When evaluating attribution survey tools for Shopify Plus merchants, two notable options are KnoCommerce and Hulk NPS Post Purchase Survey. Both aim to enhance customer insights through post-purchase surveys but differ in features, pricing, and suitability for various business needs.
KnoCommerce
KnoCommerce offers post-purchase attribution surveys with multi-question flows and zero-party data collection.
Features
- Survey Builder: No-code setup with 30+ templates and pre-built questions.
- Attribution Reports: Analyze ad performance and customer behavior.
- Logic Flows: Create dynamic surveys based on customer responses.
- Integrations: Supports over 20 platforms, including Shopify.
Pricing
- Starter Plan: $19/month; 1 live survey, 3 questions per survey.
- Analyst Plan: $119/month; 2 live surveys, unlimited questions.
- Pro Plan: $299/month; 4 live surveys, unlimited questions.
- Enterprise Plan: $499+/month; unlimited surveys and questions.
All plans include a 7-day free trial. (try.knocommerce.com)
Pros
- Comprehensive survey customization.
- Advanced analytics and reporting.
- Extensive integration options.
Cons
- Higher pricing may be a barrier for smaller businesses.
- Some features may be more complex for beginners.
Best For
Medium to large Shopify Plus merchants seeking in-depth customer insights and advanced survey capabilities.
Hulk NPS Post Purchase Survey
Hulk NPS Post Purchase Survey is a Shopify app focused on capturing Net Promoter Score (NPS) and customer feedback immediately after purchase, typically on thank-you pages.
Features
- Survey Types: NPS, customer satisfaction, product feedback, post-purchase.
- Customization: Font and color adjustments, custom CSS and JavaScript.
- Data Management: Email responses, data export, analytics dashboard.
- Integrations: Primarily integrates with Shopify.
Pricing
- Development Plan: Free for partner development stores.
- Pro Plan: $25/month; unlimited responses, white-labeled forms, CSV export, required/optional fields, survey statistics, conditional logic.
A 7-day free trial is available. (apps.shopify.com)
Pros
- Easy one-click installation on Shopify thank-you pages.
- High response rates due to post-purchase placement.
- Affordable pricing for small to medium-sized businesses.
Cons
- Limited customization compared to competitors.
- Primarily focused on NPS; fewer survey types.
- Pricing scales quickly with increased response volume.
Best For
Small to medium Shopify Plus merchants seeking a straightforward, cost-effective solution for post-purchase NPS surveys.
Side-by-Side Comparison
| Feature | KnoCommerce | Hulk NPS Post Purchase Survey |
|---|---|---|
| Survey Types | Multi-question flows, various question types | NPS, customer satisfaction, product feedback, post-purchase |
| Customization | Extensive (no-code builder, logic flows) | Limited (font, color, custom CSS/JS) |
| Integrations | Over 20 platforms, including Shopify | Primarily Shopify |
| Pricing | $19–$499+/month, based on plan | $25/month (Pro Plan); free for development stores |
| Free Trial | 7-day free trial | 7-day free trial |
| Best For | Medium to large merchants needing advanced features and integrations | Small to medium merchants seeking a simple, affordable solution |
Which to Choose
KnoCommerce: Ideal for medium to large Shopify Plus merchants requiring advanced survey capabilities, extensive customization, and multiple integrations.
Hulk NPS Post Purchase Survey: Suitable for small to medium Shopify Plus merchants looking for an easy-to-install, cost-effective solution focused on post-purchase NPS surveys.
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. It offers post-purchase, on-site, and exit-intent surveys with zero-party data collection and a clean, Shopify-native setup.
