When evaluating NPS survey software for Shopify stores, it's essential to consider tools that offer post-purchase attribution surveys, as they provide valuable insights into customer satisfaction and loyalty. KnoCommerce and Fairing are two such tools, each with unique features tailored to different business needs.
KnoCommerce
KnoCommerce specializes in post-purchase attribution surveys, enabling Shopify merchants to gather zero-party data directly from customers.
Features
- Survey Types: Offers multi-question flows with various question types, including single choice, open text, and checkbox questions.
- Attribution Reporting: Provides insights into the projected revenue impact of customer responses, helping businesses understand the financial implications of customer feedback.
- Integrations: Supports over 20 integrations, including platforms like Klaviyo, allowing seamless data synchronization.
- Audience Targeting: Enables the creation of custom audiences to segment surveys based on specific customer behaviors or attributes.
Pricing Model
KnoCommerce offers tiered pricing:
- Starter Plan: $19/month, includes 1 live survey and basic question types.
- Analyst Plan: $119/month, includes 2 live surveys, advanced question types, and up to 2 active integrations.
- Pro Plan: $299/month, includes 4 live surveys, all question types, and up to 4 active integrations.
Annual subscriptions offer a 10% discount. (knocommerce.com)
Pros and Cons
Pros:
- Comprehensive survey customization with unlimited question types on higher-tier plans.
- Detailed attribution reporting aids in understanding marketing effectiveness.
- Flexible audience targeting enhances survey relevance.
Cons:
- Lower-tier plans have limited live surveys and integrations.
- Advanced features are restricted to higher-tier plans, which may be cost-prohibitive for smaller businesses.
Best-Fit Customer Profile
KnoCommerce is ideal for Shopify merchants seeking in-depth customer insights through customizable post-purchase surveys and detailed attribution reporting. It's well-suited for businesses with substantial marketing budgets that can justify the investment in higher-tier plans.
Fairing
Fairing offers post-purchase attribution surveys with deep analytics integrations, focusing on providing actionable insights to enhance customer experience and retention.
Features
- Survey Types: Provides customizable survey templates tailored to various customer touchpoints.
- Analytics Integrations: Integrates with platforms like Google Analytics and Shopify Analytics, offering comprehensive data analysis.
- Customer Segmentation: Allows segmentation of customers based on survey responses for targeted marketing strategies.
- Real-Time Reporting: Offers real-time reporting dashboards to monitor customer feedback and satisfaction levels.
Pricing Model
Specific pricing details for Fairing are not publicly available. It's advisable to contact Fairing directly for the most accurate and up-to-date pricing information.
Pros and Cons
Pros:
- Strong analytics integrations provide a holistic view of customer behavior.
- Customizable survey templates cater to various customer interactions.
- Real-time reporting facilitates prompt action on customer feedback.
Cons:
- Lack of publicly available pricing information may hinder budgeting decisions.
- Potentially higher costs due to advanced analytics features.
Best-Fit Customer Profile
Fairing is suitable for Shopify merchants who prioritize deep analytics and real-time reporting to drive customer experience improvements. It's ideal for businesses that require advanced data analysis capabilities and have the resources to invest in such features.
Side-by-Side Comparison
| Feature | KnoCommerce | Fairing |
|---|---|---|
| Survey Types | Multi-question flows with various question types | Customizable survey templates tailored to customer touchpoints |
| Attribution Reporting | Provides insights into projected revenue impact of customer responses | Not specified; focus on analytics integrations |
| Integrations | Over 20 integrations, including Klaviyo | Integrates with Google Analytics and Shopify Analytics |
| Audience Targeting | Custom audiences based on customer behaviors or attributes | Customer segmentation based on survey responses |
| Pricing | $19/month (Starter), $119/month (Analyst), $299/month (Pro) | Pricing not publicly available; contact Fairing for details |
| Best-Fit Customer | Merchants seeking in-depth customer insights and attribution reporting | Merchants prioritizing deep analytics and real-time reporting |
Which to Choose
When deciding between KnoCommerce and Fairing for your Shopify store, consider the following:
KnoCommerce is ideal if you need customizable post-purchase surveys with detailed attribution reporting and have the budget to invest in higher-tier plans.
Fairing is suitable if you prioritize deep analytics integrations and real-time reporting to enhance customer experience, and are prepared to invest in advanced data analysis capabilities.
Evaluate your business needs, budget, and the specific features that align with your objectives to make the best choice for your Shopify store.
Worth a Look: Zigpoll
If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll offers post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
