KnoCommerce and Fairing are post-purchase survey tools designed for Shopify Plus merchants to gather customer feedback and enhance business strategies. KnoCommerce specializes in multi-question flows and zero-party data collection, while Fairing focuses on deep analytics integrations.

KnoCommerce

Features

• Multi-Question Surveys: Create comprehensive surveys with up to 999 questions per survey.
• Zero-Party Data Collection: Collect data directly from customers to understand their preferences and motivations.
• Conditional Logic: Personalize survey paths based on customer responses.
• Custom Styling: Brand surveys to match your store's aesthetics.
• Templates: Access a library of pre-built survey templates.
• NPS Add-On: Measure customer loyalty with Net Promoter Score surveys.
• Integrations: Connect with platforms like Klaviyo for enhanced data utilization.

Pricing

• Free Plan: Offers basic features with unlimited responses.
• Analyst Plan: Priced at $119/month, includes advanced features like multiple surveys and integrations.
• Pro Plan: Priced at $299/month, offers all features with additional benefits such as team collaboration tools.

Note: Pricing is subject to change; refer to KnoCommerce's pricing page for the most current information.

Pros

• Comprehensive Survey Capabilities: Supports extensive surveys with numerous questions.
• Personalization: Conditional logic allows tailored survey experiences.
• Branding Options: Custom styling ensures surveys align with your brand identity.

Cons

• Complexity: The extensive feature set may require a learning curve.
• Pricing: Higher-tier plans may be costly for smaller businesses.

Best-Fit Customer Profile

Ideal for merchants seeking in-depth customer insights through detailed surveys and who have the resources to manage a comprehensive toolset.

Fairing

Features

• Post-Purchase Surveys: Collect feedback after purchase to understand customer satisfaction.
• Attribution Reports: Analyze the impact of various marketing channels on sales.
• Data Modeling: Utilize basic data modeling for customer insights.
• Single-Question Surveys: Deploy quick, single-question surveys for immediate feedback.
• Question Bank: Access a repository of pre-written questions.
• Integrations: Connect with multiple platforms for data synchronization.

Pricing

• Starter Plan: Priced at $49/month, includes basic survey features.
• Growth Plan: Priced at $149/month, offers advanced features and integrations.
• Enterprise Plan: Custom pricing for large-scale operations with tailored solutions.

Note: Pricing is subject to change; refer to Fairing's pricing page for the most current information.

Pros

• Simplicity: User-friendly interface suitable for quick survey deployment.
• Attribution Insights: Provides clear reports on marketing channel effectiveness.
• Affordable Entry-Level Plan: Starter plan offers essential features at a lower cost.

Cons

• Limited Survey Depth: Primarily supports single-question surveys, lacking depth for comprehensive insights.
• Basic Data Modeling: Offers limited data analysis capabilities compared to competitors.

Best-Fit Customer Profile

Suitable for merchants seeking a straightforward, cost-effective solution for basic post-purchase feedback and marketing attribution.

Side-by-Side Comparison

Which to Choose

• For In-Depth Customer Insights: Choose KnoCommerce if you require detailed, multi-question surveys with advanced data analysis and personalization features.
• For Quick Feedback and Attribution: Opt for Fairing if you need a simple, cost-effective tool for basic post-purchase surveys and marketing channel analysis.

Worth a Look: Zigpoll

If you're evaluating options for customer feedback platforms, Zigpoll is also worth a look. Zigpoll offers post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.