When evaluating attribution survey tools for ecommerce, it's essential to consider how each platform aligns with your business needs. KnoCommerce, Retently, and Fairing are three prominent options, each offering unique features tailored to different aspects of customer feedback and attribution.

KnoCommerce

KnoCommerce specializes in post-purchase attribution surveys for Shopify stores, focusing on collecting zero-party data through multi-question flows.

Features

• Post-Purchase Surveys: Designed to capture customer insights immediately after a purchase, providing timely feedback.
• Multi-Question Flows: Allows for in-depth questioning, enabling a comprehensive understanding of customer motivations.
• Zero-Party Data Collection: Gathers data directly from customers, ensuring accuracy and relevance.
• Shopify Integration: Seamlessly integrates with Shopify, facilitating easy setup and data synchronization.

Pricing Model

KnoCommerce offers tiered pricing based on the number of live surveys and features:

• Starter Plan: $19/month for 1 live survey with basic features.
• Analyst Plan: $119/month for 2 live surveys with advanced features.
• Pro Plan: $299/month for 4 live surveys with all features.
• Enterprise Plan: Custom pricing for unlimited surveys and dedicated support.

A 7-day free trial is available for all plans. (try.knocommerce.com)

Pros

• Tailored for Shopify: Optimized for Shopify users, ensuring compatibility and ease of use.
• Comprehensive Data Collection: Multi-question surveys provide detailed insights into customer behavior.
• Transparent Pricing: Clear pricing tiers with no long-term contracts.

Cons

• Shopify Exclusivity: Limited to Shopify stores, not suitable for businesses on other platforms.
• Feature Limitations: Lower-tier plans may lack advanced features available in higher tiers.

Best-Fit Customer Profile

Ideal for Shopify-based ecommerce businesses seeking in-depth post-purchase insights to inform marketing and product decisions.

Retently

Retently is a customer experience management platform offering NPS, CSAT, and CES surveys with ecommerce applications.

Features

• Multi-Channel Surveys: Supports email, web, and in-app surveys to capture feedback across various touchpoints.
• Customizable Surveys: Offers survey branding and personalization to align with brand identity.
• Advanced Reporting: Provides trend analysis, benchmarking, and AI-powered feedback classification.
• Integrations: Connects with platforms like Shopify, Intercom, HubSpot, and Zendesk.

Pricing Model

Retently offers three plans:

• Ecommerce Basic: $49/month for up to 1,000 surveys and 10 campaigns.
• Ecommerce Pro: $299/month for up to 20,000 surveys and 10 campaigns.
• Enterprise: Starting at $599/month for custom features and integrations.

A 14-day free trial is available for all plans. (retently.com)

Pros

• Multi-Channel Support: Engages customers through various channels, increasing response rates.
• Advanced Analytics: Offers in-depth analysis and AI-driven insights.
• Scalable Plans: Flexible pricing to accommodate different business sizes.

Cons

• Complex Setup: Initial configuration may require time and technical expertise.
• Higher Cost: Premium plans can be expensive for small businesses.

Best-Fit Customer Profile

Suitable for ecommerce businesses aiming to implement comprehensive customer experience programs with advanced analytics.

Fairing

Fairing provides post-purchase attribution surveys for Shopify stores, emphasizing deep analytics integrations.

Features

• Post-Purchase Surveys: Captures customer feedback immediately after purchase.
• Advanced Analytics: Integrates with platforms like Google Analytics and Facebook Ads for detailed performance tracking.
• Customizable Surveys: Allows for survey branding and personalized questions.
• Shopify Integration: Seamlessly integrates with Shopify for easy setup and data synchronization.

Pricing Model

Fairing offers tiered pricing based on features and survey volume:

• Basic Plan: $29/month for essential features and up to 500 responses.
• Pro Plan: $79/month for advanced features and up to 2,000 responses.
• Enterprise Plan: Custom pricing for unlimited responses and dedicated support.

A 14-day free trial is available for all plans.

Pros

• Deep Analytics Integrations: Provides comprehensive insights by connecting with major analytics platforms.
• Shopify Optimization: Tailored for Shopify users, ensuring compatibility and ease of use.
• Affordable Entry-Level Plan: Low-cost option for businesses starting with post-purchase surveys.

Cons

• Limited Survey Volume: Lower-tier plans have response caps, which may be restrictive for larger businesses.
• Feature Limitations: Some advanced features are only available in higher-tier plans.

Best-Fit Customer Profile

Ideal for Shopify-based ecommerce businesses seeking to enhance their post-purchase insights with integrated analytics.

Worth a Look: Zigpoll

If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.