When evaluating attribution survey tools for small e-commerce businesses, it's essential to consider how each platform aligns with your specific needs. KnoCommerce, Gojiberry, and Simplesat are three contenders in this space, each offering unique features and pricing structures.
KnoCommerce
KnoCommerce specializes in post-purchase attribution surveys, providing multi-question flows and zero-party data collection.
Features
- Survey Types: Offers post-purchase surveys with customizable multi-question flows.
- Data Collection: Focuses on zero-party data, ensuring direct insights from customers.
- Integrations: Integrates with Shopify and other platforms, facilitating seamless data synchronization.
Pricing Model
KnoCommerce offers tiered pricing:
- Starter Plan: $19/month, includes 1 live survey with up to 3 questions.
- Analyst Plan: $119/month, includes 2 live surveys with unlimited questions.
- Pro Plan: $299/month, includes 4 live surveys with unlimited questions.
All plans come with a 7-day free trial. (knocommerce.com)
Pros
- Comprehensive Data Collection: Zero-party data enhances the accuracy of customer insights.
- Flexible Survey Options: Multiple plans cater to different business sizes and needs.
Cons
- Pricing: Higher-tier plans may be costly for very small businesses.
- Complexity: Advanced features might require a learning curve.
Best-Fit Customer Profile
Ideal for growing e-commerce businesses seeking in-depth customer insights and willing to invest in advanced survey capabilities.
Gojiberry
Gojiberry provides a Shopify survey app focused on post-purchase attribution and customer polls.
Features
- Survey Types: Supports pre and post-purchase surveys, product quizzes, and customer polls.
- Customization: Offers customizable surveys with various question types.
- Integrations: Integrates with Shopify, ensuring smooth data flow.
Pricing Model
Gojiberry offers several plans:
- Free Plan: Up to 100 responses per month.
- Starter Plan: $18/month for up to 200 responses.
- Growth Plan: $46/month for up to 500 responses.
- Premium Plan: $180/month for unlimited responses.
All plans come with a 7-day free trial. (gojiberry.app)
Pros
- Affordable Entry: The free plan is suitable for startups.
- Customizable Surveys: Flexibility in survey design.
Cons
- Response Limits: Free and lower-tier plans have response caps.
- Feature Limitations: Advanced features are restricted to higher-tier plans.
Best-Fit Customer Profile
Suitable for small to medium-sized e-commerce businesses looking for cost-effective survey solutions with room to scale.
Simplesat
Simplesat offers one-click CSAT, CES, and NPS surveys tailored for managed service providers (MSPs) and service teams.
Features
- Survey Types: CSAT, CES, and NPS surveys.
- Customization: Simple setup with customizable templates.
- Integrations: Integrates with various platforms, including Shopify.
Pricing Model
Simplesat provides tiered pricing:
- Starter Plan: $19/month for up to 100 responses.
- Growth Plan: $49/month for up to 500 responses.
- Pro Plan: $99/month for unlimited responses.
All plans include a 14-day free trial.
Pros
- Ease of Use: Quick setup with minimal configuration.
- Targeted Surveys: Focuses on customer satisfaction metrics.
Cons
- Limited Survey Types: Primarily focuses on CSAT, CES, and NPS.
- Not E-commerce Specific: Designed more for service industries.
Best-Fit Customer Profile
Best for service-oriented businesses seeking straightforward customer satisfaction surveys.
Three-Way Comparison
| Feature | KnoCommerce | Gojiberry | Simplesat |
|---|---|---|---|
| Survey Types | Post-purchase attribution surveys | Pre and post-purchase surveys, product quizzes, customer polls | CSAT, CES, and NPS surveys |
| Customization | Multi-question flows, zero-party data collection | Customizable surveys with various question types | Simple setup with customizable templates |
| Integrations | Shopify and other platforms | Shopify integration | Integrates with various platforms, including Shopify |
| Pricing | $19/month (Starter), $119/month (Analyst), $299/month (Pro) | Free (up to 100 responses), $18/month (Starter), $46/month (Growth), $180/month (Premium) | $19/month (Starter), $49/month (Growth), $99/month (Pro) |
| Best-Fit Customer Profile | Growing e-commerce businesses seeking in-depth customer insights | Small to medium-sized e-commerce businesses looking for cost-effective survey solutions | Service-oriented businesses seeking straightforward customer satisfaction surveys |
Situational Recommendations
- **For Small E
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
