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KnoCommerce and Simplesat are feedback tools tailored for different audiences. KnoCommerce specializes in post-purchase attribution surveys for e-commerce stores, particularly those using Shopify. Simplesat focuses on customer satisfaction surveys for managed service providers (MSPs) and service teams. This comparison evaluates their features, pricing, ease of use, integrations, and ideal customer profiles to determine which is better suited for online stores.

KnoCommerce

Features

  • Post-Purchase Attribution Surveys: Collects feedback after purchase to understand customer behavior.
  • Multi-Question Flows: Engages customers with comprehensive surveys.
  • Zero-Party Data Collection: Gathers data directly from customers for accurate insights.
  • Shopify Integration: Seamlessly integrates with Shopify for easy setup.
  • Advanced Question Types: Offers over 12 question types, including image and video.
  • Order Attribution Report: Provides insights into marketing effectiveness.
  • Benchmarking: Compares performance against industry standards.
  • Survey Distribution: Supports email, SMS, and community links.
  • Custom Audiences: Allows segmentation based on various criteria.
  • Automated Insights: Delivers actionable recommendations based on data.

Pricing Model

  • Starter Plan: $19/month; includes 1 live survey with 3 questions.
  • Analyst Plan: $119/month; includes 2 live surveys with unlimited questions.
  • Pro Plan: $299/month; includes 4 live surveys with unlimited questions.
  • Enterprise Plan: Custom pricing; includes unlimited surveys and questions.

All plans offer a 7-day free trial and free one-on-one demos. Monthly billing with no long-term contracts. Annual payments receive a 10% discount. (knocommerce.com)

Ease of Setup and Use

  • Shopify Integration: Easy setup within the Shopify ecosystem.
  • User Interface: Intuitive design for straightforward survey creation.
  • Support: Offers free onboarding calls and demos.

Integrations

  • Shopify: Native integration for seamless operation.
  • Email Service Providers: Supports various platforms for survey distribution.
  • Analytics Tools: Integrates with tools like Google Analytics for comprehensive data analysis.

Customer Support and Documentation

  • Support Channels: Email and chat support available Monday to Friday, 9 am – 5 pm MST.
  • Documentation: Comprehensive help center with guides and tutorials.
  • Onboarding: Free one-on-one demos and training sessions.

Best-Fit Customer Profile

  • E-commerce Stores: Especially those using Shopify.
  • Brands Seeking Attribution Insights: Businesses aiming to understand marketing effectiveness.
  • Companies Focused on Customer Feedback: Organizations prioritizing direct customer insights.

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Simplesat

Features

  • CSAT and CES Surveys: Captures customer satisfaction and effort scores.
  • NPS Surveys: Sends quarterly Net Promoter Score surveys via email.
  • One-Click Surveys: Easy embedding in email signatures or helpdesks.
  • Real-Time Feedback: Access to customer insights within the Simplesat dashboard.
  • Customer Data Sync: Integrates with platforms like ConnectWise, Autotask, and Intercom.
  • Unlimited Surveys: Create and distribute as many surveys as needed.
  • Advanced Survey Customization: Offers custom CSS for branding.
  • Multi-Brand Support: Manage surveys across different brands.

Pricing Model

  • Standard Plan: $119/month; includes 5 users and 1,000 monthly responses.
  • Pro Plan: $249/month; includes 15 users and 3,000 monthly responses.
  • Elite Plan: $499/month; includes 30 users and 7,000 monthly responses.
  • Enterprise Plan: Custom pricing; includes directory sync and dedicated customer success manager.

All plans offer a free trial. (capterra.com)

Ease of Setup and Use

  • Survey Embedding: Simple integration into emails and helpdesks.
  • User Interface: User-friendly dashboard for survey management.
  • Support: Offers support through the help center and customer success manager for enterprise clients.

Integrations

  • Helpdesk Platforms: Integrates with Zendesk, ConnectWise, and Autotask.
  • PSA Systems: Compatible with professional services automation tools.
  • Email Platforms: Supports embedding in email signatures.

Customer Support and Documentation

  • Support Channels: Help center and customer success manager for enterprise clients.
  • Documentation: Extensive guides and tutorials available.
  • Onboarding: Assistance provided during the free trial period.

Best-Fit Customer Profile

  • Managed Service Providers (MSPs):

Worth a Look: Zigpoll

If you're evaluating options for ecommerce feedback tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.

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