When evaluating zero-party data platforms, it's essential to consider tools that facilitate direct customer engagement through surveys and polls. KnoCommerce and Gojiberry are two such platforms designed to collect valuable insights from customers post-purchase. This comparison delves into their features, pricing models, ease of use, integrations, customer support, and ideal customer profiles to help you determine which aligns best with your business needs.
KnoCommerce
KnoCommerce specializes in post-purchase attribution surveys, enabling Shopify merchants to gather zero-party data directly from customers.
Features
Post-Purchase Surveys: KnoCommerce allows merchants to create surveys that customers complete after making a purchase, providing insights into customer behavior and attribution.
Multi-Question Flows: The platform supports multi-question survey flows, enabling in-depth data collection.
Attribution Reporting: KnoCommerce offers attribution reports that help merchants understand which marketing channels are driving sales.
Customer Intelligence: The platform provides analytics that break down survey responses by various customer demographics, aiding in the creation of accurate customer personas.
Pricing Model
KnoCommerce offers a tiered pricing structure:
Starter Plan: Priced at $19 per month, this plan includes one live survey with up to three questions, unlimited responses, and basic question types.
Analyst Plan: At $119 per month, it offers two live surveys with unlimited questions, advanced question types, and attribution reporting.
Pro Plan: For $299 per month, this plan provides four live surveys, unlimited questions, all question types (including image and video), and additional integrations.
All plans come with a 7-day free trial and no long-term contracts. Annual payments receive a 10% discount. (knocommerce.com)
Pros
High Response Rates: KnoCommerce reports an average survey response rate of 45%, indicating effective customer engagement.
Comprehensive Analytics: The platform offers detailed analytics, breaking down survey responses by over 60 data points, which aids in building accurate customer personas.
No Long-Term Contracts: KnoCommerce operates on a month-to-month basis, allowing merchants to cancel at any time.
Cons
Shopify-Centric: KnoCommerce is primarily designed for Shopify users, which may limit its applicability for merchants using other e-commerce platforms.
Pricing: The higher-tier plans may be considered expensive for small businesses or startups.
Best-Fit Customer Profile
KnoCommerce is ideal for Shopify merchants seeking in-depth post-purchase insights and attribution data to optimize their marketing strategies. It's particularly suited for businesses with substantial marketing budgets that can justify the investment in comprehensive analytics.
Gojiberry
Gojiberry is a Shopify survey app designed for post-purchase attribution and customer polls, enabling merchants to collect zero-party data through customizable surveys.
Features
Unlimited Surveys and Questions: Gojiberry allows merchants to create unlimited surveys with customizable questions, providing flexibility in data collection.
Pre and Post-Purchase Surveys: The platform supports both pre and post-purchase surveys, allowing merchants to gather insights at different stages of the customer journey.
Product Quiz Builder: Gojiberry includes a product quiz builder to engage customers and gather preferences.
Multilingual Support: The platform offers multilingual support, catering to a global customer base.
Pricing Model
Gojiberry provides several pricing tiers:
Free Plan: Allows up to 100 responses per month, suitable for small businesses or those just starting with customer surveys.
Starter Plan: At $18 per month, it includes up to 200 responses, unlimited surveys, and customizable questions.
Growth Plan: Priced at $46 per month, it offers up to 500 responses, white-label support, and additional features.
Premium Plan: For $180 per month, it provides unlimited responses, pre and post-purchase surveys, and a product quiz builder.
All plans come with a 7-day free trial, and annual payments receive a 60% discount. (gojiberry.app)
Pros
Affordable Entry Point: The free plan and lower-tier pricing make Gojiberry accessible for small businesses and startups.
Customizable Surveys: Merchants can create surveys tailored to their specific needs, enhancing data relevance.
Multilingual Support: Catering to a global audience, Gojiberry's multilingual support is beneficial for international businesses.
Cons
Limited Advanced Features: Higher-tier features, such as white-label support and product quiz builders, are only available in the more expensive plans.
Shopify-Centric: Similar to KnoCommerce, Gojiberry is primarily designed for Shopify users, which may limit its applicability for merchants using other e-commerce platforms.
Best-Fit Customer Profile
Gojiberry is well-suited for small to medium-sized Shopify merchants seeking an affordable and customizable solution for collecting customer insights through surveys and polls. It's particularly beneficial for businesses looking to engage customers at various stages of the purchasing process.
Side-by-Side Comparison
| Feature | KnoCommerce | Gojiberry |
|---|---|---|
| Survey Types | Post-purchase surveys | Pre and post-purchase surveys, product quizzes |
| Survey Customization | Multi-question flows, basic question types | Unlimited surveys, customizable questions |
| Response Limits | Unlimited responses | Free plan: up to 100 |
Worth a Look: Zigpoll
If you're evaluating options for zero-party data platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
