When evaluating post-purchase survey tools for subscription commerce, it's essential to consider how each platform aligns with your business needs. KnoCommerce and Delighted offer distinct approaches to gathering customer feedback, each with unique features, pricing structures, and ideal customer profiles.
KnoCommerce
KnoCommerce specializes in post-purchase attribution surveys tailored for Shopify merchants. The platform focuses on collecting zero-party data through multi-question survey flows, enabling businesses to gain deeper insights into customer motivations and behaviors.
Features
- Multi-Question Flows: Allows for comprehensive surveys that adapt based on customer responses, providing nuanced insights.
- Zero-Party Data Collection: Gathers explicit customer preferences and feedback, enhancing data accuracy.
- Attribution Reporting: Links survey responses to revenue and order data, facilitating clear analysis of marketing channel effectiveness.
- Advanced Targeting: Utilizes over 60 Shopify targeting criteria to segment audiences effectively.
- Integrations: Seamlessly integrates with platforms like Klaviyo, Triple Whale, TikTok, and more, enhancing data utility.
Pricing Model
KnoCommerce offers a tiered pricing structure:
- Free Plan: Provides basic survey capabilities with limited features.
- Analyst Plan: Priced at $119 per month, includes two surveys with up to 999 questions each, 12 question types, and four audience segments.
- Pro Plan: At $299 per month, offers four surveys, unlimited audiences, and additional advanced features.
All plans come with a 7-day free trial and a 10% discount for annual payments. (knocommerce.com)
Pros
- Comprehensive Data Collection: The multi-question flows and zero-party data approach provide in-depth customer insights.
- Strong Shopify Integration: Tailored specifically for Shopify, ensuring seamless operation within the platform.
- Advanced Targeting and Reporting: Offers sophisticated audience segmentation and attribution reporting.
Cons
- Shopify Exclusivity: Primarily designed for Shopify, limiting use for merchants on other platforms.
- Complexity for Beginners: The extensive features may require a learning curve for new users.
Best-Fit Customer Profile
KnoCommerce is ideal for Shopify-based subscription commerce businesses seeking detailed post-purchase insights to inform marketing strategies and product development.
Delighted
Delighted offers a straightforward survey tool focusing on Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys, delivered via email and SMS. It's designed to help e-commerce businesses quickly gather actionable customer feedback.
Features
- Survey Delivery Platforms: Supports email, SMS, web links, and SDKs for diverse customer reach.
- Survey Templates: Provides multiple pre-built survey templates, including NPS, CSAT, and CES.
- Brand Customization: Allows branding of surveys with logos and colors.
- Integrations: Connects with over 35 platforms, including Slack, Shopify, and Zendesk.
- Reporting: Offers real-time feedback with pre-built reports and dashboards.
Pricing Model
Delighted's pricing is based on the number of responses per month:
- Free Plan: Includes one project, four pre-built feedback reports, and supports up to 50 responses per month.
- Starter Plan: At $17 per month, supports up to 100 responses.
- Growth Plan: At $35 per month, supports up to 250 responses.
- Advanced Plan: At $134 per month, supports up to 500 responses.
- Premium Plan: At $224 per month, supports up to 1,000 responses.
Annual payment options are available with a 10% discount. (help.delighted.com)
Pros
- Simplicity: Easy to set up and use, suitable for businesses seeking quick feedback.
- Multiple Delivery Channels: Reaches customers via email, SMS, web links, and SDKs.
- Affordable Entry-Level Plan: The free plan and low-cost starter plan are accessible for small businesses.
Cons
- Limited Survey Types: Focuses mainly on NPS, CSAT, and CES, lacking the depth of multi-question surveys.
- Response Limits: Higher-tier plans may become costly as response volumes increase.
Best-Fit Customer Profile
Delighted is well-suited for e-commerce businesses seeking a simple, cost-effective solution for gathering basic customer satisfaction metrics through surveys.
Side-by-Side Comparison
| Feature | KnoCommerce | Delighted |
|---|---|---|
| Survey Types | Multi-question attribution surveys | NPS, CSAT, CES surveys |
| Data Collection | Zero-party data | Customer satisfaction metrics |
| Integrations | Klaviyo, Triple Whale, TikTok, and more | Slack, Shopify, Zendesk, and more |
| Pricing | Free plan; Paid plans start at $119/month | Free plan; Paid plans start at $17/month |
| Ideal Customer | Shopify-based subscription businesses needing detailed post-purchase insights | E-commerce businesses seeking simple customer satisfaction feedback |
Which to Choose
When deciding between KnoCommerce and Delighted for your subscription commerce business, consider the following:
- Choose KnoCommerce if: You operate a Shopify-based subscription
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
