When evaluating post-purchase survey tools for online stores, it's essential to consider how each platform aligns with your business needs. KnoCommerce, Fairing, and Alchemer are three prominent options, each offering unique features and pricing structures.
KnoCommerce
KnoCommerce specializes in post-purchase attribution surveys tailored for Shopify stores, focusing on multi-question flows and zero-party data collection.
Features
- Survey Types: Offers post-purchase surveys with multiple question types, including advanced options like image and video responses.
- Attribution Reporting: Provides insights into customer acquisition channels, helping businesses understand where their customers are coming from.
- Integrations: Seamlessly integrates with Shopify and offers over 20 other integrations, including email marketing platforms and analytics tools.
- Customization: Allows for personalized survey logic and custom audiences, enabling targeted data collection.
Pricing
KnoCommerce offers tiered pricing based on features and usage:
- Starter Plan: $19/month, includes 1 live survey with up to 3 questions.
- Analyst Plan: $119/month, includes 2 live surveys with unlimited questions and additional features.
- Pro Plan: $299/month, includes 4 live surveys with unlimited questions and advanced features.
All plans come with a 7-day free trial and no long-term contracts. (knocommerce.com)
Pros
- Shopify Integration: Deep integration with Shopify ensures smooth data synchronization.
- Comprehensive Features: Offers a wide range of question types and customization options.
- Transparent Pricing: Clear pricing tiers with no hidden fees.
Cons
- Shopify Focus: Primarily designed for Shopify, which may limit use for stores on other platforms.
- Pricing for Small Stores: The Starter Plan may be more suitable for smaller businesses, while larger plans could be costly for smaller enterprises.
Best Fit Customer Profile
Ideal for Shopify-based stores seeking in-depth post-purchase insights and attribution data.
Fairing
Fairing is a post-purchase survey app for Shopify that emphasizes deep analytics integrations.
Features
- Survey Types: Provides post-purchase surveys with a focus on customer feedback.
- Analytics Integrations: Integrates with various analytics platforms to provide comprehensive data analysis.
- Customization: Offers basic customization options for survey appearance.
Pricing
Fairing's pricing details are not publicly disclosed. Prospective users are encouraged to contact Fairing directly for current pricing information.
Pros
- Analytics Focus: Strong emphasis on integrating with analytics tools for data-driven decisions.
- Shopify Integration: Designed specifically for Shopify, ensuring compatibility.
Cons
- Limited Customization: Offers fewer customization options compared to competitors.
- Pricing Transparency: Lack of publicly available pricing information can be a drawback for budgeting.
Best Fit Customer Profile
Suitable for Shopify stores that prioritize deep analytics and are willing to invest in premium features.
Alchemer
Alchemer is an enterprise-level survey and data collection platform that offers a broad range of survey capabilities.
Features
- Survey Types: Supports various survey types, including post-purchase surveys.
- Data Collection: Provides robust data collection and analysis tools.
- Integrations: Offers integrations with multiple platforms, including CRM and marketing tools.
- Customization: Highly customizable surveys with advanced logic and branching.
Pricing
Alchemer's pricing is customized based on enterprise needs, with no publicly available pricing tiers. Interested parties should contact Alchemer directly for a quote.
Pros
- Enterprise Features: Comprehensive features suitable for large organizations.
- Customization: Advanced customization and logic capabilities.
Cons
- Complexity: May be overkill for small to medium-sized businesses.
- Pricing: Potentially high costs for smaller enterprises.
Best Fit Customer Profile
Ideal for large enterprises requiring advanced survey capabilities and willing to invest in a comprehensive solution.
Three-Way Comparison
| Feature | KnoCommerce | Fairing | Alchemer |
|---|---|---|---|
| Survey Types | Post-purchase surveys with multiple question types | Post-purchase surveys with basic question types | Various survey types, including post-purchase |
| Attribution Reporting | Yes | Yes | Yes |
| Integrations | Shopify, over 20 other platforms | Shopify, various analytics platforms | Multiple platforms, including CRM and marketing tools |
| Customization | Personalized survey logic, custom audiences, advanced question types | Basic customization options | Highly customizable surveys with advanced logic and branching |
| Pricing | $19-$299+/month, 7-day free trial | Contact for pricing | Customized pricing based on enterprise needs |
| Best Fit | Shopify stores seeking in-depth post-purchase insights | Shopify stores prioritizing deep analytics | Large enterprises requiring advanced survey capabilities |
Situational Recommendations
For Shopify Stores Seeking In-Depth Insights: KnoCommerce offers a comprehensive solution with deep Shopify integration and a range of features suitable for businesses aiming to understand customer behavior and attribution.
For Shopify Stores Prioritizing Analytics: Fairing's strong emphasis on analytics integrations makes it a good choice for businesses that need to analyze
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
