When evaluating post-purchase attribution survey tools for SaaS companies, it's essential to consider how each platform aligns with your specific needs. KnoCommerce, Fairing, and Grapevine Surveys are three prominent options, each offering unique features and pricing structures.
KnoCommerce
Features:
- Survey Types: Offers post-purchase surveys, email surveys, and NPS surveys.
- Customization: Provides multi-question flows, conditional logic, and custom styling.
- Data Collection: Collects zero-party data with 12 question types and an extensive library of templates.
- Integrations: Seamlessly integrates with platforms like Klaviyo, Triple Whale, TikTok, and more.
- Reporting: Delivers powerful reporting with breakdowns by AOV, products purchased, and over 60 data points.
- Actions: Enables upsells, referrals, loyalty programs, reviews, and more directly from surveys.
Pricing Model:
- Starter Plan: $19/month, includes 1 survey with 3 questions per survey, unlimited responses, exportable data, and more.
- Analyst Plan: $119/month, adds 2 surveys with 999 questions per survey, 12 question types, 4 audiences, and 2 active integrations.
- Pro Plan: $299/month, includes 4 surveys, survey links, unlimited audiences, all question/action types, 4 active integrations, and a team Slack channel.
All plans offer a 7-day free trial and free one-on-one demos. Annual payments receive a 10% discount. (knocommerce.com)
Pros:
- Comprehensive feature set tailored for e-commerce.
- Flexible pricing with a free trial and demo.
- Strong integration capabilities.
Cons:
- Pricing may be higher compared to some competitors.
- Some advanced features are only available in higher-tier plans.
Best-Fit Customer Profile: Ideal for SaaS companies seeking a robust, customizable survey tool with extensive integration options and a focus on actionable insights.
Fairing
Features:
- Survey Types: Primarily focuses on post-purchase surveys.
- Customization: Offers basic customization options.
- Data Collection: Provides standard data collection methods.
- Integrations: Integrates with various platforms, though specific integrations are not detailed.
- Reporting: Provides basic reporting features.
- Actions: Limited automation capabilities.
Pricing Model:
- Pricing details are not publicly available; interested users are encouraged to contact Fairing directly for information.
Pros:
- Simplicity and ease of use.
- Potentially lower cost.
Cons:
- Limited customization and advanced features.
- Lack of detailed integration information.
Best-Fit Customer Profile: Suitable for SaaS companies with basic survey needs and a focus on simplicity and cost-effectiveness.
Grapevine Surveys
Features:
- Survey Types: Specializes in post-purchase surveys for order status page feedback.
- Customization: Offers basic customization options.
- Data Collection: Collects standard feedback data.
- Integrations: Integrates with Shopify.
- Reporting: Provides basic reporting features.
- Actions: Limited automation capabilities.
Pricing Model:
- Pricing details are not publicly available; interested users are encouraged to contact Grapevine Surveys directly for information.
Pros:
- Focus on order status page feedback.
- Simple setup and use.
Cons:
- Limited to order status page; not suitable for broader survey needs.
- Lack of detailed integration and pricing information.
Best-Fit Customer Profile: Ideal for SaaS companies seeking to gather feedback specifically from order status pages.
Three-Way Comparison
| Feature/Tool | KnoCommerce | Fairing | Grapevine Surveys |
|---|---|---|---|
| Survey Types | Post-purchase, email, NPS surveys | Post-purchase surveys | Post-purchase surveys for order status page feedback |
| Customization | Multi-question flows, conditional logic, custom styling | Basic customization | Basic customization |
| Data Collection | Zero-party data with 12 question types and extensive templates | Standard data collection | Standard feedback data |
| Integrations | Klaviyo, Triple Whale, TikTok, and more | Not specified | Shopify |
| Reporting | Advanced reporting with breakdowns by AOV, products purchased, and more | Basic reporting | Basic reporting |
| Actions | Upsells, referrals, loyalty programs, reviews, and more | Limited automation capabilities | Limited automation capabilities |
| Pricing | $19–$299/month; 7-day free trial; 10% discount for annual payment | Contact for pricing | Contact for pricing |
| Best-Fit Customer | SaaS companies seeking a robust, customizable survey tool with extensive integrations | SaaS companies with basic survey needs focusing on simplicity and cost-effectiveness | SaaS companies seeking feedback specifically from order status pages |
Situational Recommendations
- For Comprehensive Survey Needs: If your SaaS company requires a versatile and feature-rich survey tool with extensive customization and integration options, KnoCommerce is the most suitable choice.�
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
