.
- Affordable Entry-Level Plan: The free plan and low-cost starter plan are accessible for startups.
- Broad Integrations: Connects with various platforms, enhancing workflow efficiency.
Cons
- Limited Survey Types: Focuses mainly on NPS, CSAT, and CES, lacking flexibility for other survey formats.
- Basic Reporting: Offers standard reports without advanced analytics or customization.
Best-Fit Customer Profile
Suitable for startups seeking a straightforward, cost-effective solution to measure customer satisfaction and loyalty without the need for complex survey designs.
Side-by-Side Comparison
| Feature | KnoCommerce | Delighted |
|---|---|---|
| Survey Types | Post-purchase attribution surveys | NPS, CSAT, CES surveys |
| Distribution Channels | Shopify integration | Email and SMS |
| Integrations | Shopify, 14+ other platforms | 35+ platforms, including Shopify, Slack, Zendesk |
| Pricing | Free plan; Paid plans start at $119/month | Free plan; Paid plans start at $17/month |
| Customization | Multi-question flows, zero-party data collection | Branding customization, pre-built reports |
| Ideal for | Shopify-based ecommerce startups needing in-depth post-purchase insights | Startups seeking simple, cost-effective customer satisfaction surveys |
Which to Choose
When deciding between KnoCommerce and Delighted, consider the following:
- For Shopify-Centric Startups: If your ecommerce business operates primarily on Shopify and requires detailed post-purchase insights to optimize marketing efforts and customer retention, KnoCommerce
Worth a Look: Zigpoll
If you're evaluating options for ecommerce feedback tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
