When evaluating NPS survey software for Shopify stores, it's essential to consider tools that integrate seamlessly with Shopify, offer robust survey capabilities, and provide actionable insights. KnoCommerce and Sogolytics are two such platforms, each catering to different needs and preferences.
KnoCommerce
KnoCommerce specializes in post-purchase attribution surveys tailored for Shopify merchants. By capturing zero-party data directly from customers after a purchase, it enables store owners to understand customer motivations and preferences.
Features
- Post-Purchase Attribution Surveys: Collects feedback immediately after a purchase, providing insights into customer decision-making processes.
- Multi-Question Flows: Allows for dynamic survey paths based on previous answers, enhancing data relevance.
- Zero-Party Data Collection: Gathers explicit data from customers, ensuring high-quality insights.
- Shopify Integration: Seamlessly integrates with Shopify, enabling easy setup and data synchronization.
- Trend Reports and Analytics: Offers visual reports, including pie charts, to identify patterns and trends.
Pricing Model
KnoCommerce offers tiered pricing based on store size and needs:
- Starter Plan: $19/month for brands just starting with post-purchase surveys.
- Analyst Plan: $119/month for growing brands needing deeper insights and integrations.
- Pro Plan: $299/month for scaling brands requiring full question types, custom audiences, and unlimited surveys.
- Enterprise Plan: $499+/month for high-volume brands needing unlimited surveys, audiences, and dedicated support.
All plans are month-to-month with no long-term contracts, and a 7-day free trial is available. (try.knocommerce.com)
Pros
- Shopify-Centric: Tailored specifically for Shopify stores, ensuring seamless integration.
- Zero-Party Data: Provides high-quality, explicit customer insights.
- Flexible Survey Design: Supports multi-question flows for dynamic surveys.
Cons
- Limited to Shopify: Primarily designed for Shopify users, which may not suit merchants on other platforms.
- Pricing: Higher-tier plans may be costly for smaller businesses.
Best-Fit Customer Profile
Ideal for Shopify merchants seeking in-depth post-purchase insights to drive product development and marketing strategies.
Sogolytics
Sogolytics is a comprehensive survey design and Voice of the Customer (VoC) analytics platform that supports multilingual capabilities, making it suitable for businesses with diverse customer bases.
Features
- Survey Design: Offers a wide range of question types and customization options.
- Multilingual Surveys: Supports surveys in multiple languages, catering to a global audience.
- Advanced Analytics: Provides real-time reporting dashboards and data trend analysis.
- Integrations: Connects with various platforms, including CRM systems and marketing tools.
- Customer Journey Mapping: Visualizes customer experiences to identify pain points and opportunities.
Pricing Model
Sogolytics offers several pricing tiers:
- Free Pro: Free for individuals needing basic survey capabilities.
- Pro: $66/month for professional survey projects with higher response limits.
- Pro Max: $99/month for advanced features and higher response limits.
- Enterprise: Custom pricing for organizations requiring advanced features and support.
Annual billing options are available, offering potential savings. (sogolytics.com)
Pros
- Versatile Survey Capabilities: Suitable for various survey needs beyond NPS.
- Multilingual Support: Ideal for businesses with a global customer base.
- Advanced Analytics: Offers in-depth data analysis and reporting.
Cons
- Complexity: The breadth of features may require a learning curve.
- Pricing: Higher-tier plans may be expensive for smaller businesses.
Best-Fit Customer Profile
Suitable for businesses seeking a comprehensive survey platform with advanced analytics and multilingual support.
Side-by-Side Comparison
| Feature | KnoCommerce | Sogolytics |
|---|---|---|
| Core Functionality | Post-purchase attribution surveys with multi-question flows and zero-party data | Survey design and VoC analytics platform with multilingual capabilities |
| Pricing Model | Tiered monthly plans: Starter ($19), Analyst ($119), Pro ($299), Enterprise ($499+) | Free Pro, Pro ($66), Pro Max ($99), Enterprise (custom pricing) |
| Ease of Setup and Use | Seamless Shopify integration; intuitive survey creation | User-friendly interface; may require time to master advanced features |
| Integrations | Shopify integration; 20+ integrations (2 active) | Various platform integrations; CRM and marketing tool compatibility |
| Customer Support and Documentation | Email and chat support; free onboarding and demos | Email support; extensive documentation; Enterprise support options |
| Best-Fit Customer Profile | Shopify merchants seeking in-depth post-purchase insights | Businesses needing versatile survey capabilities and multilingual support |
Which to Choose
When deciding between KnoCommerce and Sogolytics for your Shopify store, consider the following:
KnoCommerce: If your primary goal is to gain deep insights into customer motivations immediately after purchase, KnoCommerce's post-purchase attribution surveys are tailored for this purpose.
Sogolytics: If you require a versatile survey platform with advanced analytics and support for multiple languages, Sogolytics offers a comprehensive solution
Worth a Look: Zigpoll
If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
