When evaluating post-purchase survey tools for direct-to-consumer (DTC) brands, it's essential to consider how each platform aligns with your specific business needs. KnoCommerce and ReConvert offer distinct functionalities tailored to different aspects of the post-purchase experience.
KnoCommerce
KnoCommerce specializes in post-purchase attribution surveys, enabling brands to gather zero-party data directly from customers after a purchase. This approach provides valuable insights into customer motivations and purchase drivers.
Features
- Multi-Question Flows: Design comprehensive surveys with multiple questions to capture detailed customer feedback.
- Zero-Party Data Collection: Collect data that customers willingly provide, ensuring higher accuracy and trustworthiness.
- Shopify Integration: Seamlessly integrates with Shopify, allowing for easy setup and data synchronization.
- Advanced Question Types: Offers a variety of question formats, including image and video responses, to enhance engagement.
- Order Attribution Reports: Provides insights into which marketing channels are driving sales, aiding in effective strategy planning.
Pricing Model
KnoCommerce offers tiered pricing based on the number of surveys and features:
- Starter Plan: $19/month for 1 live survey with up to 3 questions.
- Analyst Plan: $119/month for 2 live surveys with unlimited questions and additional features.
- Pro Plan: $299/month for 4 live surveys with all features, including advanced question types and integrations.
Each plan includes a 7-day free trial, allowing brands to assess the platform's suitability before committing. (try.knocommerce.com)
Pros and Cons
Pros:
- Comprehensive Data Collection: Captures in-depth customer insights through detailed surveys.
- Advanced Features: Offers a wide range of question types and integrations to enhance survey capabilities.
- Order Attribution: Helps identify effective marketing channels, optimizing ad spend.
Cons:
- Cost: Higher-tier plans may be expensive for smaller brands.
- Complexity: The array of features may require a learning curve for new users.
Best-Fit Customer Profile
KnoCommerce is ideal for DTC brands seeking to gain deep insights into customer behavior and marketing effectiveness through detailed post-purchase surveys. It's well-suited for businesses with the resources to invest in comprehensive data collection and analysis.
ReConvert
ReConvert focuses on enhancing the post-purchase experience by offering tools for upselling, cross-selling, and thank-you page customization. While it includes survey widgets, its primary strength lies in revenue optimization post-purchase.
Features
- Thank-You Page Builder: Customize the thank-you page with personalized offers, surveys, and content.
- Survey Widgets: Integrate surveys into the thank-you page to gather customer feedback.
- Upsell and Cross-Sell Tools: Implement one-click upsells and product recommendations to increase average order value.
- A/B Testing: Test different offers and layouts to determine the most effective strategies.
- Advanced Analytics: Monitor performance metrics to assess the impact of post-purchase strategies.
Pricing Model
ReConvert employs a dynamic pricing model based on store performance:
- Free Plan: Available for development stores with limited features.
- Upsell Basic: $4.99/month for up to 49 orders or $49 in upsell revenue.
- Upsell Premium: $7.99/month for up to 99 orders or $99 in upsell revenue.
- Upsell Premium Pro: $19.99/month for up to 199 orders or $199 in upsell revenue.
For stores exceeding 199 orders per month, custom pricing is available. (reconvert.io)
Pros and Cons
Pros:
- Revenue Focused: Designed to increase average order value through upselling and cross-selling.
- Customizable Thank-You Page: Enhances customer experience with personalized content.
- A/B Testing: Allows optimization of post-purchase strategies based on data.
Cons:
- Limited Survey Functionality: Survey features are secondary to upselling tools, which may not meet all survey needs.
- Complex Pricing Structure: Dynamic pricing based on performance can be unpredictable.
Best-Fit Customer Profile
ReConvert is suitable for DTC brands aiming to boost post-purchase revenue through upselling and personalized offers. It's ideal for businesses looking to optimize the thank-you page experience and increase average order value.
Side-by-Side Comparison
| Feature | KnoCommerce | ReConvert |
|---|---|---|
| Core Functionality | Post-purchase attribution surveys with multi-question flows and zero-party data | Thank-you page builder with survey widgets and upsell tools |
| Pricing Model | Tiered monthly plans: Starter ($19), Analyst ($119), Pro ($299) | Dynamic pricing based on store performance; Free Plan, Upsell Basic ($4.99), Premium ($7.99), Premium Pro ($19.99) |
| Ease of Setup and Use | Requires setup of surveys and integrations; may have a learning curve | Quick setup with drag-and-drop interface; designed for ease of use |
| Integrations | Shopify integration; additional integrations available | Shopify integration; additional integrations available |
| Customer Support | Email and chat support; onboarding and demos available | 24/7 live chat support; tutorials and tips available |
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
