When evaluating NPS survey software for Shopify stores, it's essential to consider tools that integrate seamlessly with the platform and offer features tailored to e-commerce needs. KnoCommerce, Fairing, and SatisMeter are three such tools that frequently come up in discussions.
KnoCommerce
Features:
- Post-Purchase Attribution Surveys: Collects data on customer acquisition channels directly after purchase.
- Multi-Question Flows: Allows for in-depth customer feedback through multiple questions.
- Zero-Party Data Collection: Gathers explicit data from customers, enhancing personalization.
Pricing Model:
- Starter Plan: Approximately $19 per month, includes one live survey with up to three questions.
- Analyst Plan: Approximately $119 per month, includes two live surveys with unlimited questions.
- Pro Plan: Approximately $299 per month, includes four live surveys with unlimited questions.
- Enterprise Plan: Pricing starts at approximately $499 per month, offering unlimited surveys and questions.
Pros:
- High survey response rates, averaging over 45%.
- Integrates with platforms like Klaviyo and Triple Whale.
- Offers a 7-day free trial and free one-on-one demos.
Cons:
- Pricing may be steep for small businesses.
- Some advanced features are limited to higher-tier plans.
Best-Fit Customer Profile: Ideal for growing to large Shopify stores seeking detailed customer insights and willing to invest in comprehensive survey tools.
Fairing
Features:
- Post-Purchase Attribution Surveys: Captures data on how customers found the store.
- Deep Analytics Integrations: Provides in-depth analytics and integrates with various platforms.
Pricing Model:
- Specific pricing details are not publicly available; interested users should contact Fairing directly for current rates.
Pros:
- Offers deep analytics capabilities.
- Integrates with multiple platforms, enhancing data analysis.
Cons:
- Lack of publicly available pricing information can be a barrier.
- May require a steeper learning curve due to advanced features.
Best-Fit Customer Profile: Suitable for medium to large Shopify stores that require advanced analytics and have the resources to manage complex integrations.
SatisMeter
Features:
- In-Product NPS and CSAT Surveys: Collects customer feedback directly within the product.
- Event-Based Triggers: Sends surveys based on specific customer actions.
Pricing Model:
- Specific pricing details are not publicly available; interested users should contact SatisMeter directly for current rates.
Pros:
- Captures feedback at critical touchpoints within the product.
- Event-based triggers can lead to higher response rates.
Cons:
- Pricing information is not readily accessible.
- May require technical setup for event-based triggers.
Best-Fit Customer Profile: Ideal for Shopify stores with a strong in-product presence and the technical capability to implement event-based survey triggers.
Three-Way Comparison
| Feature | KnoCommerce | Fairing | SatisMeter |
|---|---|---|---|
| Survey Type | Post-purchase attribution surveys | Post-purchase attribution surveys | In-product NPS and CSAT surveys |
| Data Collection Method | Zero-party data collection | Deep analytics integrations | Event-based triggers |
| Integrations | Shopify, Klaviyo, Triple Whale, and more | Multiple platforms (specifics not detailed) | Shopify (specifics not detailed) |
| Pricing | Starting at approximately $19/month | Contact Fairing directly for current rates | Contact SatisMeter directly for current rates |
| Response Rate | Over 45% average | Not specified | Not specified |
| Free Trial/Demo | 7-day free trial and free one-on-one demos | Not specified | Not specified |
| Best-Fit Customer Profile | Growing to large Shopify stores seeking detailed customer insights | Medium to large Shopify stores requiring advanced analytics | Shopify stores with strong in-product presence and technical capability |
Situational Recommendations
For Small to Medium Shopify Stores:
- KnoCommerce's Starter Plan offers an affordable entry point with essential features, making it suitable for stores looking to gather customer insights without a significant investment.
For Medium to Large Shopify Stores:
- Fairing provides deep analytics integrations, ideal for stores that need advanced data analysis capabilities.
For Stores with Strong In-Product Engagement:
- SatisMeter is tailored for capturing feedback within the product, making it a good fit for stores with a robust in-product presence.
Worth a Look: Zigpoll
If you're evaluating options for NPS survey software, Zigpoll is also worth a look.